Vivian Tu is an American businesswoman and author. She is the founder and CEO of Your Rich BFF, a multi-media company that provides financial education.[1]
In 2016, Tu started her career as a trader at
J.P. Morgan.[4] Tu traded stocks in the industrial, materials, and energy sectors.[3] After leaving J.P. Morgan, she transitioned into a digital media sales role at
BuzzFeed.[5] Tu started making financial education videos on
TikTok in 2021. She often covers topics such as saving, investing,[6] and traveling on a budget.[7][8] Tu is represented by
William Morris Endeavor since 2022.[9]
In 2023, Tu launched her podcast Networth & Chill,[10][non-primary source needed] which was nominated for Best Business + Finance podcast at the 2024 iHeart Podcast Awards at
SXSW. [11] On December 26, 2023, Tu released her first book Rich AF: The Winning Money Mindset that Will Change Your Life.[12] It became a
New York Times bestseller under both the Business and the Advice, How To & Miscellaneous categories.[13][14]
Awards & recognition
Since 2021, Tu has been named to the
Forbes 30 under 30 and Forbes Top Creators lists.[15] She has also been nominated for a Webby award,[16] and multiple Shorty Awards, including a finalist nomination for Branded Series.[17] In 2023, Tu was a
Meta Visionary Voices[18] award winner. In 2024, Tu won Best Personal Finance Influencer presented by
Bankrate.[19] That same year, she also won a Visionary Voices award from
TikTok,[20] highlighting prominent and impactful AAPI content creators on the platform.[21]
Her podcast has been nominated for the
iHeartRadio Podcast Awards.[22]
Partnerships
Since 2023, Tu has been a title partner of
SoFi bank and helped the launch the Face of Finance campaign, correcting AI gender bias.[23][non-primary source needed]