The result was keep. The fact that the page's creator and main editor have a conflict of interest does not nullify notability. The sources provided have been carefully scrutinized proving notability, it is now up to editors to ensure that the page remain neutral. J04n( talk page) 00:20, 28 July 2016 (UTC)
Promotional There may be enough refs to show notability , but too many of them are general., or mere notices. The ed moved it from AfC themselves after it was declined there. DGG ( talk ) 01:01, 28 June 2016 (UTC)
The book notes:
Bridges Ventures is a UK venture capital investor 'with a social mission' endeavouring to achieve social or environmental aims as well as attractive returns for investors. Bridges Ventures was launched in 2002 by Apax Partners and 3i (two leading UK private equity groups) together with the entrepreneur Tom Singh. Two funds have been raised: Fund I (£40 m) and Fund II (£75 m), which was oversubscribed. Invested firms must be located in the most deprived 25% of the UK or must produce strong social benefits in sectors such as health care, education, and the environment (Young Foundation, 2008).
To date, Bridges Ventures has invested in 33 firms and Fund I has achieved 3 successful exits (Bridges Ventures 2009): Harlands (a firm that provides self-adhesive labelling solutions, based in Hull, which is among the 2% most deprived areas of England; IRR: 84%); SimplySwitch (a free online and telephone-based price comparison and switching service that helps consumers find the most economical gas, electricity, broadband, and home or mobile phone suppliers; IRR: 165%), and HS Atec (a distributor of new spare parts for heavy goods vehicles and trailers, based in Sheffield, one of the most underinvested areas of the UK; IRR: 29%).
The article notes:
Veteran private equity tycoon Sir Ronald Cohen talks glowingly of the transforming power of entrepreneurialism, which, he argues, represents the best ladder out of poverty. Putting his theory into practice is Michele Giddens.
Giddens is a founding director of Bridges Ventures, a venture capital firm which Sir Ronald chairs, that invests either in businesses located in the poorest parts of Britain, or in enterprises with a social or environmental mission.
...
Bridges Ventures' most spectacular deal was when the firm sold price comparison website Simplyswitch to the Daily Mail, making a whopping 165% return. "The investors got 22 times their money," Giddens says proudly in the airy boardroom of her west London offices.
...
A major part of Bridges's focus is property regeneration. Among its businesses are low-price gyms and waste-to-energy centres. Its highest-profile investment is the 200-bed Hoxton hotel in trendy east London. It is hardly the most deprived area. Does this raise doubts over whether Bridges is stretching its social purpose credentials?
The article notes:
Bridges Ventures was set up in 2002 with the help of Sir Ronald, co-founder of the buyout house Apax Partners, who chaired the first meeting last week of the Social Impact Investment Taskforce, launched at the G8 meeting in Washington.
It has more than $500m in assets under management. Bridges’ investors include pension funds, wealthy families and endowments.
In June, it nearly quadrupled its initial investment selling The Gym, which operates a chain of low-cost gyms in deprived areas, to Phoenix Equity Partners, for about £100m.
It also sold Whelan Refining, a waste company, in March for nearly five times its initial investment, and Pure Washrooms, a hand sanitiser maker for more than three times.
Last year, it returned nine times its eight-year investment in the Hoxton Hotel in Shoreditch, an area of London that used to be deprived but has been gentrified in recent years.