Velickovic maintained a column on
B92.net from 2005-2007[8] and was the culture editor in Serbian newsmagazine Evropa until its folding in February 2008. He has written about London culture and lifestyle on his blog City of Doom[9] and has published essays[10] and magazine articles[11][12] on pop culture across various European media.
His first novel Gužva ('Crowd'),[13] published in Serbian by Alexandria Press in 2003, contained a book-soundtrack CD featuring emerging electronic music artists from the Balkans.
Velickovic is also a
interdisciplinary artist, interacting his writings with other media such as music,[14] video[15][16] and photography. From 2003 to 2006, he was the author of "If I were" column in Belgrade's 'Prestup' magazine, where he dealt with political provocation, enacting different social roles – the prime minister's chauffeur, a beggar, a TV news presenter, or a drag queen on the trail of a mass grave. His second novel 'Vrt Uživanja' [Garden of Pleasure][17] was staged as a multimedia act at international festivals in Belgrade[18] and Zagreb.
In 2011, Velickovic founded Bturn, online culture magazine for the Balkans[19] where he worked as Editor-in-Chief until its folding in 2014.
Velickovic has been the Head of Digital Media & Communications at Hominid Studio[20]advertising agency since 2013.
In 2019, he was the
Creative Director[21] for the award-winning[22][23] advertising campaign "I am a donor, too. Because I support Serbia"[24] by
Hemofarm Foundation, which won two silver awards for Socially Responsible Campaign – Profit Sector, and Corporate and Internal PR, which are presented by UEPS – Serbian Association of Market Communications,[25] as well as the Kaktus Award in the category ‘Socially responsible integrated campaign’ at the festival of integrated communications – KAKTUS 2019.[26]
Velickovic performs live as a "trance blues"[27] musician under the stage name Frank Magnolia,[28][29] with a debut album "Almost There" released in 2019[30][31] and a follow-up "Night Rider" in 2021.[32][33] He has performed at various clubs and venues in Switzerland, Italy, Austria, Germany, Serbia, Croatia, Montenegro, and Slovenia. In 2018, he was the winner of Belgrade's "CantOut" singer-songwriter festival,[34] with
Petar Janjatovic as head of the jury.
^Serbia, RTS, Radio televizija Srbije, Radio Television of.
"Noćni program - Putovanje do ugla". www.rts.rs. Retrieved 2022-11-06.{{
cite web}}: CS1 maint: multiple names: authors list (
link)