Marketing magazine
This article is about the magazine. For the English word, see
Adage .
Ad Age
President Dan Peres Editor (India) Unais Muhammad Categories
Advertising and
Marketing Publisher KC Crain Founded January 11, 1930; 94 years ago (1930-01-11 ) Company
Crain Communications , Inc. Country United States Based in New York City Language English Website
adage .com
Ad Age (known as Advertising Age until 2017) is a global media brand that publishes news, analysis, and data on
marketing and media. Its namesake magazine was started as a
broadsheet newspaper in Chicago in 1930.
[1]
[2] Ad Age appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly
[1] print magazine.
Ad Age is based in New York City. Its parent company, the
Detroit -based
Crain Communications ,
[3] is a privately held publishing company with more than 30 magazines, including
Autoweek , Crain's New York Business ,
Crain's Chicago Business , Crain's Detroit Business , and
Automotive News .
History
Advertising Age launched as a broadsheet newspaper in Chicago in 1930. Its first editor was
Sid Bernstein .
[4]
The site AdCritic.com was acquired by The Ad Age Group in March 2002.
[5]
In 2004, Advertising Age acquired American Demographics magazine.
[6] In 2007 Ad Age acquired the Thoddands Power 150, which is a top marketing blogs list.
[7]
An industry trade magazine, BtoB , was folded into Advertising Age in January 2014.
[8]
In 2017, the magazine shortened its name to Ad Age .
[9]
Recognition
Ad Age , which The New York Times in 2014 called "the largest publication in the ad trade field"
[1] published in 1999 a list of the top 100 players in
advertising history . Among these were
Alvin Achenbaum ,
Bill Backer , Marion Harper Jr.,
Mary Wells Lawrence ,
ACNielsen ,
David Ogilvy , and
J. Walter Thompson .
[10]
In 1980,
Henderson Advertising , founded 1946 by
James M. Henderson in
Greenville, South Carolina , became the first agency outside New York or Chicago to be named Advertising Age's "Advertising Agency of the Year".
[11]
Creativity 50
Since 2016, Ad Age has been running an annual award called Creativity 50 honoring the 50 most creative people in the advertising, marketing, technology and entertainment industries,
[12]
[13] in addition to top creative campaigns and the most innovative advertising.
[14]
[15] Past winners have also included entertainers such as
Beyonce ,
David Bowie ,
Sia ,
Dwayne Johnson ,
James Corden ,
[12]
[16]
Donald Glover ,
Stephen Colbert and author
Kelly Oxford .
[13]
[14]
Controversy
Thirty years after Ad Age's "Guns must go! " headline, on an editorial in response to the 1968 assassination of
Robert F. Kennedy , the periodical's founder's eldest son wrote "Nothing Ad Age has done before or since has provoked a bigger response."
[17] There were "cancel my subscription" responses to what was described as "It is the first time I have ever seen Advertising Age step out of their field. ... What's more, it is not terribly becoming."
[18]
See also
References
^
a
b
c Stuart Elliott (2014-01-06).
"Advertising Age to Reduce Its Print Frequency" .
The New York Times .
Archived from the original on 2022-04-09.
^ Pollack, Judann (September 26, 2017).
"Ad Age Comes of Age: A Timeline of Classic Covers" . adage.com .
Archived from the original on 2017-10-04. Retrieved 2017-10-04 .
^
"Crain Communications, Inc. | Company Profile | Vault.com" . Vault .
Archived from the original on 2016-11-15. Retrieved November 14, 2016 .
^
"Sidney Bernstein, Ad Age Chief, Dies" .
The Washington Post . 1993-05-31.
Archived from the original on 2020-11-29.
^ Olsen, Stefanie (March 27, 2002).
"Trade-mag publisher absorbs AdCritic" .
CNET .
Archived from the original on 2016-12-15. Retrieved August 16, 2016 .
^
"Guide to the American Demographics records, 1979–2004" .
^
"Ad Age "acquires" Top Marketing Blogs List - The Power 150" . Experience Curve . 2007-07-23.
Archived from the original on 2023-06-10. Retrieved 2023-01-18 .
^ D.B. Hebbard (October 1, 2013).
"Crain Communications says it will fold BtoB magazine into Advertising Age in 2014" . Talking New Media .
Archived from the original on 2017-02-02. Retrieved January 18, 2017 .
^ Kaufman, David (2017-09-24).
"Ad Age is getting a new look in rebrand effort" .
New York Post .
Archived from the original on 2023-03-07. Retrieved 2019-05-29 .
^ Fred Danzig (1999-03-29).
"Top 100 Advertising People" . Ad Age .
Archived from the original on 2023-06-02. Retrieved April 24, 2022 .
^
"James M. Henderson (1921-1995)" . knowitall.org . Archived from
the original on June 12, 2013. Retrieved May 4, 2014 .
^
a
b
"Ad Age reveals their Creativity 50 list" . Media Marketing . 2016-12-21.
Archived from the original on 2023-03-07. Retrieved 2023-01-18 .
^
a
b Fox, Jesse David (2012-07-10).
"Louis C.K., Aziz Ansari, Lena Dunham, Kelly Oxford Honored by 'Advertising Age' " . Vulture .
Archived from the original on 2023-06-06. Retrieved 2023-01-18 .
^
a
b
"Terry Crews, Donald Glover, And Stephen Colbert: Ad Age Releases Their 'Creativity 50' List For 2017" . Majic 102.3 - 92.7 . 2017-12-19.
Archived from the original on 2023-02-05. Retrieved 2023-01-18 .
^
"Ad Age introduces winners of 2022 Ad Age's Creativity Awards | Marketing Edge Magazine" . Marketing Edge Magazine . 2022-04-26.
Archived from the original on 2023-01-18. Retrieved 2023-01-18 .
^
"The Creativity 50 2016: The Most Creative People of the Year" . Ad Age . 2016-12-19.
Archived from the original on 2023-03-26. Retrieved 2023-01-18 .
^ Rance Crain (1999-06-07).
"Recalling a Simpler Time" . Ad Age .
Archived from the original on 2022-10-06.
^
"Recalling a day when Ad Biz took aim at gun issue" .
Crain's Chicago Business . 1999-05-22.
Archived from the original on 2022-12-01.
External links