Headless commerce platform
Commercetools , stylized as commercetools , is a cloud-based
headless commerce
platform that provides
APIs to power
e-commerce sales and similar functions for large businesses.
[2] Both the company and platform are called Commercetools. The company is headquartered in
Munich ,
Germany with additional offices in
Berlin , Germany;
Jena , Germany;
Amsterdam ,
Netherlands ;
London ,
England ;
Durham ,
North Carolina ;
Zürich ,
Switzerland ;
Sydney ,
Australia ;
Shanghai ,
China and
Singapore .
[1] Through its investor
REWE Group it is associated with the omnichannel order fulfillment software solutions provider fulfillmenttools and the payment transactions provider paymenttools .
[3]
[4]
[5]
[6] Its clients include
Audi ,
Bang & Olufsen ,
Carhartt and Nuts.com.
[7] Commercetools is a founding member of the
MACH Alliance .
Commercetools was founded by Dirk Hoerig and Denis Werner in 2006.
[8]
[9] It launched its platform in 2013.
[7] In 2014, Commercetools was wholly bought by REWE Digital, part of
Germany ’s
REWE Group .
[10]
[11] Hoerig is credited with
coining the term "headless commerce".
[12]
In 2018, Commercetools announced a $17 million investment to support its international expansion.
[13] It expanded into the U.K market in 2019 with the opening of its London office.
[14] In 2020, Commercetools established a presence in Australia, with a team in
Melbourne and a
data center in Sydney.
[15]
In 2019, commercetools raised $145 million from
venture capital firm
Insight Partners .
[15] Insight Partners' managing directors Richard Wells and Matt Gatto joined Commercetools'
board of directors as part of the deal.
[16]
[17] At the same time, Commercetools was spun out by REWE. REWE remains a significant shareholder.
[10]
In January 2021, commercetools partnered with
car manufacturer
Volkswagen Group to use the platform for its group brands, including
Volkswagen ,
Bentley ,
Porsche and
Audi .
[18]
In May 2021, REWE group announced additional investment into Commercetools to fund growth into the
Chinese market.
[19]
In September 2021, commercetools
raised $140m in its series C round , led by venture capital firm
Accel , valuing the company at $1.9 billion.
[20]
In November 2021, commercetools acquired
Frontastic
[21]
[22] for an undisclosed amount.
In 2022, commercetools was named leader in Digital Commerce by the technological research and consulting firm
Gartner together with
SAP ,
Adobe Inc. , and
Salesforce ,
[23]
[24] as well as named leader in the Forrester Wave™ B2B Commerce Solutions, Q2 2022, by
Forrester Research a research and advisory company, together with
Oracle Corporation and
Salesforce .
[25]
[26]
^
a
b
c
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Archived from the original on 2021-06-11.
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^ Jonas Jansen (2020-09-09).
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^ Michael Gerling (2022-09-14).
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^ Dominik Grollmann (2021-07-05).
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^ Stephan Lamprecht (2021-07-21).
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^
a
b Melton, James (2019-10-24).
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Archived from the original on 2019-10-30. Retrieved 2021-06-11 .
^ Wong, Stephanie; Morgan, Carter.
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Archived from the original on 2020-09-19. Retrieved 2021-06-11 .
^
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Archived from the original on 2021-05-22. Retrieved 2021-06-11 .
^
a
b Palmer, Maija; Smith, Tim (2020-11-24).
"European tech companies are beating Amazon at its own game" . Sifted .
Archived from the original on 2020-11-24. Retrieved 2021-06-11 .
^
"Shopify-Investor pumpt 130 Millionen in commercetools" . deutsche-startups.de (in German). 2019-10-21. Retrieved 2021-06-11 .
^ Lunden, Ingrid.
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Archived from the original on 2019-05-09. Retrieved 2021-06-14 .
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^
a
b
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^ Lunden, Ingrid.
"Commercetools raises $145M from Insight for Shopify-style e-commerce APIs for large enterprises" . TechCrunch . Retrieved 2021-06-16 .
^ Melton, James (2019-10-24).
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Archived from the original on 2019-10-30. Retrieved 2021-06-16 .
^ Edwards, Roy (2021-01-15).
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^ Farrelly, Connor.
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Archived from the original on 2021-05-17. Retrieved 2021-06-17 .
^
"Commercetools raises $140M at a $1.9B valuation as 'headless' commerce continues to boom" . TechCrunch . Retrieved 2021-10-13 .
^
"VC Daily: In Venture Investing, Early Stage Moves to Main Stage" . Wall Street Journal . 2021-11-22.
ISSN
0099-9660 . Retrieved 2021-11-23 .
^ Demery |, Paul (2021-11-22).
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^
"Gartner Magic Quadrant for Digital Commerce Platforms 2022" . CX Today . 2022-08-24. Retrieved 2022-11-01 .
^
"2022 Gartner Magic Quadrant and Critical Capabilities for Digital Commerce" . commercetools . 2022-08-24. Retrieved 2022-11-01 .
^
"The Forrester Wave™: B2B Commerce Solutions, Q2 2022" . commercetools . 2022-08-24. Retrieved 2022-11-12 .
^ Zach Thompson (2022-05-16).
"commercetools named a Leader in B2B Forrester report" . IT Brief Australia . Retrieved 2022-11-12 .