American advertising agency
Team One, an
advertising agency based in Los Angeles, California, is a division of
Saatchi & Saatchi .
[1]
[2] It was founded in 1987 and focuses on luxury products and services.
History
Team One has a staff of more than 400, including offices in Chicago, New York, Atlanta, and Washington, D.C.
[3]
[4] Originally based in El Segundo, it moved to
Jefferson Boulevard in the
Silicon Beach technology, entertainment, and media hub of Los Angeles, in 2014.
[4]
[5] The relocation of its main offices was described in a Los Angeles Business Journal article as part of the establishment of that street as a west coast analogue of
Madison Avenue —home to many of the region's top advertising agencies.
[4]
The company's clients include
Lexus ,
HSBC Premier ,
Häagen Dazs ,
Indian Motocycle Manufacturing Company ,
[6] and
The Ritz Carlton .
[3]
As of June 2015, Julie Michael is president of Team One; she has been with the company since 1998.
[7]
Notable campaigns
Noteworthy Team One advertising campaigns include:
Virtual Reality Lab
Team One executives launched an in-house VR Lab in April 2016
[25] focusing on experimentation and exploring the best way to tell brand stories through VR.
[26]
[27] The agency also assembled an in-house team of six to focus on AI.
[28]
The Legacy Lab
Legacy Lab is a consulting practice launched by Team One in 2012.
[29] The Lab has researched brands including
The Bluebird Cafe ,
It Gets Better Project ,
[30]
Girls Who Code ,
[31]
The Ritz-Carlton ,
[32]
The Championships, Wimbledon
[33] and
Taylor Guitars
[34] and publishes many of its findings online.
[35]
In 2016, The Legacy Lab received a Jay Chiat Award from the
American Association of Advertising Agencies for its redesign work for Me & the Bees.
[36]
References
^ Aditham, Krian (23 June 2015).
"Julie Michael Promoted to President of Team One" . Adweek .
^ Elliott, Stuart (12 May 2014).
"Putting on the Ritz six words at a time" . The New York Times .
^
a
b Morrison, Maureen (23 October 2014).
"Saatchi, Team One to Open Shop in Texas for Toyota and Lexus" . Advertising Age .
^
a
b
c Hudson, Subrina (6 January 2014).
"Ad Space" . Los Angeles Business Journal .
^ Stanley, T.L. (15 November 2015).
"How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood" . AdWeek .
^ Birkner, Christine (14 April 2016).
"Indian Motorcycle Is Competing With Harley-Davidson by Giving Away Art" . Adweek .
^
"Lexus agency strives for more personal touch" . Automotive News . 21 September 2015.
^ Nudd, Tim (21 November 2014).
"Ad of the Day: Lexus Sprinkles Magic Dust on This Year's 'December to Remember': Ads Grown-ups are kids again in Team One's new spots" . AdWeek .
^ Elliot, Stuart (12 May 2014).
"Putting on the Ritz, Six Words at a Time" . The New York Times .
^ Chan, Jennifer (14 May 2014).
"Ritz-Carlton's six-word poem challenge" . Marketing Interactive .
^ Faw, Larissa (15 May 2014).
"Ritz-Carlton updates Hemingway challenge for new campaign" . Media Post .
^
"Lexus and Sports Illustrated present the 'Tori 500' " . Ads of the World .
^
"Lexus/Sports Illustrated: The Tori 500" . Creativity Online . 14 November 2012.
^ Goldrich, Robert (31 January 2015).
"Tim Damon Directs Lexus "Illusion" For Super Bowl, Team One" . Shoot Online .
^
"Team One Spins Out Impressive Mini-sized Stunts for Lexus' Super Bowl Ad" . Little Black Book .
^
"Stunt-Driving Toy Lexus Drifts Its Way into the Super Bowl" . Ad Age . 1 February 2015.
^ Greenberg, Karl (29 January 2015).
"Ritz-Carlton updates Hemingway challenge for new campaign" . Media Post .
^ Marshall, Jack (29 January 2015).
"Lexus creates 1,000 video ads for Facebook campaign" . The Wall Street Journal .
^ Bond Jr., Vince (23 July 2015).
"Automakers should deploy mobile ads earlier in the purchase cycle, Facebook study finds" . Automotive News .
^ Oster., Erik (4 February 2015).
"Team One reveals live action trailer for 2K's Evolve" . Adweek .
^
"Team One & 2K launch cinematic 'Evolve' trailer" . Little Black Book .
^ Richards, Katie (9 January 2017).
"Lexus Is Returning to the Super Bowl This Year With an Ad Narrated by Minnie Driver" . Adweek .
^ Vranica, Suzanne (23 January 2017).
"Toyota to Use Super Bowl to Drive Cool Factor of Lexus Brand" . The Wall Street Journal .
^ Walsh, S.M. (5 February 2017).
"Watch: Lexus Super Bowl Commercial Ad 2017 With Sia Video [Full Video]" . Heavy .
^ Stanley, T.L. (18 April 2016).
"West Coast Ad Agencies Are Building On-Site Labs to Experiment With Virtual Reality" . Adweek .
^ Green, Alastair (3 November 2016).
"No Fad: Virtual Reality Has Reached a Tipping Point" . Ad Age .
^ Staff, Shoot (19 August 2016).
"Ad Agency Mid-year Survey: VR, In-House Production, Brands As Publishers" . Shoot Online .
^ Chen, Yuyu (9 November 2016).
"Ad agencies are rushing out artificial intelligence services" .
Digiday .
^ O’Brien, Kyle (23 November 2016).
"The Legacy Lab Honors launches to honor brand leaders" . The Drum .
^ Miller, Mark (28 February 2017).
"Building Brand Legacy in the Age of Now: It Gets Better" . Fast Company .
^ Miller, Mark (15 March 2017).
"Building Brand Legacy in the Age of Now: Girls Who Code" . Fast Company .
^ Miller, Mark (30 January 2017).
"Building Brand Legacy for the Age of Now: The Ritz-Carlton" . Fast Company .
^ Miller, Mark (23 March 2017).
"Building Brand Legacy in the Age of Now: The Championships, Wimbledon" . Fast Company .
^ Miller, Mark (8 February 2017).
"Building Brand Legacy for the Age of Now: Taylor Guitars" . Fast Company .
^
"Insights" . The Legacy Lab . Team One. 1 December 2016. Retrieved 1 December 2016 .
^
"THE 2016 JAY CHIAT WINNERS" . American Association of Advertising Agencies . 18 October 2016. Retrieved 7 December 2016 .
External links