This station was the radio dream of
WLS Radio announcer, emcee, and engineer Russ Salter, who put this station (then WKKD-FM); along with
WKKD AM 1580 on the air.[7] WKKD 1580 debuted on September 21, 1960 and WKKD-FM on February 12, 1961.[7][1] The station's call sign stood for Kane, Kendall and DuPage, which were the primary counties in its coverage area.[8][9] Both stations' studios, transmitters and towers were at 1880 Plain Avenue in Aurora.[2][10][9]
The station was part of a simulcast with WKKD AM 1580.[11] Bill Blough hosted a
country music program in the station's first years.[12][13][14] Chicago weathercaster
Tom Skilling began his career at WKKD, c. 1966, while he attended High School in Aurora.[15]
The Golden Sounds
By 1968, the simulcast had ended.[16] WKKD-FM was branded "The Golden Sounds".[17][18] The station aired a
Beautiful music format in the 1970s and into the early 1980s.[19][20][21]
Adult contemporary era
In late 1983, AM 1580's call sign was changed back to WKKD, and the two stations became part of a partial simulcast.[22][23] The station aired an
adult contemporary format, branded as "classic hits", playing music from the 1960s, 1970s, and 1980s.[23][24] Throughout the 1980s, WKKD was originally used on a local access channel in Naperville throughout its AC days on Jones Intercable until the Summer of 1988.
In the late 1980s, the station aired a
soft AC format, as "Lite Mix",[25] with the branding changing to "K-Lite" in 1989.[26][27] The station continued to air this format into the early 1990s.[28][29][30]
In 1993, the station adopted an
oldies format, and was branded "Pure Gold 96".[31][32][33] WKKD-FM was again part of a simulcast with WKKD AM 1580.[31][32] In 1998 the station changed its branding to "Kool 95.9," while continuing to air an oldies format.[34][35]
In 2000, the Salter family sold WKKD AM and FM, as well as
WRWC in
Rockford, Illinois to RadioWorks for $6.5 million, plus $1.5 million in consulting and non-compete agreements.[36][37]
The River
In 2001 WKKD-FM and AM were sold to
NextMedia Group for $3.4 million.[35][38] On January 25, 2001 the station became "95.9 The River", airing a
classic hits format with the slogan "Rock 'N Roll Favorites for the 'Burbs".[39][40][41] The station's call sign was changed to WERV-FM shortly thereafter.[3] The classic hits format on WERV-FM leaned toward
classic rock: its
playlist stressed the rock hits of the 1980s, 1990s and early 2000s such as
Van Halen,
U2 and
Bon Jovi, but did not play pop and dance artists such as
Michael Jackson,
Madonna or
Whitney Houston, heard on most classic hits stations.
On July 15, 2006, the station debuted an HD-2 station branded "The Rapids!", airing a
hard rock gold format.[42]
NextMedia sold WERV-FM and their 32 other radio stations to Digity, LLC at a price of $84,975,200; the transaction was consummated on February 10, 2014.[43] Effective February 25, 2016, Digity and its 124 radio stations were acquired by
Alpha Media for $264 million.[44][45]
Personalities heard on The River include Scott Mackay, Nick Jakusz,
Mitch Michaels, Leslie Harris and Scott Childers.[46][47]