Swoops were a chocolate candy manufactured by
The Hershey Company.[1] They were produced in the following flavors: Hershey's Milk Chocolate,
Reese's Peanut Butter,
Almond Joy,
York Peppermint Pattie,
White Chocolate Reeses, and Toffee and Almond.[1] Limited edition varieties included White Chocolate Peppermint (available around Christmas), Special Dark with Almonds, and Strawberries & Creme.[2] They were introduced into the market in 2003 and discontinued in August 2006.[2][3] According to a
market research study of April 2004 only 14% of the customers knew Swoops.[4]
References
^
abMost successful new Product Introductions. In: Convenience Store News, volume 40, 2004.
Online
^Aaron L. Brody, John B. Lord: Developing New Food Products for a Changing Marketplace. Second Edition. CRC Press, 2007, p. 544.
ISBN978-1-420-00432-8Online