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Indian pay television channel
Television channel
Zee Telugu is an Indian
Telugu-language
general entertainment
pay television channel in
India . It was launched on 12 September 2004 as
Alpha TV Telugu .
[1] and was rebranded as Zee Telugu on 18 May 2005. The channel is owned by
Zee Entertainment Enterprises .
[2]
Zee Entertainment Enterprises also launched a Telugu movie channel named
Zee Cinemalu in September 2016.
In 2004,
Zee Network had channels in
Bengali ,
Gujarati ,
Marathi , and
Punjabi . Its proposed Telugu-language channel making its first entry in southern region was expected to launch by August 2004,
[3] but the launch did not take place until September.
[4] The channel launched with the name Alpha TV Telugu, but was later renamed to Zee Telugu. It initially featured a large number of
American films dubbed into Telugu. In August 2007, the network also dubbed
Bollywood film
Sholay from Hindi into Telugu as an experiment.
[5]
In September 2005, the channel announced that Sanjay Reddy would be their new
chief executive officer , succeeding Ajay Kumar, who had left several months previously. Reddy had previously worked at
The Walt Disney Company and Pearl Media.
[6]
ZEE Telugu logo history
By December 2005, Zee Telugu had only achieved a 1.24% weekday and 1.86% weekend market share in
Andhra Pradesh . As a result, it re-launched in order to shift the
target market from a mass market to a segmented market of young professionals.
[7]
In late 2006, Zee Telugu began work on Sa Re Ga Ma Pa , a Telugu-language singing competition scheduled to run for 35 episodes.
[8] Zee Telugu announced plans to launch Little Champs , a version of the show aimed at viewers ages 6–13, hosted by
N. C. Karunya .
[9]
Zee Cinemalu is an Indian Telugu movies pay television channel offers
Telugu language movies.
[10] It launched on 4 September 2016 and it is the sister channel of
Zee Telugu .
[11] The channel is owned by
Zee Entertainment Enterprises .
[12]
Week
Year
BARC Viewership
Ref.
Mega Cities
Rank
Week 23
2021
280.29
5
[13]
Week 25
2021
295.83
5
[14]
Week 13
2023
267.21
5
[15]
Week 16
2023
289.06
5
[16]
Week 17
2023
284.44
4
[17]
Week 22
2023
278.77
5
[18]
Week 26
2023
283.38
5
[19]
Week 30
2023
300.34
5
[20]
Week 3
2024
289.02
5
[21]
^ Ak, Bijoy (4 September 2004).
"Alpha Telugu set to battle it out with Gemini, ETV" . Indian Television .
Archived from the original on 25 January 2021. Retrieved 13 September 2022 .
^
"Zee Tele's stock soars on ratings upswing, future prospects" . Indian Television . 6 July 2006.
Archived from the original on 16 March 2022. Retrieved 13 September 2022 .
^ Kurmanath, K.V. (15 June 2004).
"Zee's Telugu channel likely in August" . Access My Library . Archived from
the original on 22 May 2011. Retrieved 13 September 2022 .
^
"Zee Telugu identifies key properties; to launch telefilm band in January" . Indian Television Dot Com . 15 December 2005.
Archived from the original on 25 January 2021. Retrieved 13 September 2022 .
^ Visakhapatnam (27 August 2005).
"Get set for Sholay in Telugu" .
The Hindu . Archived from
the original on 15 September 2006. Retrieved 13 September 2022 .
^ Singh, T. Lalith (17 September 2007).
"Zee Telugu has a new CEO out of the box" . The Hindu . Archived from
the original on 27 October 2007. Retrieved 13 September 2022 .
^ Singh, T. Lalith (2 July 2005).
"Get set for `Gold Rush' " . The Hindu . Archived from
the original on 26 October 2012. Retrieved 13 September 2022 .
^
"A talent hunt for singers" ,
The Hindu , 31 October 2006, retrieved 21 March 2008 [
permanent dead link ]
^
"It's `no acting, only singing' for Karunya" . The Hindu . 20 February 2007. Archived from
the original on 26 August 2007. Retrieved 13 September 2022 .
^
"Zee Cinemalu out to capture Telugu movie market with launch on Sept 4" . Adgully. 31 August 2016. Retrieved 26 June 2023 .
^
"ZEEL Launches Zee Cinemalu A Telugu Movie Channel" . Business World. 7 February 2017. Retrieved 26 June 2023 .
^
"ZEEL slated to launch its Telugu movie offering Zee Cinemalu in September" . Exchange4media. 27 August 2016. Retrieved 26 June 2023 .
^
"WEEK 23 - DATA: Saturday, 5th June 2021 To Friday, 11th June 2021" . BARC India .
Archived from the original on 23 June 2021.
^
"WEEK 25 - DATA: Saturday, 19th June 2021 To Friday, 25th June 2021" . BARC India .
Archived from the original on 8 July 2021.
^
"WEEK 13 - DATA: Saturday, 25th March 2023 To Friday, 31st March 2023" . BARC India .
^
"WEEK 16 - DATA: Saturday, 15th April 2023 To Friday, 21st April 2023" . BARC India .
^
"WEEK 17 - DATA: Saturday, 22nd April 2023 To Friday, 28th April 2023" . BARC India .
^
"WEEK 22 - DATA: Saturday, 27th May 2023 To Friday, 2nd June 2023" . BARC India .
^
"WEEK 26 - DATA: Saturday, 24th June 2023 To Friday, 30th June 2023" . BARC India .
^
"WEEK 30 - DATA: Saturday, 22nd July 2023 To Friday, 28th July 2023" . BARC India .
^
"WEEK 3 - DATA: Saturday, 13th January 2024 To Friday, 19th January 2024" . BARC India .
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