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MaryGaulke (
talk·contribs) has been paid by Porter Novelli. Disclosures made below and on userpage.
AngelaMPena (
talk·contribs) has been paid by Porter Novelli. Disclosures made below and on userpage.
JZindler (
talk·contribs) has been paid by Porter Novelli. Disclosures made below and on userpage.
Hi! I work for Voce Communications, a subsidiary of Porter Novelli. I’d like to request the following updates to this article:
Adding an infobox:
{{Infobox company
| name = Porter Novelli
| logo =
| industry = [[Public relations]]
| founded = {{Start date and age|1972}} in [[Washington, D.C.]], [[USA]]
| founders = [[Bill Novelli]] <br/> Jack Porter <br/> Mike Carberry <br/> Robert T. Druckenmiller<ref name="EPR">{{cite book|last1=Heath|first1=Robert L.|title=Encyclopedia of Public Relations|date=2005|publisher=Sage Publications, Inc.|isbn=9781412952545|page=266|url=https://books.google.com/books?id=vVF2AwAAQBAJ&pg=PT298&lpg=PT298&dq=porter+novelli+founding&source=bl&ots=nin5pRMU31&sig=NzJUIIWoseeEHML5qJf1AmNKJxo&hl=en&sa=X&ved=0ahUKEwiRvrmAlenTAhXE8YMKHb8NADcQ6AEIaTAL#v=onepage&q=porter%20novelli%20founding&f=false|accessdate=12 May 2017}}</ref>
| hq_location_city = New York, New York
| hq_location_country = USA<ref>{{cite web|title=Porter Novelli|url=https://www.crunchbase.com/organization/porter-novelli#/entity|website=Crunchbase|accessdate=12 May 2017}}</ref>
| num_locations = 35
| num_locations_year = 2017
| area_served = Worldwide
| key_people = Brad MacAfee (CEO)
| num_employees = 720
| num_employees_year = 2017
| parent = [[Omnicom Group]]
| subsid = Cone Communications <br/> Voce Communications<ref name="PRW17">{{cite news|last1=PRWeek staff|title=Porter Novelli - Looking to new areas|url=http://www.prweek.com/article/1430488/porter-novelli-looking-new-areas|accessdate=12 May 2017|work=PRWeek|date=1 May 2017|registration=yes}}</ref>
| website = {{URL|www.porternovelli.com}}
}}
Updating lead with additional detail and sources:
Porter Novelli is a public relations agency that serves clients across the consumer brand, health and wellness, food and nutrition and technology industries.[1] The company has 35 owned offices worldwide[2] and clients in 60 countries.[3] Porter Novelli is part of
Omnicom Group, a global marketing and
corporate communicationsholding company.[2]
Updating History section with sources, detail reflecting sources, removing unsourced info, and adding recent acquisitions:
Bill Novelli, Jack Porter, Mike Carberry, and Robert T. Druckenmiller founded the agency in 1972. Druckenmiller, Novelli, and Porter had met while working for the
Peace Corps, and shared an ambition to "do well by doing good."[4][3] The company's first major client was the
National Heart, Lung, and Blood Institute of the
National Institutes of Health, for which the agency helped create the National High Blood Pressure Education Program.[5][6] In 1981, an advertising agency in Chicago called Needham Harper Steers acquired Porter Novelli, turning the agency into Needham Porter Novelli and enabling it to expand to additional cities. Needham merged with Omnicom in 1988, allowing Porter Novelli to expand internationally. The firm established Porter Novelli International in 1996, partnering with UK firm Countrywide Communications Group, a fellow Omnicom agency.[4][7]
In 2008, Porter Novelli created Jack & Bill, a pop-up agency offering pro bono services to five clients.[8] The agency acquired Voce Communications, a technology PR and social media firm, in 2011.[9] In 2012, the agency experienced "struggles" with senior management.[10] Porter Novelli veteran Brad MacAfee was appointed global CEO of the agency in February 2015.[11] In 2017, Omnicom shifted Cone Communications under Porter Novelli, although Cone retains its separate brand.[12]
Renaming "Notable campaigns" to "Notable campaigns and clients", adding sources and detail to reflect sources, removing unsourced info:
Porter Novelli was named a PRWeek Best Place to Work in 2014[22] and 2016,[23] and a PR News Top Place to Work in 2015[24] and 2016.[25] In 2016, the
Public Relations and Communications Association named the agency its International Consultancy of the Year,[26] and in 2017, the Holmes Report named it the best large PR agency to work for in North America.[27]
For reference, I've mocked up all the changes
in my sandbox. Due to my COI, I won't be editing the article directly, so I'd greatly appreciate any help or feedback. Thank you!
The mockup you provided looked good. I've implemented it into the article, and am also asking that regular editors that find this post make comments with improvement for future requests where necessary.
jd22292(Jalen D. Folf) (
talk)
00:58, 7 August 2017 (UTC)reply
I have undone this. This contains raw marketing bullshit. Do not implement these without reviewing them carefully, and be very careful about what you are removing when you implement things.
Jytdog (
talk)
03:47, 7 August 2017 (UTC)reply
Hi
Jd22292,
Jytdog, thank you for taking the time to look at this. While I understand that my last two items are more debatable, hoping you’ll be willing to take a second look at my first three requests—the infobox, the lead and the History section. I’ve tried to provide additional sourcing and more current detail to replace absent, inaccurate, or insufficiently sourced aspects of the article, including revising some numbers downward (e.g. 35 offices instead of 100). Hopefully we can reach an agreement about some neutral updates to this article. Thank you!
AngelaMPena (
talk)
17:12, 9 August 2017 (UTC)reply
You appear to be proposing to replace the content in the history section, and you did not incorporate anything from
this ref. Leaving negative information out violates the
WP:NPOV policy as well as the
WP:PROMO policy. Please feel free to repropose content that follows the NPOV policy. Please see your talk page as well.
Jytdog (
talk)
21:53, 16 August 2017 (UTC)reply
@
Jytdog: My apologies. I did not exclude that ref out of malice. From my perspective it seemed like a minor, not particularly notable story, but I understand how its omission felt deceptive and I apologize. I've added it back in to the draft above. If you have a moment, I would love to hear your feedback on what else needs to be done to bring the infobox, lead and History section up to par. I believe they are an improvement over what's currently in the article and have striven to make them neutral and sufficiently sourced. Thank you.
AngelaMPena (
talk)
16:51, 15 September 2017 (UTC)reply
revised COI edit requests
This
edit request by an editor with a conflict of interest has now been answered.
Hi. For the sake of clarity, I'm repeating a few of the requests above down here. While the previous edit request was denied, I'm asking that the requests below receive a second look. I believe they improve the quality of sources and detail currently in the article, and the third request has been updated in line with feedback from
Jytdog.
Adding an infobox: Done
Extended content
{{Infobox company
| name = Porter Novelli
| logo =
| industry = [[Public relations]]
| founded = {{Start date and age|1972}} in [[Washington, D.C.]], [[USA]]
| founders = [[Bill Novelli]] <br/> Jack Porter <br/> Mike Carberry <br/> Robert T. Druckenmiller<ref name="EPR">{{cite book|last1=Heath|first1=Robert L.|title=Encyclopedia of Public Relations|date=2005|publisher=Sage Publications, Inc.|isbn=9781412952545|page=266|url=https://books.google.com/books?id=vVF2AwAAQBAJ&pg=PT298&lpg=PT298&dq=porter+novelli+founding&source=bl&ots=nin5pRMU31&sig=NzJUIIWoseeEHML5qJf1AmNKJxo&hl=en&sa=X&ved=0ahUKEwiRvrmAlenTAhXE8YMKHb8NADcQ6AEIaTAL#v=onepage&q=porter%20novelli%20founding&f=false|accessdate=12 May 2017}}</ref>
| hq_location_city = New York, New York
| hq_location_country = USA<ref>{{cite web|title=Porter Novelli|url=https://www.crunchbase.com/organization/porter-novelli#/entity|website=Crunchbase|accessdate=12 May 2017}}</ref>
| num_locations = 35
| num_locations_year = 2017
| area_served = Worldwide
| key_people = Brad MacAfee (CEO)
| num_employees = 720
| num_employees_year = 2017
| parent = [[Omnicom Group]]
| subsid = Cone Communications <br/> Voce Communications<ref name="PRW17">{{cite news|last1=PRWeek staff|title=Porter Novelli - Looking to new areas|url=http://www.prweek.com/article/1430488/porter-novelli-looking-new-areas|accessdate=12 May 2017|work=PRWeek|date=1 May 2017|registration=yes}}</ref>
| website = {{URL|www.porternovelli.com}}
}}
Updating lead with additional detail and sources:
Porter Novelli is a public relations agency that serves clients across the consumer brand, health and wellness, food and nutrition and technology industries.[1] The company has 35 owned offices worldwide[2] and clients in 60 countries.[3] Porter Novelli is part of
Omnicom Group, a global marketing and
corporate communicationsholding company.[2]
Updating History section with sources, detail reflecting sources, removing unsourced info, and adding recent acquisitions:
Bill Novelli, Jack Porter, Mike Carberry, and Robert T. Druckenmiller founded the agency in 1972. Druckenmiller, Novelli, and Porter had met while working for the
Peace Corps, and shared an ambition to "do well by doing good."[4][3] The company's first major client was the
National Heart, Lung, and Blood Institute of the
National Institutes of Health, for which the agency helped create the National High Blood Pressure Education Program.[5][6] In 1981, an advertising agency in Chicago called Needham Harper Steers acquired Porter Novelli, turning the agency into Needham Porter Novelli and enabling it to expand to additional cities. Needham merged with Omnicom in 1988, allowing Porter Novelli to expand internationally. The firm established Porter Novelli International in 1996, partnering with UK firm Countrywide Communications Group, a fellow Omnicom agency.[4][7]
In 2008, Porter Novelli created Jack & Bill, a pop-up agency offering pro bono services to five clients.[8] The agency acquired Voce Communications, a technology PR and social media firm, in 2011.[9] In 2012, the agency experienced "struggles" with senior management.[10] Porter Novelli veteran Brad MacAfee was appointed global CEO of the agency in February 2015.[11] In 2017, Omnicom shifted Cone Communications under Porter Novelli, although Cone retains its separate brand.[12]
This
edit request by an editor with a conflict of interest has now been answered.
Hi! As disclosed above, I work for Porter Novelli. It's been a few years, so I'm requesting some updates to this article. All the edits are also mocked up here (sans the logo, since it's in userspace).
Lead
1. Replace It has approximately 100 offices in 60 countries., which is unsourced, with The company has 35 owned offices[1] and clients in 60 countries.[2] (Ref name already in use in article.)
2. FYI, I also updated the logo from the "greater than" icon alone to the full logo.
History
3. Add after first paragraph: In 1981, an advertising agency in Chicago called Needham Harper Steers acquired Porter Novelli, turning the agency into Needham Porter Novelli, with offices in additional cities. Needham merged with Omnicom in 1988, at which point Porter Novelli expanded internationally. The firm established Porter Novelli International in 1996, partnering with UK firm Countrywide Communications Group, another Omnicom agency.[3][4] (Ref name already in use in article.)
4. Add to end of second paragraph: The company formed a new business unit in 2006 dedicated specifically to the
biotechnology industry.[5] From 1988 to 2016,
Hewlett-Packard was a major client of the firm, including when Hewlett-Packard split into
HP Inc. and
Hewlett Packard Enterprise in 2015.[6][7]
5. At the beginning of the third paragraph, replace The firm's consumer practice area showed the most growth in 2008. Among its clients then were with just Among the firm's clients in 2008 were, simply for the sake of concision and avoiding excessive detail.
7. Grammar fixes in that same paragraph: Replacing The company created a jack + bill "popup agency," in September 2008 and led by eight younger Porter Novelli employees, with The company created a jack + bill "popup agency" in September 2008 led by eight younger Porter Novelli employees.
8. Add immediately after "In 2011" at beginning of final paragraph: , Porter Novelli acquired
Silicon Valley-based Voce Communications.[8] That same year,
9. Add to end of final paragraph: Karen van Bergen was selected as the new CEO in December 2012.[9] Brad MacAfee then became CEO in February 2016, when van Bergen rose to the role of CEO of parent Omnicom Public Relations Group.[10]
10. Add to end of section: In 2017, Omnicom shifted Cone Communications under Porter Novelli, although Cone retains its separate brand.[11] The next year, PR Week named Porter Novelli's "You Are Welcome Here" as the best PR firm diversity initiative in its 2018 Diversity Distinction in PR Awards.[12] Also in 2018, Porter Novelli launched a "purpose practice" for organizations focused on
corporate social responsibility.[13][14] The company has also conducted research on how advertising that features a brand's purpose affects consumer perception.[15][16]
Notable campaigns
11. Add to beginning of section: Porter Novelli has received attention for campaigns including an
HIV prevention campaign for the
Centers for Disease Control,[17] the
USDAMyPyramid food guidance system,[18] the
M&M's Global Color Vote,[19][20] and the Almond Board of California's "Carpe PM" campaign.[21] In 1998, the firm launched Florida's anti-tobacco "Truth" campaign,[22] which expanded nationally two years later.[23] The
National Heart, Lung, and Blood Institute in 2009 gave the firm a three-year contract to support its "Learn More Breathe Better" campaign for
chronic obstructive pulmonary disease awareness.[24][25] In 2015, Porter Novelli helped facilitate the
Ice Bucket Challenge with the
ALS Association, and guided the campaign to receive more national and international media attention.[26]
12. Add to current first paragraph (additions highlighted in yellow):
Porter Novelli was hired by the
Indiana Economic Development Corporation, designated with the task to attract businesses to the state, to rebrand Indiana's image after backlash from the
Religious Freedom Restoration Act signed into law in March 2015.[27]The state considered eight other firms before selecting Porter Novelli. The state rejected Porter Novelli's suggestions of sponsoring the Silicon Valley Pride Festival or content in Pride Magazine.[28] The firm was fired after only three months.[29]
13. Delete final, non-notable paragraph: Porter Novelli provided pro bono services to fledgling fashion designers. Using Flickr, Twitter and YouTube, the company promoted the designers' work for New York's September 2008 Fashion Week.[30]
Hi! I'd like to respectfully request that you undo the addition of Arabella Advisors to the list of clients noted in
Porter Novelli. The source cited does not support that statement, nor is it accurate. Thanks!
Mary Gaulke (
talk) 20:27, 11 June 2020 (UTC)
Hi Mary. I was pretty tired when I added that. I can't see the article from this computer, but I thought the source said Arabella was one of their clients.
gobonobo+c 04:37, 12 June 2020 (UTC)
The source implied it, but the article has since been updated to clarify. Happy to provide a PDF if you'd like to verify, or I believe the portion of the article before the paywall cutoff now makes it clear. Thank you!
Mary Gaulke (
talk) 19:49, 12 June 2020 (UTC)
Oh that's good. It did seem like the article's lede had changed.
gobonobo+c 09:46, 13 June 2020 (UTC)
Is that sufficient for you to undo your edit to
Porter Novelli? Or I can handle it if you prefer.
Mary Gaulke (
talk) 22:50, 16 June 2020 (UTC)
The above exchange is from my talk page. I am only just now realizing that User:MaryGaulke is a paid editor with a conflict of interest. There was no disclosure to me of a conflict of interest while they were telling me to make changes to this article. There is also no connected contributor template on this talk page. These are clear violations of
WP:DISCLOSEPAY. @
MaryGaulke: Is this behavior typical for Porter Novelli? Are there other instances where you have made edit requests without disclosing your COI?
gobonobo+c11:35, 18 June 2020 (UTC)reply
Changes to the software take a long time, and need a lot more support than just a handful of editors. Also WMF is not always minded to provide what the community wants. All the best: RichFarmbrough01:06, 6 July 2020 (UTC).reply
@
Unforgettableid: Hi! Could you please clarify to which other editors you're referring in
this diff, or which content concerns you? As Porter Novelli's representative on Wikipedia, I'd obviously like to help address any issues with this article, but first I need a little more understanding of the problem. Thank you!
Mary Gaulke (
talk)
16:42, 29 June 2020 (UTC)reply
@
Unforgettableid: Pinging you first since you were the one to add the template. Any interest in taking a look and clarifying if these meet the standard? If you prefer, I can also add {{
request edit}} and invite someone else to review.
Happy to identify additional sources if it's helpful. As noted above/in my profile, I work for Porter Novelli and won't be editing directly. Thanks!
Mary Gaulke (
talk)
20:45, 29 June 2020 (UTC)reply
This
edit request by an editor with a conflict of interest has now been answered.
Hi! It's that time again. As noted above, I'm a COI editor working for Porter Novelli. Two recent edits to this article – a
new section at the top from
Lukepicardkirk and
an addition to the end of "Notable campaigns" from
Snooganssnoogans – are quite redundant of each other, and I think it would make sense to merge them into a shared subsection of either "History" or "Notable campaigns". A full, top-level section for one event in a 48-year history is in my opinion
WP:UNDUE (especially as the first section in the article). Done
A few other notes:
The section title should be in sentence case per
MOS:SECTIONCAPS, which is probably
WP:COIU but I didn't want to risk fixing it myself. Done
The first mention of Verma's first name is misspelled. Done
Having a
WP:EL in the article body is a MOS violation. Done
Re: "The report details how Porter Novelli shuffled money to private Republican political operators including Nahigian Strategies, Pam Stevens, and nearly two dozen other Republican contractors." In fact,
the report clearly and repeatedly states that the CMS Administrator, not PN, directed the use of consultants with Republican ties.
Re: Nahigian Strategies specifically, page 10 of
the report states, "Nahigian Strategies, which had served as a contractor for CMS in prior administrations, began providing consulting services to CMS during Administrator Verma’s tenure under CMS’s Deloitte agreement and continued consulting for CMS under both the 2017 and 2018 Porter Novelli agreements." So again, Porter Novelli did not initiate work with Nahigian.
Same thing with Pam Stevens. From page 13 of
the report: "Further, emails obtained by the Committees show that top officials in the Administrator’s office specifically sought out Stevens’s services and initiated her engagement with Porter Novelli."
And I'm not sure where "nearly two dozen other Republican contractors" came from. Closest correlation comes from page 13 of
the report: "Porter Novelli engaged at least five other consultants to support its work under the various task orders with CMS."
Per the
source cited, it is categorically inaccurate to state that Porter Novelli "violated the law". The
full report only states that CMS, not PN, "potentially" violated the law. Furthermore, CMS, not PN, controlled the funding, so it is inaccurate to claim that PN was "funneling tax payer funds." The
NYT source cited later in the article mentions Porter Novelli only twice, and also does not corroborate these claims.
The second mention of Verma's name is a
MOS:REPEATLINK. Done
I am happy to propose new specific wording if it's helpful, but I also respect that it's probably best if I involve myself in how this is worded as little as possible. I'm just looking to keep this article accurate and compliant with the MOS. Thank you for your time/feedback.
Mary Gaulke (
talk)
18:22, 12 November 2020 (UTC)reply
Hi
Mary. Partly donefor now: I agree with the due weight thing, so I have cut the second section and moved the first one under the history section (plus the MOS stuff;
diff). I didn't, however, have time to tackle a rewrite, since I feel like I'd have to dig into the report for that. Hence leaving this open so someone else can have a look. Once again thanks for complying with our COI guidelines and best,
Blablubbs(
talk •
contribs)10:16, 14 November 2020 (UTC)reply
Deleting The report details how Porter Novelli shuffled money to private Republican political operators including Nahigian Strategies, Pam Stevens, and nearly two dozen other Republican contractors.The report states that the CMS Administrator, not PN, directed the use of consultants. (Further details on Nahigian, Pam Stevens, and "nearly two dozen" itemized above.)
Updating The committee stated that Porter Novelli violated the law by funneling tax payer funds to The committee stated that CMS "potentially" violated the law by directing tax payer funds – Again, more detail on this above.
Hi @
MaryGaulke: I've implemented the second requested change showing that CMS "potentially" violated the law. I've left the first part alone. The article correctly describes the relationship between the CMS Administrator and Porter Novelli (as the intermediary). Orvilletalk08:32, 24 January 2021 (UTC)reply
COI Edit Request: New CEO and Longer Lead
This
edit request by an editor with a conflict of interest has now been answered.
Hi there! I have a COI: Porter Novelli is my employer. Requesting a few edits to this article to update outdated information and address the flag that the lead could be improved.
Infobox
Porter Novelli has a new CEO. Update "Key People" in the infobox to read "David Bentley (CEO)[1]", replacing "Brad MacAfee (CEO)"
Lead
Here's a proposed fleshed-out version of the lead, in response to {{
Lead too short}}. All of this info is also present in the article body, so refs are omitted per
MOS:CITELEAD.
The firm was founded in Washington, D.C., in 1972 by
Bill Novelli and Jack Porter. Its first major client was the
National Institutes of Health.
Omnicom Group acquired Porter Novelli in 1988. Historically, most of the company's revenue has come from the
information technology and
pharmaceutical sectors. In the 2010s, Porter Novelli acquired both Voce Communications and Cone Communications. In 2018, the firm launched a "purpose practice" for organizations focused on
corporate social responsibility. Past notable campaigns include an
HIV prevention campaign for the
Centers for Disease Control, the
USDA MyPyramid food guidance system, and the
M&M's Global Color Vote.
History
After "Brad MacAfee then became CEO in February 2016, when van Bergen rose to the role of CEO of parent Omnicom Public Relations Group", add:
David Bentley became the CEO in March 2020, replacing Brad MacAfee.[1]
Implemented Directions for successfully retaining the prior reference in the infobox (ref name Bentley) were not included with the request. As this source still references other information within the article, directions should have been included for its retention elsewhere, in order to keep the article tidy. As it stands the prior reference now incorrectly acts as a source for information which it does not verify, something which would normally be grounds for declining the edit request. Regards,
Spintendo14:08, 19 August 2023 (UTC)reply