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Tash (singer) | |
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Birth name | Sertac Nidai |
Born | London, United Kingdom |
Genres | R&B, pop, Middle Eastern influences ( Turkish/ Arabic) |
Occupation(s) | Singer |
Instrument(s) | Vocals |
Years active | 2012–present |
Labels | Sony Music (Middle East) |
Tash (born Sertac Nidai [1]) is a British- Turkish Cypriot singer whose music is an "East-meets-West" fusion of R&B and Middle Eastern influences. He is the first artist signed to the Sony Music Middle East on a full record deal. [2] Tash released his debut album, "In The Deep", in 2012 with his lead single "Habibi Leh"; [2] the album heavily trades on Tash's Turkish Cypriot roots. [3]
Tash was born Sertac Nidai [1] ( Turkish: Sertaç Nidai) in London, the United Kingdom, to Turkish Cypriot parents. [4] [5] His parents introduced him to different kinds of music at a very young age when they would bring home CDs from their travels. One of his earliest memories, at age five, is around owning a mini snooker table where instead of playing, he would grab the sticks and make rhythmic beats on the cushions. [4] Tash has described himself as "quite academic, I wouldn’t say I was that sporty though. I’d usually be in the music block, especially during subjects I didn’t like!". [5] He began playing the piano at primary school, which is now one of his main instruments, as well as the darbuka. [5] In 2011, during a London video shoot, Tash was introduced to a Sony Music official, [1] he became the first artist signed to the Sony Music Middle East on a full record deal. [2] His debut album, "In The Deep", was released on 12 February 2012. [4]