The Eras Tour is the ongoing sixth
concert tour by the American singer-songwriter
Taylor Swift. Consisting of 152 shows across five continents, the tour commenced on March 17, 2023, in
Glendale, Arizona, United States, and is set to conclude on December 8, 2024, in
Vancouver, Canada. It became the first tour in history to surpass $1 billion in revenue—the
highest-grossing tour of all time, and has had a
global cultural impact.
Swift announced the Eras Tour in November 2022, following the release of her tenth studio album Midnights (2022), as her second all-
stadium tour after the 2018
Reputation Stadium Tour. Spanning over 3.5 hours, the
set list of the Eras Tour consists of over 40 songs grouped into 10 distinct
acts that portray
all of Swift's studio albums conceptually; the show was revamped in May 2024 to incorporate her then-new eleventh studio album, The Tortured Poets Department (2024).
The tour received praise from critics, emphasizing its concept, production, aesthetics and immersive ambience, as well as Swift's musicianship, vocals, stage presence, and versatility. It recorded unprecedented public demand, ticket sales, venue attendance, and technical obstacles, resulting in introduction of anti-
scalping laws and price regulation policies.
Ticketmaster, one of the tour's official ticketing partners, was
politically scrutinized for its ineffective sales of the tour's tickets and an alleged
monopoly in the concert industry. The tour also bolstered economies, businesses, and tourism worldwide; dominated
social media and
news cycles; and garnered tributes and accolades from various governments and organizations.
Popular demand led Swift to add eight shows at some US cities on November 4,[11] and 17 more the following week, making the Eras Tour the most extensive US tour of Swift's career (52 shows), surpassing the Reputation Stadium Tour (38).[12]Billboard described the tour's announcement as "the most chaos-inducing tour announcement of the decade."[13] Among the tour's prospective partners were the now-bankrupt
cryptocurrency exchange company
FTX; a US$100 million sponsorship deal with Swift was in talks but did not materialize.[14][15] On January 31, tour merchandise inspired by all of Swift's ten album "eras" were made available for purchase on her website.[16][17] On August 3, 2023, Swift announced a second US leg, featuring three more cities in October and November 2024, with Abrams as the opener.[18]
On June 2, 2023, Swift announced the Latin American shows of the Eras Tour, with
Sabrina Carpenter as opening act.[19] A third show in
Buenos Aires was announced on June 6, hours after the public sale commenced, due to high demand.[20] Argentine singer
Louta was announced as an additional opening act.[21] Additional shows in
Mexico City,
Rio de Janeiro, and
São Paulo were announced on June 12.[22] Shows in Asia, Australia, and Europe were announced on June 20.[23]
From June to November 2023, new shows were added to the tour. In the Asia-Pacific, the total number of Singapore shows were increased to six,[24] and two extra shows were announced in Australia.[25] In Europe, eight shows were added initially,[26] followed by fourteen more,[27] then two in London;[28]Paramore was announced as the leg's opening act.[27] Nine shows were also announced in Canada (
Toronto and
Vancouver), with Abrams as the opening act.[29][30] In February 2024, a second show was added in
Madrid after the venue's football club,
Real Madrid, asked
La Liga to reschedule their match to cover the "extraordinary demand".[31]
Several politicians and government officials demanded the tour be brought to their country or city.[32] Places such as Canada and Chile were expected to be part of the tour but were absent in Swift's announcement on June 20, drawing dismay and demands from fans and officials.[33][34] Across
Southeast Asia, fans decried the lack of shows in countries like the Philippines, Malaysia, Thailand and Hong Kong and demanded the tour be brought to there. In particular, her return to the Philippines had been highly anticipated.[35] Some journalists and fans opined that unlike venues in Japan and Singapore—the only Asian countries that are a part of the Eras Tour—those in Hong Kong, the Philippines and Thailand might not have the proper infrastructure that is required to host the tour.[36] In addition,
Hong Kong and mainland China
reopened to foreigners much later than most other places following the
COVID-19 pandemic lockdowns, which may have affected touring plans, as per South China Morning Post.[37] In Malaysia, legal
opposition to LGBT rights and the ban on pop concerts during
Ramadan were cited as potential reasons.[38][39][40]
In March 2024, Singapore prime minister
Lee Hsien Loong confirmed in a press conference that the Singapore government had given Swift "certain incentives" to tour exclusively in Singapore instead of other southeast Asian nations.[41] Lee said "It has turned out to be a very successful arrangement. I don't see that as being unfriendly" when defending the exclusivity deal.[42]
Ticket sales
Ticket sales for the Eras Tour were handled by various
ticketing agencies around the world, such as
Ticketmaster, over several dates. Met with unprecedented, record-setting demand, tickets at every venue sold out in hours.[43][44] Sales faced technical malfunctions in many countries; bulk purchases of tickets by
scalpers and
bots were reported at numerous venues, resulting in tickets being listed on
resale platforms for exorbitant prices.[45][46]StubHub noted that the Eras Tour ticket sales were "tracking to be the best-selling of any artist [they've] seen".[47]
The first US leg was set to go on sale to the general public on November 18, 2022. Due to Swift's multi-year partnership with
Capital One, cardholders had
presale access, which was set to begin on November 15.[48] Fans registered for the Ticketmaster Verified Fan program from November 1 through 9 to receive a presale code that granted exclusive access to the TaylorSwiftTix Presale on November 15; those who purchased merchandise from Swift's website received "boosts", and previous
Lover Fest ticket holders also received preferred access to the presale if they registered using the same Ticketmaster account.[49][50] Swift confirmed ticket prices in advance, abandoning the "platinum ticket" model; they ranged from US$49 to $449, while VIP packages ranged from $199 to $899.[5] According to Ticketmaster, the TaylorSwiftTix Presale provided "the best opportunity to get more tickets into the hands of fans who want to attend the show" by evading bots and scalpers.[51] It also noted that if demand from the program "exceeds supply", it is possible that "verified fans may be selected at random to participate in the presale."[52] It later reported that it received a record 3.5 million verified fan registrations for the Eras Tour.[53] Ahead of the second leg's presale on August 11, Ticketmaster estimated that 14 million users were vying for roughly 625,000 tickets.[54]
Ticketmaster handled the Canadian sales as well, using the Verified Fan program.[55] Members of the
Royal Bank of Canada's Avion Rewards program received exclusive access to a separate presale.[56] An estimated 31 million people registered for the Toronto Verified Fan presale, equal to over 77 percent of Canada's population.[57]
Latin America
Latin American tickets went on sale in early June 2023.[19] Presale access was granted to
Banco Patagonia clients in Argentina on June 5;[58] around one million customers were reported to have queued for the 24,000 available presale tickets for the
Buenos Aires shows,[59] and over three million during the general sale.[60][61] DF Entertainment served as Swift's tour promotion partner in Argentina; CEO Diego Finkelstein called the demand "unprecedented",[62] based on which Perfil opined that Swift could fill the stadium 36 times if she wanted to.[63] On the day of the show, more than 1 million users tried to get last-minute seats.[64]
In Mexico, ticket presale was handled by Ticketmaster's Verified Fan program; registrations ran from June 2 through June 7, followed by a general public on-sale.[65] In Brazil, previous
Lover Fest ticket holders and C6 Bank
Mastercard holders gained access to presales on June 6 and 10, respectively. Instantly after the announcement of the shows on June 2, people camped outside
Allianz Parque to purchase physical tickets to the
São Paulo shows that would not go on sale to the general public until June 12.[66][67] The Mastercard presale tickets sold out in 30 minutes, with over one million customers queueing.[68] On June 12, over two million users queued for the general sale online.[69]
Asia-Pacific
Tickets in Japan were sold by
Lawson under their
Loppi ticket system. Unlike other countries, all Japanese tickets were only sold as lottery tickets. The pre-sale for
American Express card holders began from June 23 to 26, 2023, and pre-sale for Lawson began from June 27 to July 10.[70] Due to the high demand, Lawson announced the second lottery pre-sale, which began from July 28 to August 3.[71] The additional general sale took place on August 22, 2023, and immediately sold out.[72]
In Australia, tickets were only available via
Ticketek.[73]Guardian Australia reported that the Australian leg was met with unprecedented demand as well.[74] Within 12 hours, over one million people signed up for presale codes.[75] American Express cardholders purchased VIP packages from June 26 to 28; the website crashed within half an hour, and all packages sold out on June 26.[76] Following the scalping highlighted by Australian consumer organization
Choice, the
Victoria State Government declared the Eras Tour in Melbourne a "major event", a legal provision penalizing scalping and misleading advertisement in
Victoria. Because reselling a ticket for more than 10% above the original price had already been illegal in
New South Wales,
the government investigated the ticket resale platform
Viagogo after the scalping reports. On June 28, those registered with
Frontier Touring Company gained access to a presale for which over four million users queued, setting a national record; tickets sold out within three hours. Ticketek stated it neutralized over 500 million bot purchase attempts during the presale. The public on-sale began on June 30, with tickets selling out that day.[74][77][78] A second sale on November 10 sold out within two hours for Sydney and under one hour for Melbourne.[79] A third sale for a limited number of tickets, including restricted view seats, occurred on February 13, 2024.[80]
For the Singaporean shows,
United Overseas Bank (UOB) cardholders in Singapore, Malaysia, Thailand, Indonesia and Vietnam had presale access on July 5, 2023, with over one million users in the virtual queue. The Straits Times reported that Swift's fans in Singapore and other eligible
Southeast Asian countries began "scrambling" to sign up for UOB cards.[81][82] Around 22 million users registered for access to the 330,000 available tickets during the July 7 general sale, which happened both virtually and via
Singapore Post offices; tickets sold out immediately despite website crashes.[44][46][83] Klook, an official experience partner for the Singapore leg, sold travel packages along with tickets, which were purchased by dozens of Filipino fans and instantly sold out.[84]Marina Bay Sands sold tickets coupled with hotel stays and other experiences.[85]
Europe
The
Lisbon shows went on sale on July 12 and 27, 2023, via
See Tickets, with transferrable access codes mailed to registered users, who were limited to four tickets per code.[86][87] Standard tickets for both shows sold out within 2.5 hours.[88] Following popular demand for an additional show in
Madrid, Spain,
La Liga approved football club
Real Madrid's request to move their match from May 26 to May 25, 2024, to make way for a second Eras Tour show at the
Santiago Bernabéu Stadium on May 29.[89][90]
Three million people queued for tickets in Germany,[91] and 600,000 registered for the
Warsaw shows.[92] All 170,000 tickets for the three
Vienna shows sold out within the first few hours, marking the largest and fastest ticket sale ever in Austria.[93] All 95,000
Zürich tickets sold out within 30 minutes.[43]
In France,
TF1 reported the highest demand ever for a presale. Angelo Gopee, head of Live Nation France, stated, "the demand is such that many have found themselves in a virtual queue just to subscribe to the mailing list which, potentially, will open access to the ticket office. From memory, we had never seen that in France".[94] The Paris presale opened on June 11, 2023, to over one million queued users. Ticketmaster suspended both Paris and
Lyon presales within an hour after reports of
login glitches;[95] they were rescheduled to July 17 to 21.[96] Over 250,000 tickets were sold for the six French dates, with AEG France executive Arnaud Meersseman estimating Swift could have done twelve shows due to the overwhelming demand.[97] According to
RMC, the capacity for the four shows at
Paris La Défense Arena was also increased from 41,500 to 45,000; meaning Swift will perform for 180,000 attendees in Paris alone.[98]
Ticketmaster and
AXS handled the United Kingdom sale.[99] Those who had previously pre-ordered Midnights were able to access presales from July 10 to 12.[45] London's
Wembley Stadium officials described the demand for tickets as "unprecedented" and noted that waiting times were "longer than usual".[100]Cardiff's
Principality Stadium tickets were pre-sold on July 14. In addition to website malfunctions, Forbes reported widespread scalping of the tour's UK tickets, with immediate re-listing on sites like StubHub and Viagogo for extortionate prices.[101][45] Viagogo responded that the demand of the tour's European leg is something the company had not seen "since the Beatles".[102] The UK general sale took place from July 17 to 19.[103] In Scotland, the
City of Edinburgh Council granted organizers permission to increase
Murrayfield Stadium's capacity from 67,130 to 72,990 for Swift's three shows.[104] In Ireland, around 500,000 people registered for the
Dublin shows.[105] On account of the website crashes during the UK sale, Ticketmaster announced staggered on-sale times for Dublin on July 20, 2023; tickets sold out in minutes. The Irish Times highlighted that, unlike the UK, "the practice of reselling tickets above face value has been illegal in Ireland since 2021", so no scalping was reported.[106]
Production
The Eras Tour was produced by Swift's in-house tour production company, Taylor Swift Touring.[107] The company hired around 90 trucks to haul staging, costumes and other equipment for the shows.[108] Canadian production designer
Ethan Tobman served as
creative director of the tour.[109]The Wall Street Journal reported, the tour is one of the most expensive and "technically ambitious" productions of the 21st century.[110]Interior design magazine Architectural Digest named the tour Swift's "most ambitious"
set design and praised its
worldbuilding.[111]
Stage and lighting
The production consists of smoke machines, light beams,
confetti shooters, coordinated serial lights,
pyrotechnics, and hydraulic platforms.[112][113][114] The middle stage has mobile blocks that form different shapes of elevated platform throughout the show.[115]
The Eras Tour staging is expansive, made of digital displays. It consists of three separate stages connected by a broad ramp:[116] a main stage with a giant, curved
widescreen;[117][118] a
rhombic middle stage;[115] and a rectangular stage that along with the ramp forms a T-shape at the middle of the floor.[119] The stages feature various visuals and effects throughout the show.[120] The tour's concept centers on worldbuilding, featuring a diverse set of props and performing styles to convey the varying moods and aesthetics of Swift's albums.[121][119]
Designed as a tribute to
Swift's discography across her 17-year career, the Eras Tour covers all styles of music from her 10 studio albums, ranging from
country and
pop to
folk and
alternative rock genres.[123] Some media outlets dubbed the Eras Tour the "
greatest hits" tour of an artist still in her commercial prime.[124][121] The
set list placed a somewhat greater focus on albums Swift had not previously toured, including first-ever live performances of several tracks.[125] The concert ensemble included 15
backup dancers,[126] choreographed by
Mandy Moore,[127] and a live band of six instrumentalists and four female
backing vocalists.[128] Moore was recommended by Swift's friend, American actress
Emma Stone, who had worked with Moore on the musical film La La Land (2016).[129] To prepare for the tour physically, Swift trained using a custom workout routine designed by personal trainer
Kirk Myers;[130] Swift sang the entire set list daily while running on a treadmill, trained in dance for three months leading up to the first show, and forwent the consumption of alcohol.[131]
Swift's wardrobe at the Eras Tour was a subject of widespread media coverage.[134] Her costumes and those of her accompanying dancers, as well as her microphones and guitars, paid homage to her 10 albums.[133][135] They were inspired by previous performances, music videos, and public appearances,[136][137] intended to align with the overarching themes and
palette of the era Swift referenced in an act, showcasing the various sonic and visual aesthetics she had adopted in her career.[133][137] However,
crystals were a unifying fashion choice; costumes of every act were adorned with them.[138]
Attire and accessories were mostly custom-made by fashion houses Swift had worked with before, such as
Atelier Versace,
Roberto Cavalli,
Etro, Nicole + Felicia Couture,
Zuhair Murad,
Elie Saab, Ashish,
Alberta Ferretti, Jessica Jones, and
Oscar de la Renta.[132][133][139] Swift wore variations of some costumes at different shows, usually paired with
Christian Louboutin shoes.[139] Swift's black
fedora from "
22" was designed by
Gladys Tamez.[140] Fausto Puglisi, a designer for Roberto Cavalli, stated that he took an "artisanal approach to craftsmanship" while customizing the outfits, claiming "everything must be eye-catching" when designing for concerts.[133] He incorporated
Swarovski crystals in the costumes Swift wore during the Fearless, 1989, and Reputation acts, which required over 170 hours of meticulous "hand-craftsmanship by skilled artisans" to make.[141] The
sequinedtulle ball gown that Murad designed for the Speak Now act required "over 350 hours of
atelier handwork". Ferretti used
chiffon and micro-beading for the Folklore era dresses, while the Midnights Oscar de la Renta fringed bodysuit was hand-adorned with more than 5,300 beads and crystals.[138]
StyleCaster regarded the Eras Tour wardrobe as Swift's best fashion collection for a tour.[142]The New York Times' chief fashion critic
Vanessa Friedman considered the Eras Tour a
fashion show beyond merely live music and praised Swift's "fabulous" but purposeful wardrobe choices for setting the bar high for future concerts by other artists.[134]
Concert synopsis
Swift performing with her band during the first two acts: Lover (top) and Fearless (bottom)
An Eras Tour show is over three hours and 15 minutes long,[143] by far the longest of Swift's career.[136] It consists of between 44 and 46 songs, grouped into 10 acts,[114][121] representing each "
musical era" of
her discography.[144] Each act is characterized by a specific
color scheme, while transitions between acts are facilitated by on-screen interlude visuals and marked by costume changes with negligible
intermissions.[119][145] Swift addresses the crowd throughout the show.[136]
March 2023 to March 2024
The show commences with the Lover act. A clock on-screen counts down to show time as
Dusty Springfield's "
You Don't Own Me" (1964) plays.[143] Surrounded by pastel-colored, fan-like tapestry,[146] Swift emerges from the platform at mid-stage in a bodysuit and boots.[147][121] She opens the show with the chorus of "
Miss Americana & the Heartbreak Prince" leading into "
Cruel Summer".[148] Accompanied by dancers, Swift performs "
The Man" and "
You Need to Calm Down" in a sequined
blazer, through a set emulating office
cubicles. She then delivers the welcome note with the dollhouse from the "
Lover" music video on-screen, depicting her various
album eras.[146] She plays an acoustic version of "Lover" on the guitar,[149][150] followed by a stripped-down rendition of "
The Archer" alone on the ramp.[121] The second act, Fearless, begins with the screen showing gold
electric sparks raining down. Swift reappears in a metallic fringed dress and country boots characteristic of her early style.[147] She performs "
Fearless" on the main stage, "
You Belong with Me" at mid-stage, and "
Love Story" on the T-stage, all alongside her band.[115]
The third act, Evermore, adopts a forest aesthetic.[123] Swift begins singing "
'Tis the Damn Season" in a long gown,[147] followed by a dark theme that leads to "
Willow" in a "witchy"
séance;[143] she wears a dark green cape and performs with dancers holding luminescent orange orbs.[136][147] She continues with "
Marjorie",[115] then "
Champagne Problems" on a moss-covered piano beneath an oak tree,[123][146] concluding the act with Swift introducing her pianist Karina DePiano followed by "Tolerate It" at a dinner table reminiscent of Citizen Kane (1941).[151] Snakes visuals and dimming lights start the Reputation act.[146][136] Swift reemerges in a black-red asymmetrical
catsuit with snake motifs,[152] with female dancers wearing black-dark red gothic
leotards. She delivers a high-energy performance of "
...Ready for It?", "
Delicate",[115][119] and "
Don't Blame Me" features light beams and Swift on an elevated platform.[153] She transitions to "
Look What You Made Me Do", which features on-screen visuals of Swift from all of her eras trapped in glass boxes and dancers dressed in some of Swift's older looks.[136][123] The act concludes with a snake slithering away on-screen.[120]
The fifth act, Speak Now, begins with an abstract
mosaic of purple lights on the stage.[145] Swift, in a
ball gown, walks in from the screen and performs "
Enchanted"; since July 7, 2023, she also performed "
Long Live" with her band.[115] The color scheme changes to match the next act, Red; a dancer opens a box that plays snippets of "
Red", "
Everything Has Changed" or "
Holy Ground", and "
State of Grace".[143] Red balloons emerge, and Swift performs "
22" wearing a version of the white T-shirt and black hat from the song's music video.[114] Near the end of the song, she greets a fan pre-selected from the audience, giving them the hat.[154] Swift sings "
We Are Never Ever Getting Back Together" and "
I Knew You Were Trouble" with male dancers next, dressed in a red-black romper.[137] She dons a red-black ombre coat next, and performs "
All Too Well (10 Minute Version)" on a guitar, backed by the band.[114][137] The act concludes with artificial snow falling.[115]
1989, the eighth act, commences with the screen showing a
neon-lit city
skyline.[120] Swift, wearing a
crop top and skirt, sings "
Style" with dancers dressed in black-and-white outfits.[121] Moving to mid-stage, female dancers ride neon bicycles for "
Blank Space" and use blue
golf clubs to smash an animated
Shelby Cobra car.[115][146] She follows with "
Shake It Off", performed as a robust dance party; "
Wildest Dreams", backed with clips of a couple in bed; and "
Bad Blood", with female dancers and accentuated by intense pyrotechnics.[147] It is followed by the acoustic set, where Swift performs two surprise songs on guitar and piano.[157] In an
optical illusion, a body of water develops around the piano and envelops the stage; Swift then dives into the stage and appears to swim underwater, along the ramp and toward the main stage.[158]
The final act, Midnights, begins with a wave from the illusion crashing against the screen; Swift wakes up from a bed and climbs a ladder into a cloud. The lower screen splits, and dancers carry out clouds as Swift reemerges in a purple
faux fur coat, a glittery oversized shirt and dark blue boots to sing "
Lavender Haze".[147] She removes the coat and performs "
Anti-Hero" alongside a video of herself as a creature terrorizing a city.[115] Dancers perform with umbrellas as Swift sings "
Midnight Rain" and undergoes an onstage costume change,[147] reappearing in a rhinestone-adorned
midnight blue bodysuit.[119] She then performs a "chair dance" choreographed for "
Vigilante Shit",[115] influenced by "sultry"
burlesque[155] and the 1975 musical Chicago.[143] Swift follows with "
Bejeweled", featuring moves inspired by the song's viral
TikTok dance,[159] and "
Mastermind" with the entire dance crew wearing black robes.[123] "
Karma" is performed last, with Swift and dancers in tinsel-fringed jackets, closing the show with fireworks, colorful visuals, and confetti.[155][147]
May 2024 onwards
Starting from May 2024, Swift revamped the set list to include a new act with songs from her eleventh studio album, The Tortured Poets Department, released on April 19, 2024. "The Archer", "Long Live", "The 1", "The Last Great American Dynasty", "'Tis the Damn Season", and "Tolerate It" were removed from their respective acts to accommodate the album.[160] The Speak Now and Red acts were brought forward as the fourth and third acts, with the Folklore and Evermore acts, which are considered as "sister albums", merged into one. The Tortured Poets Department act was placed after the 1989 act, preceding the acoustic set.[161]
The Tortured Poets Department act features predominantly black-and-white graphics.[161] It begins with the screen showing pieces of furniture floating from the sky alongside paper pieces, which then transforms into a deserted road and the furniture pieces crash onto the floor.[161] Swift appears onstage in a white corset dress and sings "
But Daddy I Love Him" and excerpts from "
So High School" during the outro.[161][162] She performs "
Who's Afraid of Little Old Me?" and "
Down Bad" on a moving glass-plated block, as the screen shows images of a UFO attempting to abduct Swift.[163] For the performance of "
Fortnight", the stage features a "TTPD"-emblazoned bed and dancers dressed as nurses. Swift sings the song as she sits on a typewriter, across from a dancer.[161] She proceeds with "
The Smallest Man Who Ever Lived", for which she puts on a marching band jacket as dancers follow her with drums.[161] The act ends with a silent skit accompanied with jazz music, leading up to a performance of "
I Can Do It with a Broken Heart".[162][164]
Critical reception
It's easy to compare one of Swift's stadium shows to something you'd see on Broadway—never has that been more true than for The Eras Tour. The setlist is cut up into acts, grouped by eras for each of Swift's
ten studio albums. For each era/act, Swift went full-send into that album's look, feel, costume,
color blocking, and more.
— David Waiss Aramesh, "Taylor Swift's The Eras Tour Is a 3-Hour Career-Spanning Victory Lap", Rolling Stone[121]
The tour received "overwhelmingly positive" reviews from music and entertainment critics,[165][166] who praised both the high-end spectacle and "polished artistry" of the tour.[167]Billboard described the Eras Tour as "the must-see blockbuster of the year".[168]Neil McCormick of The Daily Telegraph, Keiran Southern of The Times, Adrian Horton of The Guardian, Kelsey Barnes of The Independent, Ilana Kaplan of i, and Erica Campbell of NME gave the Eras Tour total five-star ratings. McCormick called the show "one of the most ambitious, spectacular, and charming stadium pop shows ever seen", lauding Swift's musicianship, vocals, and energy.[169] Southern declared the Eras Tour "a pop genius at the top of her game".[170] Horton praised the "rapturous" music selection, concept, "extravagant" staging, and Swift's stamina and vocals.[119] Barnes noted the tour as "a career-defining spectacle" with acts marking the shifts in Swift's artistry,[123] while Kaplan commended the "unparalleled" showmanship, "spicier" choreography,
camp styles, and "seamless" transitions between acts.[171] Campbell praised the storytelling aspect of the show that ties all the 10 acts together, enhanced by staging, cinematic ambience and fashion.[172]Australian Financial Review's James Thomson opined, "Swift works the massive stage like a master, cycling through countless costume changes and several elaborate sets, all while belting out 44 songs over three-and-a-half hours."[173]
The show's performance styles, fashion and transitions were subjects of critical praise;[171][172] pictured is Swift's costume change from a glittery oversized shirt to a rhinestone-adorned bodysuit while singing "
Midnight Rain".
The versatility of the show's music, visuals, and performance art was often a point of praise in its reviews. Journalists Rebecca Lewis and Carson Mlnarik of Hello! and
MTV, respectively, commended Swift's stage presence and commitment to her artistry; Lewis described Swift's
alter egos during the tour as shifting from "country
ingénue to pop princess and folklore witch",[148] whereas Mlnarik affirmed that the on-screen visuals stayed true to every album's aesthetic.[174]The Week and Dallas Observer critics agreed, highlighting the "jaw-dropping" visuals and "bedazzled" fashion.[165][113]Billboard editor Jason Lipshutz underscored Swift's "powerhouse" vocals, engaging artistic personas, and skill set.[115]Jon Caramanica of The New York Times highlighted the tour's scale, ambition, and portrayal of all the musical pivots of Swift's career,[175] whereas The Atlantic's Spencer Kornhaber complimented the show's art direction, suspense, and the sequencing of the acts.[176] Mikael Wood of Los Angeles Times described the show as a "masterclass in pop ambition", showcasing Swift's range.[149] According to The New Yorker senior editor Tyler Foggatt, the Eras Tour is a product of Swift's
understanding of herself, building a tour "solely devoted to the idea of a trajectory—that of a career, of a musical identity, of a life—that can be traced cleanly from one era to the next."[177]
Critics also appreciated the tour's production value and artistic direction. Philip Cosores of Uproxx dubbed it the "most impressive stadium show ever conceived".[136]Spin critic Jonathan Cohen admired the rich stage design, usage of "state-of-the-art" technology, and immersive experience into Swift's "increasingly accomplished musical world-building".[116]Variety journalist Chris Willman felt that the "epic" show demonstrated that "the person who has come up with the single greatest body of pop songwriting in the 21st century is also its most popular performer".[118]Pollstar's Christina Fuoco and Andy Gensler praised the production as "stunning and tastefully rendered" and "live music at its highest spectacle".[10][112]Rolling Stone's Waiss David Aramesh opined that it is "a production spectacle of the highest echelon".[121] Melinda Sheckels of Consequence praised the tour's "nuanced and interpretive" approach in depicting Swift's albums and the "sheer magnitude, artistry, and technical prowess" of the production.[117]
The revamped tour, following the release of The Tortured Poets Department, continued to receive rave reviews. Annabel Nugent of The Independent and Fiona Sheperd of The Scotsman praised the tour's choreography, state-of-the-art production, song selection, and Swift's consistent energy.[178][179] McCormick declared, "there's no doubt that Taylor Swift is the best in the world right now."[180]
Commercial performance
Boxscore
The Eras Tour broke ticket sales records worldwide. In the first day of the US presale alone, the tour sold over 2.4 million tickets, the most sold by an artist in a single day,[181] surpassing
Robbie Williams, who had sold 1.6 million tickets for his
Close Encounters Tour in 2005.[182]Billboard reported on December 15 that the Eras Tour had already grossed an estimated US$554 million, and projected the US leg to finish with $591 million, surpassing the former all-time female record set by
Madonna's
Sticky & Sweet Tour ($407 million) in 2008–2009.[183][184] Following the tour's launch, Swift rose to number one on Pollstar's Artist Power Index chart.[185]MetLife Stadium named her their "#1 best-selling artist" of all time after the tour's third East Rutherford show, which was the 100th concert in the stadium's history.[186]
The Wall Street Journal reported that the Eras Tour "on track to become the biggest in concert history, with the potential to gross over $1 billion";[110] conservative Pollstar estimates projected a $1.4 billion gross.[187]Bloomberg News reported that the average gross per show on the US leg is $13 million.[188]Variety claimed the tour had grossed $2 billion as of October 2023.[189] According to Forbes, the Eras Tour has grossed $780 million from 56 shows as of August 2023, making it the
highest-grossing tour by a woman in history based on its first North American leg alone, surpassing
Beyoncé's
Renaissance World Tour, and the
second highest-grossing tour of all time, behind
Elton John's
Farewell Yellow Brick Road.[190] In November 2023,
Billboard estimated a gross of over $900 million from the tour thus far and that the total could nearly double after the 2024 shows.[191] Although Swift's team stated they do not intend to announce the boxscore,[192]Pollstar reported in December 2023 an estimated gross of $1,039,263,762 from 60 shows that year, making the Eras Tour the highest-grossing concert tour ever and the first to reach the $1 billion mark.[1] In June 2024, the
BBC estimated 11 million tickets sold across the entire tour.[193]
Venue records
List of miscellaneous records achieved by the Eras Tour at various venues
A special CD edition of Midnights, subtitled The Late Night Edition, was released during the Eras Tour. It was only purchasable in-person at merchandise stands at certain shows, beginning in
East Rutherford, New Jersey, on May 26, 2023. It exclusively contained the new bonus track "
You're Losing Me", which became a "ravenously anticipated" song; Variety reported that "fans were so eager to get their hands" on the CD, causing queues at the stadium the day before the merchandise store opened.[236][237][238]
On May 5, 2023, at the first
Nashville show of the tour, Swift announced her third
re-recorded album, Speak Now (Taylor's Version), and its release date as July 7.[239] She also premiered two
music videos, both of which she wrote and directed, during the tour. She premiered the videos for "Karma" featuring American rapper
Ice Spice and "
I Can See You" before the acoustic set at the first East Rutherford show and first Kansas City show, respectively.[240][241] On August 9, at the final
Los Angeles show, Swift announced 1989 (Taylor's Version) as her fourth re-recorded album, which was released on October 27, exactly nine years after the release of the original 1989 album.[234] On November 3,
Hits reported that a
live album of the tour has been in talks.[242]
On February 16, 2024, at the first
Melbourne show, Swift announced a second variant of The Tortured Poets Department, with a bonus track titled "The Bolter".[243] She announced another variant of the album, with the bonus track "The Albatross" on February 23, at the first
Sydney show.[244] The fourth and final variant of the album, containing the bonus track "The Black Dog", was announced on March 3, at the second
Singapore show of the tour.[245]
On October 13, 2023, Swift released the self-produced
concert film, Taylor Swift: The Eras Tour, directed by Sam Wrench, to theaters worldwide. It was produced from the footage recorded at the tour's Los Angeles shows.[246] The film, in an unprecedented move, had Swift partnering directly with the theaters to both
distribute and
exhibit the film instead of a
major film studio. It became
the highest-grossing concert film of all time.[247][248]
"Taylor Swift keeps building the legend of her Eras Tour, week after week, city by city, making every night so much longer, wilder, louder, more jubilant than it has to be. There's nothing in history to compare. This is her best tour ever, by an absurd margin. It's a journey through her past, starring all the different Taylors she's ever been, which means all the Taylors that you've ever been."
The Eras Tour had an impact on the
music industry,
entertainment and beyond. It was described as one of the most prominent cultural phenomena of the 21st century,[167][261][262] generating a level of attention similar to the 1960s'
Beatlemania.[263] The tour elevated the
economy of its stops by revitalizing local businesses and
tourism,[264][265][187] attracted large crowds of spectators outside stadiums,[266][267] dominated
news cycles and
social media,[268][269] inspired tributes from
governments and organizations.[270] Critics often described the Eras Tour as a monocultural event demonstrating
Swift's impact on popular culture.[262] The tour fueled an increase in public consumption of her discography as well.[271] Swift's
net worth, which was $740 million before the tour began, was updated to $1.1 billion after the first 57 shows of the tour; Swift became the first
billionaire in history with music as the main source of income.[272][273]
On November 15, the day of the first US presale, Ticketmaster's website
crashed following what
Variety called "historically unprecedented demand".[275]Live Nation, the parent company of Ticketmaster, said they prepared for 1.5 million verified fans, but 14 million turned up;[276] published a statement saying they had been "unprepared" to accommodate them;[8] and cancelled any further sales, citing inability to meet demand.[277] The fiasco was the subject of public criticism and political scrutiny. Customers and fans criticized Ticketmaster for its allegedly flawed systems and inefficient technical resolutions.[278][279] US lawmakers, including
attorneys general and members of
Congress, took notice of the issue,[280] which became the focus of multiple state, federal and congressional inquiries.[183][281]
On December 12, 2022, Ticketmaster began notifying select fans—"identified as [fans] who received a boost during the Verified Fan presale but did not purchase tickets"—of a second ticket-buying opportunity to purchase a maximum of two tickets per user through Ticketstoday.[282][283] Ticketmaster sold the first US leg's remaining 170,000 tickets over four weeks.[183]
Unrest was reported on June 11, 2023, outside the Brazilian venues' box offices, as scalpers attempted to
cut in line, including some armed scalpers who threatened violence, until the police intervened.[285] The agency responsible for the tour in Brazil,
T4F – Time For Fun (T4F), was reported over 100 times to authorities for their inaction.[286] On June 20,
federal lawmakers in Brazil filed the "Taylor Swift Law", which would penalize scalpers with up to four years in prison and a fine of up to 100 times the value of the ticket.[287]
On November 17, 2023, before the start of the first
Rio de Janeiro show, T4F reportedly prohibited concertgoers from bringing their own water bottles inside
the venue. It had reportedly been one of the hottest days in the city, with a
heat index of 59.3 °C (138.74 °F),[288] as part of
a heat wave in the country. Videos posted to social media by fans showed thousands of queued concertgoers waiting for hours in the sun before entry into the stadium;[289] Swift and her team arranged and distributed water bottles to the crowd.[290] However, it was reported after the show that a concert attendee, Ana Clara Benevides, died while being taken to a hospital after she fainted during the first few minutes of Swift's set.[288] Following the news, T4F attracted widespread criticism from fans and politicians.[289] Several fans claimed that stadium organizers "refused" to provide concertgoers water; a criminal investigation was opened to investigate the incident.[291][290] Benevides' cause of death was later forensically determined to be
cardiac arrest caused by
heat exhaustion.[292] Swift grieved Benevides' death on social media.[291] She postponed the show that had been scheduled for November 18 to November 20, citing "extreme temperatures".[293]
Swift donated to
food bank units at every stop of the Eras Tour, as reported by the respective organizations,[305][306] and exclusively employed various local businesses to fulfill her crew's daily requirements.[307] At the conclusion of the first US leg, Swift gave "unprecedented"
bonus payments totaling over $55 million to her entire touring crew,[308][309] including $100,000 to each of the 50 truck drivers involved in transporting the stage setup and production equipment.[310] She also reportedly purchased more than double the
carbon credits needed to offset
emissions generated by her travel throughout the tour.[311] In October 2023, Swift donated Eras Tour tickets to the Rare Impact Fund, a charity and mental health awareness initiative by American singer
Selena Gomez's cosmetic company,
Rare Beauty. The auctioned tickets sold for $15,000 and were the "biggest ticket item of the event".[312] On April 27, 2024, four Eras Tour tickets put up for auction in a gala benefiting the 15 and The Mahomies Foundation, a charity by the
National Football League player
Patrick Mahomes, raised $80,000.[313]
Set list
March 2023 to March 2024
This set list was taken from the show in Glendale on March 17, 2023. It does not represent all shows throughout the tour.[143][314]
"
The 1" replaced "Invisible String" starting from the Arlington shows,[315] except at the second Nashville show, where Swift performed "Invisible String" in honor of the bench at
Centennial Park dedicated to her.[316]
"
Nothing New" was added before "All Too Well (10 Minute Version)" at shows opened by
Phoebe Bridgers, who performed the song with Swift.[317][318]
Swift performed two tracks from her discography at each show as "surprise songs" in the ninth act—the first on acoustic guitar and the second on piano.[157][322]
February 17 – Melbourne: "Getaway Car" / "August" / "The Other Side of the Door" and "This Is Me Trying"
February 18 – Melbourne: "Come Back... Be Here" / "Daylight" and "Teardrops on My Guitar"
February 23 – Sydney: "How You Get The Girl" and "White Horse" / "Coney Island" (with
Sabrina Carpenter)
February 24 – Sydney: "Should've Said No" / "You're Not Sorry" and "New Year's Day" / "
Peace"
February 25 – Sydney: "Is It Over Now?" / "I Wish You Would" and "Haunted" / "Exile"
February 26 – Sydney: "Would've, Could've, Should've" / "Ivy" and "Forever & Always" / "Maroon"
March 2 – Singapore: "Mine" / "Starlight" and "I Don't Wanna Live Forever" / "Dress"
March 3 – Singapore: "
Long Story Short" / "The Story of Us" and "Clean" / "Evermore"
March 4 – Singapore: "Foolish One" / "Tell Me Why" and "This Love" / "Call It What You Want"
March 7 – Singapore: "Death By A Thousand Cuts" / "
Babe" and "Fifteen" / "You're on Your Own, Kid"
March 8 – Singapore: "Sparks Fly" / "Gold Rush" and "False God" / "'Slut!'"
March 9 – Singapore: "Tim McGraw" / "Cowboy like Me" and "Mirrorball" / "
Epiphany"
May 9 – Paris: "Paris" and "Loml"
May 10 – Paris: "Is It Over Now?" / "Out of the Woods" and "My Boy Only Breaks His Favorite Toys"
May 11 – Paris: "Hey Stephen" and "Maroon"
May 12 – Paris: "
The Alchemy" / "Treacherous" and "Begin Again" / "Paris"
May 17 – Stockholm: "I Think He Knows" / "Gorgeous" and "Peter"
May 18 – Stockholm: "
Guilty as Sin?" and "Say Don't Go" / "Welcome to New York" / "Clean"
May 19 – Stockholm: "Message in a Bottle" / "How You Get the Girl" / "New Romantics" and "How Did It End?"
May 24 – Lisbon: "Come Back... Be Here" / "
The Way I Loved You" / "The Other Side of the Door" and "Fresh Out the Slammer" / "High Infidelity"
May 25 – Lisbon: "The Tortured Poets Department" / "Now That We Don't Talk" and "You're on Your Own, Kid" / "Long Live"
May 29 – Madrid: "Sparks Fly" / "I Can Fix Him (No Really I Can)" and "I Look in People's Windows" / "Snow on the Beach"
May 30 – Madrid: "Our Song" / "Jump then Fall" and "King of My Heart"
June 2 – Lyon: "The Prophecy" / "Long Story Short" and "Fifteen" / "You're on Your Own, Kid"
June 3 – Lyon: "Glitch" / "Everything Has Changed" and "Chloe or Sam or Sophia or Marcus"
June 7 – Edinburgh: "Would've, Could've, Should've" / "I Know Places" and "'Tis the Damn Season" / "Daylight"
June 8 – Edinburgh: "The Bolter" / "Getaway Car" and "All of the Girls You Loved Before" / "
Crazier"
June 9 – Edinburgh: "It's Nice to Have a Friend" / "Dorothea" and "Haunted" / "Exile"
Notes
At the third Tampa show and the second Pittsburgh show, Swift reversed the order of the instruments she used to perform the surprise songs, playing the first on piano with
Aaron Dessner and the second on acoustic guitar.[157]
At the third Foxborough show, Swift performed both surprise songs on acoustic guitar due to technical difficulties with the piano caused by the previous night's rain.[323]
During the three East Rutherford shows, Swift brought out
Ice Spice to perform "Karma" with her.[324]
At the second Cincinnati show, Swift performed "
I Miss You, I'm Sorry" on acoustic guitar with
Gracie Abrams on piano between the first and second surprise songs.[325]
^The scheduled opening acts were Phoebe Bridgers and Gracie Abrams; however, due to delays caused by heavy
thunderstorms, both sets were cancelled.[328]
^The scheduled opening acts were Muna and Gracie Abrams; however, due to forecasts of heavy thunderstorms, Abrams' set was cancelled.[329]
^The show on November 12, 2023, in Buenos Aires was originally scheduled for November 10, but was postponed due to heavy thunderstorms.[330]
^TAYLOR SWIFT | THE ERAS TOUR 来日公演特設サイト (June 11, 2023).
"Taylor Swift | The Eras Tour 開催決定!" [Taylor Swift |The Eras Tour has been announced!] (in Japanese).
Archived from the original on January 19, 2024. Retrieved January 19, 2024.
^TAYLOR SWIFT | THE ERAS TOUR 来日公演特設サイト (July 28, 2023).
"Taylor Swift | The Eras Tour 7/28(金)10:00よりローソンチケット2次先行受付(抽選)スタート!!" [Taylor Swift | The Eras Tour Second Lawson ticket pre-order (lottery) starts from 10:00 on Friday, July 28th!] (in Japanese).
Archived from the original on January 19, 2024. Retrieved January 19, 2024.
^TAYLOR SWIFT | THE ERAS TOUR 来日公演特設サイト (August 21, 2023).
"Taylor Swift | The Eras Tour 8/22(火)19:00よりローソンチケット追加販売(先着)スタート!" [Taylor Swift | The Eras Tour Additional Lawson ticket sales (first come, first served) start from 19:00 on Tuesday, August 22!] (in Japanese).
Archived from the original on January 19, 2024. Retrieved January 19, 2024.
^
abcdYoung, Alex (March 27, 2023).
"Taylor Swift's "The Eras Tour" Is a Triumph of Spectacle and Stamina: Review". Consequence.
Archived from the original on March 29, 2023. Retrieved March 29, 2023. The motifs, arrangements, costumes, dance moves and visuals drawn from those works were sometimes presented literally and at other times more nuanced and interpretive."; "Regardless of whether you are a fan of Taylor Swift, it's impossible to deny the sheer magnitude, artistry, and technical prowess of this production.
^
abLewis, Rebecca (March 18, 2023).
"Taylor Swift's Eras tour: All you need to know". HELLO!.
Archived from the original on March 18, 2023. Retrieved March 18, 2023. Taylor said to the more than 70,000 fans at Glendale's State Farm Stadium before sharing that she would be performing tracks from each era, and the whirlwind following hours saw the superstar take fans on a journey through her very different eras – country ingenue to pop princess and folklore witch – seamlessly, with stand out moments including the Folklore house, first seen in the 2021 Grammys, and a sultry burlesque scene for 'Vigilante S**t'.
^
abKennedy, Brigid (March 22, 2023).
"Taylor Swift's Eras Tour, in review". The Week.
Archived from the original on March 23, 2023. Retrieved March 23, 2023. So far, reviews for the tour's opening performances have proven overwhelmingly positive, with most heralding the singer's endurance, as well as her unmatched dedication to putting on a mindblowing show.
^"Robbie sets ticket sales record". The Age. November 25, 2005.
Archived from the original on December 3, 2022. Retrieved December 3, 2022. British pop star Robbie Williams has entered the famed Guinness Book of World Records by selling more than 1.6 million tickets for his 2006 world tour in just one day, its editor said today.
^Smithson, Daniel (July 24, 2023).
"Ed Sheeran breaks Taylor Swift's attendance record at Nissan Stadium".
WSMV-TV.
Archived from the original on July 25, 2023. Retrieved July 25, 2023. Sheeran had 73,874 fans attend his concert on Saturday night, breaking the previous record set by Taylor Swift during her Eras Tour concerts, according to Nissan Stadium representatives.
^Leimkuehler, Matthew (May 10, 2023). "Taylor Swift in Nashville: How many people attended the 'Eras' tour at Nissan Stadium?". The Tennessean.
Archived from the original on August 9, 2023. Retrieved May 10, 2023. With Sunday's concert reaching roughly 71,000 showgoers and a three-night total nearly eclipsing 212,000, Swift set a single-event and weekend record for attendance at Nissan Stadium. She's the first artist in Nashville history to play three headlining shows at Nissan Stadium in as many nights.
^"Taylor Swift's record-shattering visit: Enjoy photos and our review". The Seattle Times. July 23, 2023.
Archived from the original on July 25, 2023. Retrieved July 25, 2023. After Saturday night, Swift has every right to feel powerful. Although Lumen Field reps couldn't confirm the final attendance figures Sunday morning, it was the largest concert crowd in the venue's history, breaking a record previously held by U2's 360 Tour, which drew more than 70,000 fans in 2011. According to Swift's team, 72,171 fans were in the house Saturday.
^"Highest-grossing music tour". Guinness World Records. November 12, 2023.
Archived from the original on December 12, 2023. Retrieved December 12, 2023.
^"Highest-grossing music tour". Guinness World Records. November 12, 2023.
Archived from the original on December 12, 2023. Retrieved December 12, 2023.