Industry | Public relations |
---|---|
Founded | 1972Washington, D.C., USA | in
Founders |
Bill Novelli Jack Porter Mike Carberry Robert T. Druckenmiller [1] |
Headquarters | New York, New York , USA
[2] |
Number of locations | 35 (2017) |
Area served | Worldwide |
Key people | Brad MacAfee (CEO) |
Number of employees | 720 (2017) |
Parent | Omnicom Group |
Subsidiaries | Cone Communications Voce Communications [3] |
Website |
www |
Porter Novelli is a public relations agency that serves clients across the consumer brand, health and wellness, food and nutrition and technology industries. [4] The company has 35 owned offices worldwide [3] and clients in 60 countries. [5] Porter Novelli is part of Omnicom Group, a global marketing and corporate communications holding company. [3]
Bill Novelli, Jack Porter, Mike Carberry, and Robert T. Druckenmiller founded the agency in 1972. Druckenmiller, Novelli, and Porter had met while working for the Peace Corps, and shared an ambition to "do well by doing good." [1] [5] The company's first major client was the National Heart, Lung, and Blood Institute of the National Institutes of Health, for which the agency helped create the National High Blood Pressure Education Program. [6] [7] In 1981, an advertising agency in Chicago called Needham Harper Steers acquired Porter Novelli, turning the agency into Needham Porter Novelli and enabling it to expand to additional cities. Needham merged with Omnicom in 1988, allowing Porter Novelli to expand internationally. The firm established Porter Novelli International in 1996, partnering with UK firm Countrywide Communications Group, a fellow Omnicom agency. [1] [8]
In 2008, Porter Novelli created Jack & Bill, a pop-up agency offering pro bono services to five clients. [9] The agency acquired Voce Communications, a technology PR and social media firm, in 2011. [10] Porter Novelli veteran Brad MacAfee was appointed global CEO of the agency in February 2015. [11] In 2017, Omnicom shifted Cone Communications under Porter Novelli, although Cone retains its separate brand. [12]
Porter Novelli’s clients include the Almond Board of California, [13] T-Mobile, [14] Johnson & Johnson, [15] and Citrix. [16] The agency has received attention for campaigns including Florida's anti-tobacco "Truth" campaign, [17] an HIV prevention campaign for the Centers for Disease Control, [18] the current USDA MyPyramid food guidance system, [19] and the M&M’s Global Color Vote. [20] In 2015, Porter Novelli helped facilitate the Ice Bucket Challenge with the ALS Association, and guided the campaign to touch the largest national and international media markets. [21]
Porter Novelli was named a PRWeek Best Place to Work in 2014 [22] and 2016, [23] and a PR News Top Place to Work in 2015 [24] and 2016. [25] In 2016, the Public Relations and Communications Association named the agency its International Consultancy of the Year, [26] and in 2017, the Holmes Report named it the best large PR agency to work for in North America. [27]
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