| Formerly | PT. Magnavite Group |
|---|---|
| Company type | Subsidiary |
| Industry | Advertising |
| Founded | 2008 |
Key people | Kevin Mintaraga (CEO and co-founder) |
| Parent | WPP Group (since 2012) |
XM Gravity Indonesia is one of the subsidiary company of the WPP Group,[ citation needed] the world's largest advertising company by revenues that employs around 162,000 people in 3,000 offices across 110 countries. [1] [2] This investment is a step closer to WPP Group's goal in reaching 'Asian Domination'. [3]
History
XM Gravity, First established in 2008 as PT. Magnivite Group, is a full service digital advertising agency based in South Jakarta, Indonesia. [4] It was then acquired by the WPP Group in 2012 with the collaboration from JWT global advertising and marketing company. [5] This acquisition is the continuation of the many companies that were acquired by WPP Group in the past years, such as Ogilvy & Mather, Young & Rubicam, Taylor Nelson Sofres, and many others.
Currently,[ when?] XM Gravity is headed by Kevin Mintaraga as the CEO and Co-founder. The company has more than 120 employees that handles and manages the digital marketing efforts of clients such as XL Axiata, [6] HokaHokaBento, Nestlé. [7] [8]
References
- ^ "WPP Company profile" (PDF). wpp.com. 2014. Retrieved 12 July 2014.
- ^ "WPP's Sorrell says Europe a sideshow ahead of U.S". Reuters. Retrieved 28 November 2011.
- ^ "WPP's Asian Domination". Media Asia. Retrieved 4 December 2013.
- ^ "XM Gravity is the largest integrated digital agency in Indonesia, with a real-time digital core". xmgravity.com. 2014. Retrieved 12 July 2014.
- ^ McEwan, Feona. "XM Asia to acquire a stake in PT Magnivate Group, a digital agency in Indonesia". WPP Plc. Retrieved 4 December 2013.
- ^ Staff Writer. "XM Gravity acquires first client in Indonesia". Retrieved 5 December 2013.
- ^ "XM Gravity named AOR for HokaHokaBento and Nestle Indonesia". Retrieved 5 December 2013.
- ^ "XM Gravity named digital agency of record for Hokahokabento and Nestle Indonesia". Retrieved 5 December 2013.