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Persuasive speech is a type of speech used to influence someone to accept a point of view through logical reasoning and explanation. [1] It is one of the three most daily used speeches (the other two types being informative and special occasion speeches). [2] Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners. [3] Their goal is to convince or persuade people to believe in a certain point of view. [3] Advertisement is one of the examples of persuasive speech. [4] The sellers have a goal to convince buyers to buys their product. [4] Persuasive speech is also used in debates and legal proceedings. [5]
Persuasive speech can be considered unethical if a speech does not satisfy ethical considerations. [6]The purpose of the speech cannot be for "personal gain at the expense of others or personal gain without the knowledge of the audience". [5]
TARES test is a test proposed by Sherry Baker and David Martinson to define ethical persuasion. [7] According to this test, a persuasive speech must have all the following components to be considered ethical. [7]
To determine how ethical a pitch is, Fitzpatrick & Gauthier came up with three questions that must be honestly answered. [7]
The three techniques of persuasive speech are described below.
The credibility of a speaker is known as Ethos. The speakers who are credible have better chances at persuading the listeners. [8] Speakers can develop these credibility by appearing trustworthy, and dynamic, using correct language and grammar, or by listing their personal experience. [9]
The ability of a speaker to arise emotions among the listeners using ideas is known as Pathos. [8] Speakers can appeal to pathos by narrating a story from their personal experience, using figures of speech such as metaphor or personification, or using vocal voice varieties. [9]
The ability of a speaker to provide a logical explanation for every argument is known as logos. [8] Speakers can appeal to logos by supporting their argument with suitable arguments, presenting facts and data to support their information, or by establishing a conclusion using all the information used in the speech. [9]
A persuasive speech should consist of balanced portions of the Ethos, Pathos. Aristotle believed that a speech consisting all the three techniques is the most effective persuasive presentation. However, the speaker should also consider the audience and the occasion before determining the mix. [10]