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Persuasion is an attempt to change the beliefs, attitudes, or behaviors of people through the use of reason, argument, or emotional appeal. It is presenting information, arguments, or appeals in a manner that convinces others to accept one's point of view, take a certain action, or to change the set of beliefs or behaviors previously held. Persuasion can take place within many forms, such as advertising, politics, sales, negotiation, and informal conversations, but it is heavily dependent on the understanding of human psychology and effective communication techniques, along with the motivations and interests of the audience.
Persuasion is a process in which one person or entity tries to influence another person or group of people to change their beliefs or behaviors. It is distinct from coercion, in that the people receiving the message have a choice about whether to act on it. [1]
Basically, persuasion is communication designed to alter, confirm, or modify people's perceptions, feelings, beliefs, intentions, or actions. The important part about persuasive communication is the ability to influence others about what you want them to do or believe.
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