WKYV

Petersburg, Virginia United States
Broadcast area	Petersburg, Virginia Richmond, Virginia
Frequency	100.3 MHz
Branding	K-Love
Programming
Format	Contemporary Christian
Ownership
Owner	Educational Media Foundation
Sister stations	WLFV, WARV-FM
History
First air date	December, 1992 [1]
Former call signs	WSVV (1991–1994) WSOJ (1994–1999) WARV-FM (1999–2017) [2]
Call sign meaning	K-Love Virginia
Technical information [3]
Licensing authority	FCC
Facility ID	21826
Class	A
Power	4,500 watts
HAAT	116 meters (381 ft)
Transmitter coordinates	37°10′55.5″N 77°23′59.9″W / 37.182083°N 77.399972°W / 37.182083; -77.399972
Links
Public license information	Public file LMS
Webcast	Listen live
Website	www.klove.com

WKYV (100.3 MHz) is a commercial FM radio station, licensed to Petersburg, Virginia and serving the Greater Richmond Region in Virginia. ^[4] The station is branded as " K-Love" and features a Contemporary Christian format. The station is owned by Educational Media Foundation (EMF). ^[5] WKYV's transmitter is located off Johnson Road in Petersburg. ^[6]

History

WKYV signed on November 27, 1992, as WSVV, and carried an urban AC format that was targeted towards its city of license, Petersburg. ^[7] In August 1994, it would change call letters to WSOJ, but continued with the urban AC format. ^[8]

On February 10, 1998, WSOJ began simulcasting on newly acquired sister WVGO, which dropped its oldies format. ^[9] Radio One would buy the station in March 1999. ^[10] In October 1999, the WVGO/WSOJ simulcast ended, and Radio One began simulcasting their then-country station, WJRV ("105.7 The River") on WSOJ with new calls WARV-FM. In March 2001, Radio One sold the station to Honolulu Broadcasting, who would then lease it to Cox Radio via a local marketing agreement, and would split the simulcast by flipping WARV to a current-heavy country format as "Cat Country" to complement long-time powerhouse WKHK. ^{[11] [12]}

In December 2002, Honolulu would terminate the LMA with Cox and sell the station to MainQuad Broadcasting, owners of WBBT-FM, and flipped it to ESPN Radio on April 1, 2003, after months of stunting. On January 21, 2004, WARV dropped ESPN programming and flipped to a simulcast of WBBT, which would also adopt an oldies format on the same date. ^{[13] [14]}

In December 2005, WBBT and WARV, along with sister stations WWLB and WLFV, were purchased by Philadelphia-based Main Line Broadcasting. ^[15]

On July 1, 2014, Main Line Broadcasting sold its Richmond stations to L&L Broadcasting, with the combined entity taking the name Alpha Media. ^[16]

On October 20, 2014, WARV switched from simulcasting WBBT to sister WWLB, which aired a country format as "The Wolf". ^[17]

On December 5, 2016, EMF filed an application with the FCC to purchase both WARV-FM and WLFV for $2 million. ^[18]

On March 22, 2017, following the consummation of EMF's purchase, the station began stunting, directing listeners to sister station WWLB (the classic country-formatted " Hank FM"). ^[19] On March 23, 2017, EMF re-launched the station as "K-Love". ^[20]

On April 24, 2017, WARV-FM became WKYV as part of a call letter exchange with its sister station on 90.1 FM in Colonial Heights (the WARV-FM calls were a better match for that station's new identity as part of EMF's Air1 network).

References

External links

• WKYV Online
• ‹The template FMQ is being considered for deletion.›  WKYV in the FCC FM station database
• WKYV in Nielsen Audio's FM station database