Photography Studies College, commonly abbreviated to PSC, is a privately owned independent tertiary photography college established in 1973, located in
Melbourne,
Victoria,
Australia.
History
1973 founding
Photography Studies College was first named the Gallery School of Photographic Art[1] when it was founded by Roger Hayne[2] at its present address[3] in 1973,[4] through his business Impact Photography Pty. Ltd., 203 Canterbury Road,
St Kilda.[1] Previously a publicity officer for the
Victorian Railways he had later worked with the
Australian Antarctic Division,.[5] During the seventies he traveled and photographed around Australia, in Europe, Russia, Asia and the Arctic and, along with his photographs from the Antarctic, he exhibited that work in 'Lifestyles and Landscapes' at PSC over July 1980.[6] By late 1977 there were 250 students enrolled,[7] and the institution was an employer of career photographers including lecturers
John Cato, videographer Phillip Ashton,[8] landscape photographer John Riches,[9][10][11] and Ted Keogh,[12] by tutors
Philip Quirk,[13][14] Ian Cherchi and later Sandra Irvine who all trained at
Prahran College,[15] and Jean-Marc Le Pechoux, founder/editor of Light Vision. In mid 1978 the school was advertising that its courses 'For a Professional Career' were the first to be recognised by the Australian Institute of Professional Photography.[16][17][18]
An early innovation of the course was that the first semester students were required to use colour transparency film exclusively, to encourage in-camera composition and to learn correct exposure without the cropping and adjustment enabled in black-and-white processing and printing which was reserved to second semester.[19] The use of colour 'slides' lent itself to the teaching of
programmed multi-projector audio visuals.[20] Tutorial reviews of students' progress in their photography was conducted weekly.[21] A program of visiting lecturers including photojournalist Graham Bezant, and fashion and advertising professionals Robert Imhoff,[20] John Street, Peter Walton and Michael Wennrich was introduced to augment the teaching program.[11]
Name change
In July 1978 the name had been changed to 'Photography Studies College' supported in marketing by the adoption of a distinctive lens-aperture logo (which, in 2020, it still uses) and more modern typeface, and it advertised full-time and part-time courses in "Photojournalism, Expressive Art Photography, Advertising and Fashion Illustration,[22] or Audio-Visual Production" with no formal academic qualifications required for entry into its summer and winter semester intakes of both school leavers and mature-age students.[19]
1980s
One of the college audio-visual productions of this period was 'A Taste of Life', a "sensitive illustration of life for the disabled" which was presented as part of the
Moomba Festival program of 1981, utilising the
carousel slide projector.[23] The college enjoyed relationships with 1990s organisations including a school for autistic children, the Police Training Academy, the
Royal Children's Hospital and the Gertrude Street Artists' Space which each granted students access and permission to photograph.[24] The college maintained a rural retreat on a property between Faraday and
Chewton for weekend classes away from Melbourne,[25] and in the mid-80s, Hayne conducted photographic expeditions to the Middle East and China for groups of students.[26]
An '
advertorial' in The Age newspaper in March 1983 promoted College courses in videography, announcing that "the video revolution is upon us".[27] Staff member Sue Scales, interviewed for a 1985 advertising feature emphasised the size of the photography industry with an Australian national annual turnover of $1376 million and noted that the college had a "faculty of nine full-time and part-time lecturers...drawn from both the profession and the arts."[28] Typical fees for a college course such as video in the 1980s was $A500.[29] By the end of the 1980s the college was in competition with five other public and private institutions, including ACPAC which was started by ex-PSC lecturers Perry and Riches, that were offering tertiary-level photography courses.[30] Its annual graduate exhibition was attracting attention, and critic Gary Catalano in 1985 hailed a show of thirteen final year and recently graduated women students as "the best exhibition of photography I have seen for a long time", with special praise for "a concern with intimate experience" in works by Chris Barry, Claire Jackson, Stephanie Stead, Josephine Kuperholz and Seham Abi-Elias.[31]
1990s
Hayne remained director into the 1990s.[32] From April 1986,[33] Chief Executive Officer of PSC was Julie Moss, who continues in the position. They secured sponsorship from the firm
Agfa-Gaevert, starting February 1989, to offer a part-scholarship for photographic materials to selected College students.[34] During the 1990s Moss established the first formal credit transfer arrangement between a private vocational college and a university, a move supported by Dr Robin Williams,[35] then Dean of
RMIT. Up until 2013 (when PSC began to deliver its own bachelor's degree course) the arrangement enabled PSC Advanced Diploma graduates to articulate into a Degree in Photography at RMIT,[36][37] and PSC became the first private Australian college authorised to provide photographic education to
international students. Moss improved the professional viability of college courses by liaising with industry bodies[38] the
Media, Entertainment & Arts Alliance and the Australian Institute of Professional Photographers to create key pathways into the industry including a mentoring program established in 1993.[36] By the end of the decade the cost of the Diploma in Illustrative Photography had risen to $8,000 per annum, with additional expense for equipment and materials.[39]
Twenty-first century
The school occupied its original buildings at 61-63 City Road and also the adjoining buildings at 65–67 City Road,
Southbank (previously
South Melbourne) up until December 2019. In January 2020 the college moved to new purpose-built facilities, increasing its size, at 37-47 Thistlethwaite St, South Melbourne.
In 2013 PSC began offering a fully accredited three-year Bachelor of Photography programme, and in 2018 PSC commenced delivery of a fully accredited 18-month Master of Arts Photography programme.[40] It is a dual sector provider of Higher Education and VET Programs, and is a fully accredited Higher Education provider and
Registered Training Organisation. The college is a member of Independent Higher Education Australia.[41]
Graduating students earned Institute of Australian Professional Photographers Student of the Year Award in 1978, 1980, 1983, 1984, 1985, 2013, 2016, 2018[51]
In 2011, 2012, 2013, 2014, 2015 & 2016 PSC was awarded the national award for educational excellence by both peak photography industry bodies in Australia - the Australian Institute of Professional Photographers and the Association of Australian Commercial & Media Photographers[52] (now amalgamated with AIPP).[53]
In 2016, 2017, 2018 & 2019 PSC took part in the Australian Government's SES (Student Experience Survey)[54] regularly achieving the highest scores nationally in the Creative Arts category in a number of areas inc.: Overall quality of educational experience; Teaching quality; Learner engagement; Learning resources; Student support; Skills development.
Notable alumni
Joyce Evans,
OAM (winner Hasselblad Masters Landscape Division, 1985; Print of the Year Award, IAPP Victorian Division, 1985; and Print of the Year Award, IAPP Victorian Division, 1991); Dr Chris Barry (Krystyna Marczak) (winner Art Workz Two, 1990; The Alice Prize, Alice Springs Art Foundation, 1991; numerous grants);[55] Greg Neville, regular reviewer of photography for The Age newspaper, 1989 and 1990–94,[56][57] 2012 Kodak Salon Prize, Centre for Contemporary photography.[58]
Courses
The college offers Certificate, Diploma, Advanced Diploma, Bachelor's degree, and Masters courses in Photography in both full-time and part-time modes with Advanced Diploma, Bachelor, and Masters courses being exclusive to PSC.
All courses are formally and officially accredited nationally. The college has two intakes - February July - for most courses and also offers short, and online, courses and workshops in photography, video, professional practice, and book-making.
Application for enrolment in the Bachelor programme is made directly to the college or through VTAC (Victorian Tertiary Admissions Centre).[59]
All other courses are via direct application to the college.
References
^
abAdvertisement, The Age Monday 09 Dec 1974, p. 18
^'Gallery and school,' in The Age, Monday 09 Dec 1974, p. 17
^Ely, D. (1999). The Australian centre for photography. History of photography, 23(2), 118-122.
^Cover image "
FH1100 helicopter at
Radok Lake", November 1969. In Australian National Antarctic Research Expeditions Club (1954), "Aurora", Aurora (Melbourne, Vic.), ANARE Club,
ISSN0004-8089
^Advertisement, The Age, Wednesday 22 Feb 1989, p. 2
^"PERSPECTIVE". The Canberra Times. Vol. 67, no. 21, 031. Australian Capital Territory, Australia. 11 November 1992. p. 26. Retrieved 27 August 2019 – via National Library of Australia.
^
abAIPP JOURNAL .ISSUE 246 / OCTOBER 2016. pp. 22-23. Pt 78 Pty Ltd
^Carolyn Rance, 'Horses for the courses, name of the game,' The Age Education Supplement, Tuesday, May 7, 1996
^"College that clicks with students and industry.(Supplement)", The Age (Melbourne, Australia), Fairfax Media Publications Pty Limited: 29, 26 April 2017,
ISSN0312-6307
^Carolyn Webb, 'Preparing for a life behind the lens,' in The Age, Tuesday 12 May 1998, p. 20
^Wilson, Colette E. (2008) Photography & Cultural Memory: Four Contemporary Photographers. Cultural Memory Conference: Forgetting to Remember/Remembering to Forget, Conference 10–12 September. Exhibition 10 Sept to 28 October 2008, Keynes College, University of Kent, Canterbury, UK. Number of pieces: 36. Paper-based catalogue.
ISBN978-1-902671-58-1.
^Neville, Greg (7 September 1990). "Victoria's photography finds roots". The Age. Melbourne. p. 14.
^Neville, Greg (7 January 1994). "A snapshot of photography : The Kodak Acquisition Show: 10th Anniversary of Kodak (Australasia) PL Fund, National Gallery of Australia, Canberra". The Age. Melbourne. p. 15.