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Not entirely accurate depiction of offending TV ad in Helms campaign.
Strange that I would remember this so vividly perhaps, but I was in North Carolina during the 1990 election and was a supporter of Harvy Gannt, whom Helms defeated. The TV ad in question showed a man's white hands holding a letter of rejection from an employer. A voice-over asked, (I'm paraphrasing) what you would do if you were told that you were the best candidate for a job, but you were not going to be hired because the employer had to hire a minority instead.