Larissa de Macedo Machado (born 30 March 1993),[2] known professionally as Anitta (Portuguese:[ɐˈnitɐ]ⓘ), is a Brazilian singer, songwriter, dancer, actress, and occasional television host. She has received
numerous accolades, including four
Latin American Music Awards and eight
Latin Grammy Award nominations. She has won eight
MTV Europe Music Awards and was the first Brazilian artist to be named Best Latin American Act.[3][4][5]
Shortly after the release of her debut single, "
Meiga e Abusada" (2012), Anitta signed a recording contract with
Warner Music Brazil in January 2013. She released her
self-titled debut album in July 2013, which produced four hit singles, and was certified platinum.[3] Her second studio album, Ritmo Perfeito (2014), achieved commercial success in Lusophone countries,[6] and was released the same day as her first live album, Meu Lugar.[6][7]
Anitta released her third studio album, Bang, in 2015. It was certified platinum and spawned four successful singles: "
Deixa Ele Sofrer”, the title track "
Bang”,
Essa Mina é Louca”, and "Cravo e Canela”. The album cemented Anitta’s standing as a major star on the Brazilian and Portuguese record charts. In 2017, Anitta released her first fully
Spanish song, which accelerated her crossover to Spanish-language Latin and reggaetón genres despite its Portuguese title, "
Paradinha”. Later, she received critical acclaim for her
trilingual fourth studio-
visual album, Kisses (2019), which earned her a nomination for the
Latin Grammy Award for Best Urban Music Album.
Anitta was born and raised in
Honório Gurgel, a Rio de Janeiro neighborhood with one of the lowest
HDIs.[5][15] She was the youngest daughter of Míriam Macedo and Mauro Machado, who divorced, with her mother getting custody.[16][17][18] Her brother, Renan Machado, is one of her music producers and jointly manages her career.
She began her singing when she was 8, joining the choir of Saint Luzia’s Parish in her neighborhood at her maternal grandparents’ insistence.[5] She took her first English classes at 11, having demonstrated above-average intelligence and an interest in an academic career. Her mother’s teacher later gave her free dance lessons.
After graduating from
Colégio Pedro II, she finished a technical course in public administration in high school.[15][19] In 2013, she decided to pursue her artistic career and won the "Best New Artist" award given by the Associação Paulista de Críticos de Arte, an organization based in
São Paulo,
Brazil, that honors the best in the Brazilian arts.[20]
Anitta's stage name was inspired by the character “Anita” in the book Presença de Anita, adapted as a teleseries by
TV Globo in 2001.[5] She thought the character "amazing" because "[Anita] could be sexy without looking vulgar; girl and woman at the same time".[5][10]
Anitta's career as a professional singer started in 2010, when she was introduced to the
funk carioca producer Renato Azevedo (known as Batutinha). She was invited to record some demo tapes for him, as he had seen some of her home videos on YouTube. She then signed a contract with the independent and specialized label in funk, Furacão 2000. Some time latter, she released her first single "Eu Vou Ficar", which was played on local radio stations in Rio de Janeiro and the song was included on the series "Armagedom", which included other artists from the musical niche. Advised by her producer, she decided to put another "t" in the stage name and the acronym MC.[15][29] A year later, the song "Fica Só Olhando" was included on the second version of the collection.[30]
Her first televised appearance was on 16 May 2012, on TV program Cante se Puder, on SBT, where she sang the single "Extravasa", a song recorded by
axé music singer,
Claudia Leitte, inside a beer cup.[31] In June 2012, she chose to not renew the Furacão 2000 contract and signed with
K2L Entertainment office.[32]
In January 2013, Anitta signed a recording contract with
Warner Music Brasil and released the single
Meiga e Abusada.[15][29] The song was then added to the telenovela
Amor à Vida's soundtrack and became one of the most requested songs in Brazilian radio stations in early 2013. A music video for the song was shot in Las Vegas, and directed by American director
Blake Farber.[29] The song was chosen as lead single of her
self-titled debut album was released in June 2013.[33]
In June 2013, the music video for "Show das Poderosas" became the most watched music video on YouTube in Brazil, surpassing 160 million views in less than a week after the release.The impact also helped to music on charts, which remained for weeks at the top of the best selling in
iTunes Brazil, and making it the third most played song on the radio in the country during 2013.[18] At the time, with that, the singer's fee per presentation increased to US$10.000.[33]
2014–2015: Meu Lugar and Ritmo Perfeito
Anitta announced in 2013 that she would start her first concert tour on that year. The sales to the tickets for the special series of shows, went on sale in November 2013.[34] The event took place in
Rio de Janeiro at
HSBC Arena on February 15, 2014, and was attended by about 10,000 people.[35] The album was previously titled Fantástico Mundo de Anitta (Anitta's World),[36] but was later renamed to Meu Lugar (My Place),after the release of the song "Quem Sabe" on iTunes.[37] The song "Blá Blá Blá" was released as the lead single from the album on March 23, 2014.[38] Despite the success in minor proportions,the song reached the number two on the Hot 100 Airplay chart in Brazil.[39] The album was released on June 4, 2014, just a day after the release of her second studio album, Ritmo Perfeito.
The second single from the project was a song featuring rapper
Projota titled "Cobertor", which reached a number 43 on Brazilian charts.[40] The following single "Na Batida" was released on 31 July 2014. Its music video reached 1 million views on YouTube after just 24 hours.[41] The single had a minor success on charts, peaking at number four on the Hot 100 Airplay chart.[42] Other singles released from the album were "Ritmo Perfeito" and "No Meu Talento", featuring
MC Guimê.[43] In April 2014, she made her acting debut as Helena Boccato in comedy film Copa de Elite.[44] In August 2014, she founded her own management company, Rodamoinho Produções Artísticas. In December, she also starred as goddess Solaris in television film Didi e o Segredo dos Anjos.[45]
2015–2016: Bang and collaborations
Her third studio album Bang was released in October 2015. It was selected by Billboard Brasil as one of the most anticipated albums of the year.[46] Album's cover art was shot by
Giovanni Bianco.[47]Bang debuted at number three on the Brazilian albums chart with 40,000 copies sold in the first week.[48] The album sold 300,000 copies as of May 2016, surpassing sales of her debut album, which has sold 170,000 copies.[49] It was also certified Platinum by the Associação Brasileira de Produtores de Discos (ABPD).[50] The first single of the album, "
Deixa Ele Sofrer", which was released on July 16, 2015, and reached the top of the iTunes Brazil chart.[51] The song also made Anitta the first Brazilian singer to occupy the top of
Spotify Brazil.[52]
The album lead single, "
Bang", was her first international success, staying at number one on iTunes and Spotify for several days, and its music video becoming an international
viral video and receiving over 320 million views on YouTube.[3][53] Other singles released from the album were "Essa Mina É Louca" and "Cravo e Canela".[15] In October 2015, the artist won the
EMA Worldwide Act Latin America, being the first Brazilian artist to win the award.[10] A collaboration with
Jota Quest and
Nile Rodgers, entitled "Blecaute", was released in November 2015.[54][55]
Also in 2016, "Bang" was added to the annual video game series Just Dance 2017. On October 25, 2016,
Ubisoft Brazil shot a flash mob in
Avenida Paulista (
São Paulo), where many people danced to the routine of the game in order to promote the new instalment of the series. Ubisoft also promoted an exclusive pocket show with the singer for the release of the game. There, the singer sang and danced her track in game as demonstration. Meanwhile, she gave a lot of interviews, talking about her song was added the game soundtrack.[60] and the song was selected for the digital qualifications of
2016 Just Dance World Championship.
2017–2018: Checkmate, Solo, international success and collaborations
In January 2017, the singer was featured on singles including "
Loka", by female duo
Simone & Simaria, and featured on single "
Você Partiu Meu Coração", recorded by
Nego do Borel and featured
Wesley Safadão.[61][62] In May 2017, "
Switch", a collaboration with Australian rapper
Iggy Azalea, became her first single in English to be released.[63] The same month, she released a single in both Portuguese and Spanish titled "
Paradinha".[64] In June of the same year, the American group
Major Lazer released "
Sua Cara", along with Anitta and
drag queen singer
Pabllo Vittar. The song is part of the band's fourth EP, Know No Better. In a few hours, the video exceeded the mark of 5 million views on YouTube.[65] After its release, the song became an international hit, appearing as one hundred most played in Global Spotify,[66] and spent more than five weeks on Billboard's
Dance/Electronic Songs chart, making it the first Portuguese-language song to feature on that chart.[67] The music video was also a hit, reaching more than 20 million views in one day.[68]
On 3 September, Anitta released the single "
Will I See You", a collaboration with American producer and songwriter
Poo Bear.[69] It was the first song of the singer's project entitled CheckMate, in which she would release a new song a month. On October 13, in partnership with
Swedish DJ
Alesso, Anitta released the second song from CheckMate, titled "
Is That for Me".[70] On November 19, the singer released, in her second collaboration with
J Balvin, another track from the CheckMate project, "
Downtown". The composition became an international success, entering in the "Top 50 Global", list of the 50 most executed songs in the world, making Anitta the first Brazilian to appear in the ranking.[71] On December 18, 2017, Anitta released a new single, "
Vai Malandra", featuring MC Zaac,
Maejor,
Tropkillaz and DJ Yuri Martins; this was the fourth and last song from the CheckMate project.[72]
Two months later, she released another single in Spanish, titled "
Indecente".[77] In April, she debuted her new TV show on Multishow titled Anitta Entrou no Grupo. In June, she performed at
Rock in Rio festival in Lisbon.[76] She also made concerts in
nightclubs in Paris and London as part of the Made in Brazil tour.[78][79] The same month, she released a single titled "
Medicina".[80] "Medicina" featured her for the second time in the
Just Dance series with two exclusive routines for the same track.[81] The latest one was presented at Just Dance 2019 World Cup in Brasil.[82] In September, she was featured on a single by production duo Seakret, "Perdendo a Mão", featuring Jojo Maronttinni.[83] Later that same month, she debuted as one of the coaches on La Voz... México.[84] The next month, she was featured on Colombian singer
Greeicy Rendón's single "Jacuzzi".[85] In November, Anitta released a multilingual
extended play (EP) titled Solo, which has three songs in different languages, among them "
Veneno" and "Não Perco Meu Tempo". Anitta also announced that all songs on the EP would have their respective music videos, which were released simultaneously on the same date as the EP and was the subject of a Shots Studios-produced docu-series titled Vai Anitta, which aired on
Netflix.[86][87][88][89][90]
2019–2020: Kisses and Brasileirinha
The year 2019, in Anitta's career, was marked by musical partnerships and participation in tracks by other singers.
On 5 April, the singer's fourth studio album, entitled Kisses, was released. It was her first visual and trilingual album.[92][93] In the
United States, the album reached the fourth position on the
Latin Pop Albums and number 16 on the
Top Latin Albums charts.[94][95] In
Spain, the album reached forty-sixth position on the
PROMUSICAE list. The album's lead single, "Poquito", with American rapper
Swae Lee, was released in conjunction with the album.[96]
Anitta is present in the soundtrack of the film
UglyDolls that was released in April of the same year. The singer appears on the track "Ugly" which was recorded in three languages: English, Spanish and Portuguese.[97] On June 14
Madonna launches
Madame X, where Anitta participates in the track
Faz Gostoso, a re-recording by Portuguese singer
Blaya.[98]
Anitta again partnered with
Major Lazer, - the first in 2017 on the song "
Sua Cara" - this time on "
Make It Hot", a track released on June 19 and featured on the group's Music Is the Weapon album.[99] On June 21, the song "Pa 'lante" was released along with Alex Sensation and
Luis Fonsi.[100] On July 11, "
Muito Calor" was launched, a partnership between Anitta and the singer
Ozuna. The song was part of the singer's third studio album, entitled Nibiru, but was removed for reasons that have not been clarified. On September 6, the partnership between Anitta and
Léo Santana, "Contatinho", was launched. The song was recorded live, as the opening song of Léo Santana's DVD, called Levada do Gigante. Still in September, on the 30th, together with the group
Black Eyed Peas, they released the single "Explosion". In the same month, Anitta signed with
Skol Beats to become the brand's head of creativity and innovation.[101]
On 4 October , she collaborated with the singer Vitão, "Complicado".[102] Anitta recorded the song "Pantera" for the soundtrack to the movie
Charlie's Angels, released in October, the executive production of the soundtrack was written by
Ariana Grande.[103][104] In the same month, the artist started the Brasileirinha project, which had released songs in Portuguese only until December. The first single released was the song "Some Que Ele Vem Atrás" in partnership with the singer
Marília Mendonça, the music video was recorded live during the 26th edition of the Brazilian Music Multishow Award. "Combatchy" was released in November as a second single, the song features singers
Lexa,
Luísa Sonza and MC Rebecca. On November 23, she participated in the opening show of the
Copa Libertadores de América Final that took place in
Peru alongside Colombian singer
Sebástian Yatra and Argentine singers
Fito Páez and
Tini, performing the song "Y Dale Alegría A Mi Corazón". The third single from the Brasileirinha project, "Meu Mel", in partnership with the trio
Melim, was released on December 13; "Até o Céu", a duet with MC Cabelinho and the last track of the project, was made available on December 20.[105]
In June 2020, Anitta signed a recording contract with
Warner Records[106] in the U.S., ahead of her U.S. debut album expected to release later in 2020. The album will be executive produced by
Ryan Tedder.[107]
In August 2020, Anitta released her first single in
Italy with
Fred de Palma, "Paloma" which became one of the most shazamed songs of the month in the country, and becoming the song by a Brazilian artist in the highest position on the Italian charts.[108] In August 2020 she was also featured on WC No Beat's album on a track called "Cena de Novela" alongside
Djonga & PK and also featured on the trap song "Tá Com o Papato" of Papatinho with Dfideliz & BIN.[109]
On 18 September, 2020, Anitta began a new phase in her international career, releasing "
Me Gusta" in collaboration with
Cardi B and
Myke Towers. The song reached the 14th position on the
iTunes chart in the
United States and 32 on
Spotify United States.[110][111] Additionally, the song debuted with over 2 million plays in the top 200 in 38 countries on Spotify and 87 countries on
Apple Music, as well as on the global charts of both platforms at 24 and 90, respectively.[112] Furthermore, the song debuted on various
Billboard charts. "Me Gusta" became Anitta's first entry on the
Billboard Hot 100.[113] In September 2020, Anitta questioned
Google about the meaning of the
word "Patroa" in
Portuguese, as following Google's previous definition the word meant that "Patrão" (
Masculine) was the owner or boss, while the word "Patroa" (
Feminine) was defined as the boss's wife. The singer thus managed to get the
University of Oxford to change the definition of the word in the
dictionary and how it was displayed in
Google searches.[114]
2021–2022: Versions of Me and International recognition and success
In June 2021, Anitta released her first single in
France with
Dadju, "Mon Soleil", The song became one of the most heard songs on the
French-speaking charts, becoming the highest position by a Brazilian artist. The song earned Anitta two nominations in the main categories at the
NRJ Music Awards.[120][121] In June 2021, Anitta released her second single in
Italian with
Fred de Palma, "Un Altro Ballo". The partnership became one of the most heard songs on the Italian charts, just not surpassing the success of its first single in the country.[122][123] Also in June 2021, the singer joined the board of directors of startup
Nubank.[124]
In July 2021, in addition to performing and winning some awards at the
Heat Latin Music Awards, Anitta was honored with a special recognition award for her contribution to female empowerment.[125][126] Anitta and
Lunay performed "Todo o Nada" on 22 July, at
Premios Juventud.[127]
Anitta was one of the guests at the
Community Organized Relief Effort (CORE) charity event, created by actor
Sean Penn, in addition to performing some songs, she also auctioned off an experience with her at her shows at the
Brazilian Carnival, where the winning bid was 110,000 dollars.[138]
On 9 December, alongside
Pedro Sampaio, she participated in the single "No Chão Novinha". The song debuted in the top 10 on the Brazilian chart, Top 30 on the Portuguese chart and Top 170 on the Global charts.[139] In December, Anitta attended the Variety 2021 Music Hitmakers Brunch and handed the Crossover Award to
Kali Uchis.[140] Anitta,
Saweetie,
Jack Harlow and
24kGoldn were some of the performers at
Miley's New Year's Eve Party, hosted by
Miley Cyrus and
Pete Davidson, on 31 December 2021.[141]
Anitta was part of the soundtrack of Fast and Furious 9 with the song "Furiosa" and Sing 2, with the song "Suéltate" featuring Sam i,
BIA & Jarina De Marco.[142][143]
On 3 January 2022, it was announced that Anitta had signed a worldwide publishing agreement with
Sony Music Publishing.[144][145] Her Spanish single "
Envolver" released by late 2021, topped the Global Top 50 on
Spotify in March 2022, making Anitta the first Brazilian artist and the first Latin artist with a solo song to do so.[146] It also become the most streamed song in a single-day in 2022 (7.278 million) at the time.[147] Anitta still reached the top on
Deezer Global and
YouTube Global.[148] "
Envolver" even managed to top the
Billboard Global Excl. U.S. becoming the first Latin woman to do so with a solo song, she still remained at number two on the
Billboard Global 200.[149][150] Still with "
Envolver" Anitta got several entries on the
Billboard charts, one of the main ones being her second entry on the
Hot 100, first solo entry, the song became the third highest entry of a Latin solo song on the chart, behind only "
Telepatía" by
Kali Uchis and "
Provenza" by
Karol G both at 25, making it the second-highest solo song entry entirely in Spanish by a Latin female artist.[151][152] The song received praise from the international press and entered several "best of the year" lists, such as the Los Angeles Times,
Billboard and more.[153][154]Rolling Stones magazine named the song the 81st best reggaeton song of all time.[155] In February 2022, Anitta performed at
Premios Lo Nuestro along with
Justin Quiles the remix version of "
Envolver", in addition to "No Chão Novinha".[156]
On 26 March, she took the
Lollapalooza Brazil main stage alongside
Miley Cyrus and performed together the single "Boys Don't Cry" the live version became a track for the deluxe version of the album
Attentions: Miley Live.[157][158] With the song "Boys Don't Cry," Anitta expanded her record as the Brazilian artist with the highest number of number-one hits worldwide on
iTunes.[159] The solo track reached the top spot in 45 countries.[160] On 31 March 2022, Anitta announced her fifth studio and second
multilingual album, Versions of Me, would be released on 12 April.[161]Ryan Tedder executive produced the album.[162] The singles "
Me Gusta" (featuring
Cardi B and
Myke Towers), "
Girl from Rio", "Faking Love" (featuring
Saweetie), "
Envolver", and "Boys Don't Cry" preceded the album.[163] Becoming the first Brazilian pop album to reach the mark of 1 billion streams on
Spotify.[164] The album reached the highest debut by a Brazilian artist on
iTunes,
Apple Music and
Spotify in the
United States,the album was the most streamed in the world on its debut on Spotify Global upon its release, in addition to being the third-highest debut on Spotify in the United States.[165][166]Versions of Me broke the record for the biggest Spotify debut by a Brazilian artist in the platform's history with over 9.1 million streams. In addition, the album surpassed the debut of
Camila Cabello's new album, Familia, also being the album by a Latin woman with the highest debut in 2022.[167][168]Forbes, Rolling Stone, NME,
Billboard and The Line of Best Fit were some of the portals that positively evaluated Versions of Me.[169][170][171][172][173] In the same month of April, she became the first Brazilian to perform on the main stage of the
Coachella festival.[174][175] In the same month, she got her first nomination at the
MTV Video Music Awards for "
Envolver" in the "
Best Latin" category; a main show performance was also confirmed.[176][177] By popular vote, the song won the category, making Anitta the first female solo artist to receive the award.[178][11] Anitta also became the first artist from Brazil to perform and win an
American Music Awards.[12]
On 5 May 2022, Anitta was the
female lead in the
music video for "
First Class", by
rapperJack Harlow.[179] On 13 May 2022, Anitta was one of the international guests at the first Billboard MusicCon where she spoke with other artists on topics such as the evolution of the music scene in genres and cultures, women in music, among other related topics, she also performed several songs in the event.[180] On 15 May, she and
Michael Bublé were one of the presenters at the
Billboard Music Awards.[181] Dressed by the Italian brand
Moschino, led by creative director
Jeremy Scott, Anitta attended, for her second time, the annual
Met Gala 2022 ball, in May.[182]
On 2 June 2022, Anitta's global impact was further celebrated with the unveiling of her wax figure at
Madame Tussauds New York, marking a significant milestone in her career as the first Brazilian singer to appear in the museum. The figure, inspired by her appearance during the Versions of Me era, was revealed in a fashion-forward ensemble, mirroring Anitta's iconic style. The event was shared with her 62+ million Instagram followers, underscoring her status as a prominent figure in contemporary music. Anitta expressed her honor in being immortalized alongside some of the biggest stars, highlighting the meticulous effort by Madame Tussauds' team to capture her likeness.[183][184]
On 6 July 2022, Argentine singer
Tini released "
La Loto", a collaboration with Anitta and American singer
Becky G, which served as the seventh single from Tini's upcoming fourth album.[190] The song became Anitta's highest peak on the
Billboard Hot 100Argentina, at number seven.[152] On July 8, 2022, the song on "No Más" was released in collaboration with
Murda Beatz,
J Balvin,
Quavo and
Pharrell.[191] The song became the best position for a Brazilian artist in the history of
iTunes in the United States, at 4th position, it also reached the first position on
Amazon Best Sellers in the United States and its highest position on
Deezer US in 14th, in addition to reaching the first position on Billboard Rap Digital Song Sales and the 13th on the
Billboard Digital Song Sales.[192][193][152]
In August 2022, Anitta released the deluxe version of Versions of Me, which featured collaborations with
Maluma, "El Que Espera", and
Missy Elliot, "Lobby", in addition to the trilingual version of "Dançarina Remix" with
Pedro Sampaio,
Dadju,
Nicky Jam and
MC Pedrinho. "Dançarina Remix" reached number 11 on the France Single Charts, Anitta's second highest position, behind only "Mon Soleil" number eight, and becoming Anitta's song with the most days in the top 50 on
SpotifyFrance, in addition to receiving a platinum certificate in French territory, also reaching first place on the French
Shazam.[194][195][196][197] "Lobby" earned Anitta her first entry on
Japan's largest streaming platform,
Line Music, making her the first artist from Brazil to achieve this milestone.[198]
On 28 October 2022, the
Black Eyed Peas released "Simply the Best" the opening track and the second single from their album Elevation, a collaboration with Anitta and
El Alfa.[199] In November 2022, in addition to being nominated in two categories at the
Latin Grammy Awards, Anitta also performed a performance of "
Envolver" and a Funk Dance Medley, she was also one of the hosts of the night.[200] In November, she still performed at
Rihanna's
Savage X Fenty Show.[201] Anitta was listed by
Forbes 30 Under 30North America 2023, in the music category, as one of the leaders of the next generation of
Latin American music. The list aims to recognize artists who make a significant contribution to the world's recording industry.[202][203] After successful releases, nominations for dozens of world awards and accomplishments achieved throughout the year, she was nominated for the
2023 Grammy Awards in the
Best New Artist category.[14]
On 2 November, Anitta joined
Lil Nas X,
BTS and
Tyler the Creator and was honored with the
WSJ Magazine Innovator Awards 2022, held by The Wall Street Journal, which honors visionaries in various areas of entertainment.[204][205] In November, she performed at the
Los 40 Music Awards, becoming one of the most talked about subjects in
Spain due to her performance of "
Envolver".[206] On November 15, 2022, Anitta released a version of "Practice" ("Prooshtis" in the game's language) entirely in
Simlish, for
The Sims Sessions global campaign in The Sims 4, thus being the sixth language in which she sings.[207][208] On November 30, Anitta released her third EP, À procura da Anitta perfeita, on the
Warner Music Brasil label. It is Anitta's first project entirely in
Portuguese since the album
Bang!. The EP was leaked ahead of time, some songs were made available on some digital platforms, without prior disclosure and by surprise.[209][210] All songs debuted in the top 60 of Spotify
Brazil and
Portugal, with approximately 2 million streams in 24 hours.[211][212]
On January 20, Anitta won the "Best Global Act" award at the
All Africa Music Awards, the largest award ceremony in the
African continent.[216] This achievement made her the first Latin artist to receive this honor.[217] On January 23, Anitta received 6 nominations at
Lo Nuestro Awards, one of the most important Latin music awards.[218] Furthermore, Anitta also became an ambassador for
Lay's on January 17, one of the most well-known snack brands in the world.[219] She starred in a post-
Super BowlTV spot for the "Beat of Joy" campaign, which featured a remix of the song "
Envolver" recorded in a studio powered by electricity from more than 6,000 potatoes.[220] This campaign set a
Guinness World Record.[221]
On February 25, after the official end of the
2023 Carnival, Anitta held a gathering of more than 1 million people in her street parade, "Bloco da Anitta" at 7 a.m. in
Rio de Janeiro.[222][223]
On March 2, Anitta was elected by
Variety magazine as the seventh most impactful international woman of 2023, being the only Brazilian artist on the list.[224] On March 8, Anitta was once again highlighted by international media, being elected by
Bloomberg Línea as one of the women with the most impact in 2023, alongside names like
Shakira,
Karol G and others.[225] This honor reinforces the relevance and commitment of the artist to themes such as female empowerment and diversity, as well as highlighting her artistic talent. On March 9, she was confirmed as part of the cast of the seventh season of the popular Spanish
Netflix series,
Élite.[226][227] On March 12, Anitta and
Jão released their first collaboration, "Pilantra",[228] which debuted at the top of all streaming platforms in Brazil, occupying the 1st position in
iTunes,
YouTube,
Apple Music and the 4th position on Spotify Brazil and the 28th position in
Portugal. The song also achieved the highest debut of a pop song on the Spotify Brazil Charts in 2023, with 1,162,003 streams.[229][230] With this, Anitta reached her 34th entry in the top 5 most listened-to songs in Brazil.[231] On March 13, the singer received two nominations at the
Latin American Music Awards.[232]
On April 4, 2023, Anitta terminated her contracts with
Warner Music Group.[233] On April 20, the
Variety reported that the Brazilian singer has signed a contract with
Republic Records in partnership with
Universal Music Latin Entertainment.[234][235] On May 1, the singer attended her third
Met Gala, representing the brand
Marc Jacobs,[236] and according to data from
Sprinklr, Anitta was the third most mentioned celebrity during the red carpet.[237] On May 25, the Brazilian singer joined forces with Spanish singer RVFV and Italian singer and rapper
Sfera Ebbasta to release the bilingual song, in Spanish and Italian, "Capitán".[238][239] This is Anitta's third song singing in Italian.[240]
On June 10, Anitta became the first artist from
South America to perform at the
UEFA Champions League Final Kick Off Show by
Pepsi.[241][242] The singer took the stage at the
Atatürk Olympic Stadium in
Istanbul,
Turkey, in front of more than 71,412 supporters and an audience of over 700 million people,[243][244][245] surpassing the global viewership of the
Super Bowl halftime show.[246] During her performance, she showcased the song "
Envolver" and debuted the first single, titled "
Funk Rave", from her sixth studio album, which also marks her debut on
Republic Records.[247][248] On June 14,
Variety reported that Anitta parted ways with her longtime manager,
Brandon Silverstein, the founder/CEO of S10 Entertainment.[249] Then, on June 16, Variety announced that Rebeca León, founder/CEO of Lionfish Entertainment and former manager of
J Balvin and
Rosalía, became Anitta's new manager.[250] On June 22,the singer released the first lead single, "
Funk Rave", from her upcoming album under
Republic Records.[251] The track debuted, allowing Anitta to extend her record as the artist with the highest number of songs at number one on
Apple Music and
iTunes in Brazil, making "Funk Rave" her 29th and 88th song, respectively, to achieve this feat.[252] In
Spotify Brazil, it debuted in the top 5, becoming the artist's 35th song to reach that position, maintaining her record as the artist with the most songs to enter the top 5 on Spotify Brazil.[253] The release garnered a debut of 2,110,515 unfiltered streams on Spotify and reached the #85 position on the global Spotify chart, keeping the singer as the Brazilian artist with the highest debut on Spotify Global for the seventh consecutive year.[254][255] The music video also premiered on the
YouTube trending charts in several countries.[256] On August 17, Anitta released a "bumper," comprising three singles from her upcoming studio album (Funk Rave, Casi Casi and Used to Be). The project is titled "Funk Generation: A Favela Love Story".[257][258]
On September 12, Anitta won the
Best Latin category at the
VMAs for the second consecutive year, with
Brazilian Funk, "
Funk Rave", establishing herself as the only female Latin artist to receive this honor, as well as the only artist to win with a solo song.[259][260] In addition to performing songs from her "Funk Generation: A Favela Love Story" project, and a snippet of her upcoming song, "Grip",[261][262] the singer took to the main stage once again to perform alongside the
South Korean group
Tomorrow X Together in their live debut for "Back for More", the artist's first collaboration with
K-pop music.[263][264]
With "
Back for More" Anitta extended her record as a Brazilian artist with the biggest peak on the
MelOn and
Bugs! charts, the biggest music platforms in
South Korea.[265][266] The singer also debuted with the song in the top 10 on the biggest streaming platform in
China,
QQ Music.[267] The artist also entered the official charts in
Indonesia, South Korea, China and the
United Kingdom for the first time in her career, being the first artist from Brazil to achieve this feat.[268] The song also reached the top of iTunes Global and European iTunes.[269] The singer became the first Latin artist in history to reach #1 on the APMA Charts (Overseas) with "Back for More", a ranking for the one of China's biggest awards, the Asian Pop Music Awards, she was the first Latin artist in history to be nominated for this award in "Best Collaboration" and "Best Producer".[270] Anitta also became the first Latin artist to win one of China's biggest awards, the China Year End Awards in the “Best Selling Latin Single” category with "Back for More".[271]
On November 5, Anitta won for the second consecutive year in the “
Best Latin” category at the
Europe Music Awards.[276] Making the singer the most awarded artist in this category.[277] On November 25, the singer was the headliner of the biggest music festival in
Colombia, Megaland Music Fest, performing for more than 40 thousand people.[278] On December 2, the singer was one of the headliners at the Mega Bash 2023 festival in
New Jersey.[279]
On December 7, the
mexican singer
Peso Pluma and Anitta released the song "
Bellakeo", the song reached the top 10 of Spotify Global and entered the top 50 of all
Latin American countries and the
United States, in addition to entering the global top 50 on Apple Music and iTunes.[280][281] With the song Anitta reached the top of Brazilian music streaming platforms, extending the singer's record as the artist with the most #1 on these streaming services.[282] The song also debuted simultaneously on Spotify's viral songs chart in 50 countries.[283] In addition to extending Anitta's third entry on the
Hot 100, which made the singer the Brazilian woman, and the third overall, with the most entries in the history of the
Billboard Hot 100.[284][285] In addition to extending the record for the fifth consecutive year for a Brazilian artist with the biggest peak on spotify globally.[286][287] On December 10, Anitta performed at
TikTok in the Mix 2023, the first edition of the platform's music festival, in
Arizona. The festival was broadcast worldwide and broke the record for the most watched live with more than 33.5 million viewers and a crowd of 17 thousand people.[288] On December 28, the singer was the headliner at the Virada Salvador Festival, performing in front of more than 200 thousand people.[289]
On January 6, 2024, the singer started her
carnival tour in 10 Brazilian cities. With all dates sold out,[290] the tour set a record for summer revenue in Brazil, with a profit of over 30 million reais.[291][292] On February 17, Anitta closed the Brazilian Carnival, hosting a street block party for over 1 million people in the morning and performing at the opening show of the "Desfile das Campeãs" in honor of the 40 years of the
Marquês de Sapucaí.[293][294] On February 22, Anitta performed twice at the
Premios Lo Nuestro, being the most talked-about artist of the edition on social media.[295][296] On February 28, the singer performed at the largest festival in
Latin America,
Viña del Mar in
Chile. She closed the night and became the most talked-about artist on all social media platforms. She received the award for the Most Popular Artist of the edition and the
Silver Seagull. The singer was supposed to receive the
Golden Seagull, but due to a miscommunication between the event organization and the singer's team, she left the stage before "
El Monstruo" could present the award to her.[297][298]
Anitta and
Peso Pluma performed "
Bellakeo" on the main stage at
Coachella 2024 during the second weekend.[299] On April 26, the singer released her sixth studio album, Funk Generation, her first under her new label
Republic Records.[300][301] All the songs from the album debuted in the Top 50 on Spotify Brazil, marking the second album by the artist to achieve this.[302]Funk Generation charted on Apple Music in over 65 countries, making it the Brazilian album with the widest global reach. Within just three days, the album accumulated 26 million streams on Spotify Brazil, setting a record for the biggest weekly debut by a Brazilian album on the platform in 2024.[303] Globally, the album debuted at second place on Spotify Global within four days, with notable debuts in the United States (8th place) and the
United Kingdom (9th place).[304] Anitta broke her own record by becoming the first artist to have 100 songs reach number one on iTunes Brazil. The singer also extended her record as the artist with the most songs entering the top 10 on Spotify Brazil, with a total of 49 songs achieving this feat. Additionally, Funk Generation achieved the biggest debut for a Brazilian album on the charts in Portugal.[305]
Of course I have my inspirations, I love it, I grew up listening to Mariah Carey, Rihanna. I love Beyoncé with passion, who has no way, the whole of Brazil, the whole world is a fan. So we do have our references, always. And it's super important for you to have an inspiration. (...) I really enjoy looking at my divas.
Soon after reaching stardom, Anitta was described as a
sex symbol by the media.[338][339] In 2015, she was voted the sexiest woman by VIP magazine readers.[340] She believes that by working "with the sensuality thing", her artwork is not taken seriously by a part of the critics and the public. The singer expressed her frustration by saying, "[...] people think you have no talent, no intelligence. I can be intelligent and have the will to be sensual."[341]
When she was selected "Woman of the Year" by the Brazilian edition of GQ magazine in 2017, she made a feminist speech.[342] She was vocal about how different is the treatment for female artists.
The singer was listed by
Vogue magazine as one of the 100 most influential and creative people in the world. Anitta was chosen for the ranking because of her "positivity engagement around the body illustrated by the affirmative choice to display her untold image in the "
Vai Malandra" music video.[343][344]
Anitta is an environmental activist and is actively vocal about the crimes committed against the
Amazon forest and its native indigenous population.[350][351]
During the 2018 Brazilian elections, the singer publicly posted a video for the #EleNão (#NotHim) campaign, against leading Brazilian presidential candidate Jair Bolsonaro.[352] Since then she's been vocal against him and his government.[353]
After achieving success, Anitta associated its image with several brands.[354] Often referred to as a "marketing case",[355] Anitta said she feels praised when she is described as such. She explained: "I'm happy when I see people believe that I'm a marketing case because I'm the one who does my marketing. I studied marketing, I graduated in pre-college administration, I had a marketing class, all my marketing I'm the one who plans, I do it, I feel praised when I see people saying that."[356] She also described co-branding "her strategy of partnering with foreign artists to lead their work to other markets.[357]
Anitta wore more colorful printed dresses early in her career, with
cropped top combinations, short jeans and plaid blouses and caps. After the release of the album Bang (2015), the style of the singer began to make references to
pop art. She has already stated that she likes to wear clothes from the brands
Moschino[358] and
Givenchy. In an interview with EGO.com, she said, "Being stylish is having an attitude, having an uncommon sense of being authentic, having style is having a good mood."[359]
Anitta is the biggest pop star in Brazil in years, and is the Brazilian artist with the greatest international exposure, referenced by several magazines, websites, and by the
Grammy, as the Queen of Brazilian
Pop.[360][361][362] Additionally, she has become one of the most acclaimed Latin artists.[363][364] The singer was elected in 2018 by
Billboard as the 7th most influential artist in the world, on the
Billboard Social 50 list, which listed the 50 most influential artists on
social medias.[365][366] In 2022 she won the recognition award for her cultural impact and for being the ambassador of Brazilian music at the
WSJ. Magazine.[367] She is often cited as the biggest name in
Brazilian funk and
pop, being the exponent of the
rhythm to the world,[368][369][370][371][372][373] being credited by Billboard as being responsible for the
Latin Grammy to update what was understood as
urban music and include Brazilian funk for the first time among the genres that make up the concept.[374][375][376] In March 2023, the
Latin Recording Academy of the
Latin Grammy Awards announced changes and additions to categories in the awards ceremony, including the Best Portuguese-Language Urban Performance.[377] This new category recognizes the growth of urban music in
Portuguese and the importance of the
Brazilian and
Portuguese music market to the global music industry. According to
Variety and other magazines, singer Anitta was one of the responsible for the inclusion of this new category in the awards ceremony.[378] "[...] With the addition of the Best Portuguese-Language Urban Performance category, the Academy is responding to the rise of music in Brazil and Portugal where such artists as Anitta have gained global recognition. [...]".[379]
In addition to music, the singer became the third most influential personality in politics in Brazil, especially in 2022, behind former president
Jair Bolsonaro and influencer
Felipe Neto.[380] Several news portals report that Anitta played a key role in putting pressure on politicians in votes on issues involving the
environment,
culture,
racism and
homophobia, being a direct
enemy of Jair Bolsonaro.[381][382][383][384] The singer, along with other artists, showed support for the rival candidate of former President Bolsonaro, then
President Lula.[385][386] Anitta's support came more precisely when encouraging young people aged 16 to 18 to obtain their electoral documents, the effect attracted more than 2 million teenagers, the youth enlistment campaign and the regularization of the electoral title led the
Superior Electoral Court to register a record of registrations, of more than 8.5 million requests for assistance on the electoral situation.[387][388]
In 2021 she was elected one of the most influential personalities in the world by
Time, joining the '
Time 100 Next' list, which brings emerging names across the planet, in 2022 the singer was listed by
Forbes 30 Under 30 North America, as one of the leaders of next generation of
Latin American music.[389][390]
The singer is also one of the biggest influences for modern marketing in Brazil's recent history.[391]
In 2014, Anitta founded the Rodamoinho group, a
holding company for music and entertainment with offices in
Rio de Janeiro and
Los Angeles. The holding has the companies, "Rodamoinho Entretenimento" which is specifically aimed at the production and realization of concerts, events and tours. "Rodamoinho Records" is a company dedicated to the music industry as a whole, which in addition to being a label and publisher, also carries out a survey of catalogs, registration of works, release and distribution of
singles,
EPs and
albums, management and organization of the musical collection and commercial negotiation of use and synchronization. "Rodamoinho Filmes" is an audiovisual production company, responsible for the production, execution, and delivery of videoclips, lives, and films. Who is also responsible for the idealization and executive production of the cartoon based on the life of the singer, "Clube da Anittinha". And "Floresta Music & Touring" which is a company dedicated to the management and international publishing of Brazilian artists.[456]
In September 2019, the singer became Head of Creativity and Innovation at
Skol Beats, a brand of
Ambev, one of the largest breweries in the world.[457] Anitta has been active in the discussion of marketing strategy, business and innovations. The contract provides for the launch of an authorial product per year.[458] Anitta launched, together with the
antiperspirant brand
Rexona, a new product line "Rexona by Anitta" in 2019.[459] In November 2022, the singer now became the face of all Rexona 72h campaigns.[460]
On January 16, 2021, the singer signed a partnership with the
vegan product brand, Cadiveu Essentials, a repair line, which has five products for a
hair care routine. Anitta, in addition to becoming the brand's poster girl, co-created the Vegan Repair products alongside the brand's product development team.[461]
On June 21, 2021, Anitta was announced as a member of the board of directors of
neobankNubank, the largest
fintech bank in
Latin America, in addition to participating in the quarterly meetings with the company's board of directors to assist in strategic decisions about the future and improvement of the services offered by fintech to the most vulnerable classes.[462] According to information from executives in
interviews, the singer played a key role in convincing the board of the importance of listing the company on the Brazilian
stock exchange,
B3, along with the planned
IPO in the
United States. In addition to supporting the idea of the company offering free stock receipts, BDR, to its customer base. With this initiative, fintech gained more than 7.5 million partners.[463] In August 2022, due to the growth of the singer's
schedule, due to her global expansion, Anitta requested that her participation in the board not be renewed. She then became a global brand ambassador, as part of Nubank's marketing, the singer participated in Nubank's campaign as a
sponsor of the
2022 World Cup.[464]
As a co-creator and in partnership with the
pharmaceutical company Cimed, Anitta launched on July 28, 2022, the brand "Puzzy By Anitta", which is an intimate
perfume without gender, with several
fragrances inspired by the singer.[468] The intimate perfume,
dermatologically and gynecologically tested, approved by
Anvisa, registered more than 400,000 units sold and the forecast is to close the first semester with a turnover of 50 million
reais. The company also made the product available for international sale in the
United States and
Latin America, in addition to the promise to make it available in
Europe, making "Puzzy by Anitta" the first Cimed product to be sold outside Brazil.[469]
Personal life
Anitta is
bisexual and identifies as part of the
LGBTQ+ community.[470][471] She dated
Mr. Thug, the lead vocalist of
Bonde da Stronda, from early 2011 until the end of 2012.[472][473][474] The singer also had a relationship with her dancer Ohana Lefundes,[475] with the doctor Pamela Tosatti[475] and with the actor and model Pablo Morais.[476] On November 17, 2017, she married businessman Thiago Magalhães, with whom she had been in contact since May of the same year. The couple married under separation of property.[477][478][479][480][481] They announced their divorce in September 2018.[482] She has had brief relationships with Pedro Scooby,[483][484] Gabriel David,[485][486] television host Gui Araújo,[487][488][489] and
Canadian record producer
Murda Beatz.[490]Maluma stated in an interview that he and Anitta had a romance and loved each other very much, but because they were in the same career, the relationship didn't move forward. "[...] It doesn't work for me to be in relationships with people from the industry. When it happened, with Anitta actually, she was just starting her (international) career. I met her and we really liked each other and all that. I thought to myself: 'I can't be with her, because she does the same thing as me.' [...]".[491] In July 2023, the Italian actor Simone Susinna appeared alongside the singer in Europe, confirming their romantic relationship.[492][493][494]
In an interview for Trip magazine in 2017, she stated that if she did not pursue her artistic career, she would "be a happy
psychologist".[495]
In January 2019, after watching the documentary Cowspiracy (2014), she started transitioning to
veganism.[496] but in May 2019, she said was not vegan anymore.[497]PETA named her one of the Most Beautiful Vegan Celebrities of 2022, along with singer/songwriter
Lenny Kravitz.[498]
Anitta joined the list of the 50 most awarded musicians in the world of all time, according to The Artist Museum portal. This list is compiled by the portal, which tallies and gathers the awards received by artists throughout their careers, up to the present date.[544][545]
Anitta is one of the
Brazilian/
Latin singers with the most awards and nominations in the world,[546][547] being the first Brazilian and Latin artist to win and be nominated for several of these awards.[548][549][550][551][12]
^Amanda NonatoEscritorDescubra o Mundo Intercâmbio (23 August 2022).
"4 segredos de Anitta para aprender idiomas". Blog Descubra o Mundo (in Brazilian Portuguese).
Archived from the original on 5 March 2023. Retrieved 5 March 2023.
^Arts, Electronic (16 November 2022).
"Reimaginando o Sims Sessions". www.ea.com (in Brazilian Portuguese).
Archived from the original on 27 January 2023. Retrieved 31 January 2023.
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"From Abby Ajayi to Rosalía: Meet Variety's Impactful International Women of 2023". Variety.
Archived from the original on 16 March 2023. Retrieved 9 March 2023.{{
cite web}}: CS1 maint: multiple names: authors list (
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^"Veja imagens da funkeira Anitta".
UOL. 14 August 2013.
Archived from the original on 18 September 2013. Retrieved 17 March 2018. Novo símbolo sexual do país, a funkeira Anitta revelou à seção 20P da revista "Playboy" que, no momento, não tem pretensões de posar nua e o que não pode faltar entre quatro paredes para a transa ser perfeita
^Levine, Nick C (19 August 2019).
"How Anitta became Brazil's biggest pop star". Dazed. Retrieved 29 May 2020. I have a huge LGBT audience, and I'm bisexual – but when you see me, if I don't tell you I'm bisexual, I don't have the physical representation of the LGBT (community).