Product type | Bubble gum |
---|---|
Owner | The Hershey Company |
Produced by | The Hershey Company |
Country | United States |
Introduced | 1975 |
Markets | Worldwide |
Previous owners |
Life Savers Nabisco |
Tagline | Keeps it Poppin The Number Yum Taste in bubble gum |
Website | hersheyland.com/bubbleyum |
Bubble Yum is a brand of bubble gum marketed by The Hershey Company. It was first introduced in 1975 by Life Savers. [1]
In 1977, rumors began to spread that the gum's soft, chewable secret was the addition of spider eggs. [2] The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers (including The New York Times), to dispel the rumor and restore public confidence. [2] Sales of the gum soon surpassed sales of Life Savers candy, and it became the most popular bubble gum brand. [1] Nabisco bought Life Savers in 1981, and The Hershey Company acquired the Bubble Yum brand in 2000. [3]
Bubble Yum's official mascot is Floyd D. Duck, an anthropomorphic punk-style duck character. [4]