Laura Ries is a co-founder, with her father Al Ries, of Ries & Ries, an advertising/marketing strategy consultancy firm. [1] [2] She has also written several books in the field of Marketing. [3] [4]
Career
Laura Ries [5] is an advertising and branding consultant at Ries & Ries since 1994. [6] Her title at Ries & Ries is president. [7] She has also been a television personality and has been invited to be a commentator on contemporary branding news for television [8] and written publications. [9] In 2008, the Atlanta Business Chronicle named Laura in their annual top 40 under 40 list. [10]
Books
Works by Laura Ries with Al Ries, published by HarperCollins:
- 22 Immutable Laws of Branding (1998) ISBN 978-0060007737
- 11 Immutable Laws of Internet Branding (2000) ISBN 978-0060196219
- The Fall of Advertising and the Rise of PR (2002) ISBN 978-0060081980
- The Origin of Brands (2004) ISBN 978-0060570156
Other works by Laura Ries:
- Visual Hammer (2015) ISBN 978-0984937066
- Battlecry (2015) ISBN 978-0984937097
References
- ^ "Atlanta Looks to Sum Itself Up in Just Six Words". The New York Times. November 17, 2005.
- ^ "G.M. begins an aggressive campaign with new phrases". The New York Times. January 7, 2002.
- ^ "Hatsun sets sights beyond South – Ice-cream plant coming up in Seychelles". The Hindu Business Line. December 19, 2003. Retrieved July 20, 2010.
- ^ "Laura Ries". Advertising Age.
- ^ "The Visual Hammer and the Verbal Nail". Advertising Age. July 3, 2008.
- ^ Dan Schawbel (May 21, 2012). "Why visual marketing is important for brands today". Forbes.
- ^ "G.M. to Alter Tiger Woods's Role in Its Ads". The New York Times. June 22, 2007.
- ^ "Ries: Arrogant for New York Times to say they're 'the truth'".
- ^ "Seth Rogen goes 'bananas' in Walmart ad for Oscars".
- ^ "40 Under 40 Rising Stars". Bizjournals (Atlanta).
External links
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Categories:
- Living people
- Northwestern University alumni
- American business writers
- Women business writers
- American economics writers
- Marketing people
- Marketing theorists
- 20th-century American women writers
- 20th-century American non-fiction writers
- 21st-century American women writers
- American women non-fiction writers
- 21st-century American non-fiction writers