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In July 2019, Trax announced a strategic partnership agreement with Kantar Group, a data, insights, and consulting company headquartered in London. The partnership aims to help CPGs, manufacturers, and retailers improve category management and product assortment.
On July 22, 2017, Trax announced a partnership with Nielsen to bring shelf insights to consumer product companies through a new syndicated offering. The alliance will first service the U.S. market and is anticipated to grow to global markets in the future.
References supporting change: https://consulting.kantar.com/news-events/kantar-joins-forces-with-trax-to-accelerate-growth-for-manufacturers-and-retailers/ https://www.nielsen.com/us/en/press-releases/2017/nielsen-and-trax-form-alliance-to-bring-unprecedented-shelf-insights-to-fmcg/ Radhika Immedia 06:54, 3 October 2019 (UTC) — Preceding unsigned comment added by Radhika Immedia ( talk • contribs) 06:54, 3 October 2019 (UTC)
The partnership aims to help CPGs, manufacturers, and retailers improve category management and product assortment.This claim does not explain the nature of the strategic partnership. Specifically how, and in what way, Trax's partnership helps to improve category management should be made clear.
...a partnership with Nielsen to bring shelf insights to consumer product companies through a new syndicated offering.This claim does not state how, and in what way, the new syndicated offering brings shelf insights to consumer product companies.
....and is anticipated to grow to global markets in the future.Unfortunately, anticipation is a concept which does not readily translate to the encyclopedic realm, per WP:NOTACRYSTALBALL.
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. Thank you!Regards, Spintendo 13:28, 3 October 2019 (UTC)
![]() | This edit request by an editor with a conflict of interest was declined. Some or all of the changes may be promotional in tone. |
In July 2019, Trax announced a strategic partnership agreement with Kantar Group, a data, insights, and consulting company headquartered in London. The partnership aims to help CPGs, manufacturers, and retailers improve category management and product assortment. Here's how: clients will have access to an automated end to end approach to category management, available through Kantar’s propriety solution: Perfect Category. The partnership will enable clients to optimise product assortment and space, benefit from planogram software coupled with virtual reality visualisation and research, combined with in-store compliance data and insights from Trax.
On July 22, 2017, Trax announced a partnership with Nielsen to bring shelf insights to consumer product companies through a new syndicated offering. Through this alliance, a new, joint-solution known as Shelf Intelligence Suite was created. The solution includes a new syndicated offering from Trax and Nielsen that digitizes the shelf, allowing brands to have a more frequent and accurate measurement of how their products are represented in store and how this influences their sales.
References supporting change: https://consulting.kantar.com/news-events/kantar-joins-forces-with-trax-to-accelerate-growth-for-manufacturers-and-retailers/ https://www.nielsen.com/us/en/press-releases/2017/nielsen-and-trax-form-alliance-to-bring-unprecedented-shelf-insights-to-fmcg/ — Preceding unsigned comment added by Radhika Immedia ( talk • contribs) 02:14, 7 October 2019 (UTC)
"the partnership will enable clients to optimise product assortment and space, benefit from planogram software coupled with virtual reality visualisation and research"needs to be referenced by a source which verifies that planogram software with virtual reality visualizations and research assists clients to optimise product assortment and space. Without the independent verification of that claim, it is only the company and the company's partner who are testifying to the purported effectiveness of it — which is tantamount to product promotion. The second proposed claim also makes this same mistake, by claiming that the company's Shelf Intelligence Suite
"allow(s) brands to have a more frequent and accurate measurement of how their products are represented in store". Claims about a product's effectiveness need to be sustained by reliable, independent, secondary sources. Company and company-partner provided sources are insufficient for this task. [a]
Regards, Spintendo 03:32, 7 October 2019 (UTC)
Notes
![]() | This edit request by an editor with a conflict of interest has now been answered. |
In July 2019, Trax announced a strategic partnership agreement with Kantar Group, a data, insights, and consulting company headquartered in London. [1]
On July 22, 2017, Trax announced a partnership with Nielsen to develop and improve retail shelf-related technology for consumer product companies. [2] Radhika Immedia 08:25, 11 October 2019 (UTC) — Preceding unsigned comment added by Radhika Immedia ( talk • contribs)
Trax announced key organizational changes in February 2021. Co-founder and CEO Joel Bar-El is now Executive Chairman and will lead efforts on corporate strategy, long-term vision and innovation and shareholder value creation. Dror Feldheim, Co-founder and Chief Commercial Officer, will be appointed President to lead new growth initiatives, global partnerships/alliances and M&A.
Justin Behar, Chief Corporate Development Officer, is promoted to Chief Executive Officer. Behar joined Trax in 2018 as part of Trax’s acquisition of Quri, where he was a founder and CEO. [3]
Radhika Immedia ( talk) 05:20, 9 February 2021 (UTC)
![]() | This edit request by an editor with a conflict of interest was declined. Some or all of the changes may be promotional in tone. |
Radhika Immedia (
talk)
11:44, 15 February 2021 (UTC)
References