Parfums Christian Dior is the
perfumery and
cosmetics (makeup and skincare) line of the French fashion house,
Christian Dior SE. However, the line belongs to the perfumes and cosmetics portfolio of the world's largest luxury group, the
LVMH Group.[1] Nevertheless, both Christian Dior SE and LVMH are headed by chairman
Bernard Arnault, and Christian Dior SE is the major shareholder of LVMH.[2]
History
Beginning in 1947 with the introduction of the women's
Miss Dior perfume, Parfums Christian Dior has since come to include men's fragrances and a variety of cosmetics sold at Dior retail stores and fine cosmetics counters worldwide.
It was headquartered at 33 Avenue Hoche in the
8th arrondissement of
Paris,
France.Recently the headquarter moved to Neuilly sur Seine in a modern new building called Kosmos.[1]
Makeup
Makeup offerings fall into the following categories:
Face: Foundations, concealers, powders, blush, and sun makeup
Dior makeup is used to prepare models backstage for Dior fashion shows.
Skincare
Skincare offerings fall into the following categories:
Face skincare: Hydration and protection; premium anti-aging skincare; global anti-aging skincare; wrinkle correction; firmness correction; cleansers, toners, and masks
Body care: Hydration and refining
Eye care: Specialist eye treatment
Suncare: Self-tanners, sun protection, after-sun
Men skincare: Shaving, relaxing; repairing, nourishing[3]
Products include:
Dior Homme (men's skincare)
Dior Bronze (suncare)
Hydra Life (hydration)
Diorsnow (whitening skincare)
Capture XP (anti-wrinkle skincare, wrinkle correction, discontinued)
^"LVMH – Reference Document 2009"(PDF). LVMH. pp. 237–238. Archived from
the original(PDF) on 9 May 2010. Retrieved 24 April 2010. Financière Jean Goujon, "a wholly owned subsidiary of Christian Dior", held 42.36% of capital and 59.01% of voting rights within the company at the end of 2010.