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Good Article
Years ago this Wiki was nothing but a list of Edelman's biggest follies and before that it was promotional advert. JoeSmack has been involved in this Talk page for years and I substantially re-wrote the article in late 2009. Since then, several community members have tightened it up further. I use to use this Wiki all the time to marketers as an example of how even the world's biggest private PR agency doesn't have the skillset to be a participant on their own Wiki, which was always either overly bias or promotional. I have a COI because I know quite a few people who work for Edelman and I feel the community's edits after my rewrite have made it even more neutral and balanced. Instead of setting a bad example, I think now it's a positive one.
Corporate Minion (
talk)
19:10, 4 December 2011 (UTC)
Discussion Summary
From the discussion you can see that
Edelman is a notable company
There are plenty of third party references, and somebody even went through the effort of collecting them here
The article is a stub and not balanced
Edelman itself is actively engaged and eager to improve the Wiki and appears to have some understanding of the process (though I did not look through history to see who added NPOV problematic content before it was removed)
All this article needs to be 1,000 times better, is a neutral editor to roll up their sleeves and get to writing
So I'm going to volunteer to take that dive. I'll be working on a revised draft on my user page and I encourage people to feel free to continue making comments here (I will read them and include your feedback) and/or potentially add your input the draft on my page before posting the live article if you wish.
The new Wiki is up! It probably still needs some work for editorial quality, but I think this is a dramatic improvement. I'd also be interested in more information about Edelman today. Currently it's pretty heavily weighted towards historical information. I whipped this up pretty quick, so I'll give it another look-over for editorial quality, grammar, flow, after seeing how people respond...
By all means, please continue. This is a big name in the PR world, and because it is PR related I would say make sure your
NPOV scruples are three times as sharp. This article could defnitely use some
wikification too.
JoeSmackTalk17:56, 22 December 2009 (UTC)
My name is Jeffrey Treem and I work as an Analyst at Edelman on the company's Change and Employee Engagement Group. I started the entry on Edelman. I wanted to reveal my bias in order to respect the neutral point-of-view of Wikipedia. I understand that generally, Wikipedia frowns on individuals promoting their own organization, but I hope my one sentence entry demonstrates that my goal is to inform and not to market.
Please feel free to expand on this entry. My plan is to let the community expand the entry, and I will only weigh in again on this discussion page in order to correct inaccuracies. —Preceding
unsigned comment added by
Jtreem (
talk •
contribs)
I found this on a disambig page and forked it between the surname definition and the company. I moved over the relevant talkpage message from the disambig page. I added the stub and expansion tags, as well as the NPOV one.
JoeSmackTalk(
p-review!)
03:09, 2 October 2006 (UTC)
I make an effort to fix what I saw were numerous errors of spelling, grammar, dead red links, style, etc. I removed all obvious
spam, non-notable persons and
trivia. There are real problems with editing an article with a POV. That's my effort. Anyone else?
Bearian15:58, 25 April 2007 (UTC)
Cleaning Up, Possible References
This article is quite a mess. It needs to be redone as an encyclopedia article, not a publicity brochure. Any Edelman people watching this page should please feel free to comment here on the talk page. We welcome your participation. Please review
Wikipedia's conflict of interest guideline to help avoid any possible problems. Thank you!
There. I've cleaned house. I removed all the O'Dwyer's links because they require subscription access, and most of the PR watch links were either broken or linked back to O'Dwyers after a sentence or two summary. There was also a whole ton of self-published unverifiable information presented as fact that linked back to Edelman's website or a blog of an employee, and so I removed almost all of that stuff. Please, please PLEASE anyone who makes major contributions, read
the reliable sources guideline! No
original research! Make your source
verifiable! And as for all articles, use this discussion page to ask any kind of questions relating to the article and editing it you'd like!
JoeSmackTalk17:17, 9 May 2007 (UTC)
Justin,
Thanks a lot for cleaning up this entry, it was a MESS. A couple of quick things I wanted to ask about.
1) Is it generally policy to not link to articles that require subscription access? I feel this is rather limiting (I ask this not in reference to the O'Dwyer's stuff, but other relevant publications like PR Week or Ad Age or such)
2) Would things like the types of business Edelman does be relevant? It seems that there is a lot of Encyclopedic-type information that is lacking here.
As stated earlier, I will not edit the actual content of the article, just continue to participate on this page.
Hi hi! 1) Well, if someone cannot see the article to verify the information (either because of subscription or the link is dead), it isn't a verifiable source. If you'd like to be sure, head over to
Wikipedia_talk:Verifiability and ask there, they'd be able to give you a for-sure-answer. Also read reliable source guidelines at
Wikipedia:Reliable sources - it doesn't just focus on verifiability but on neutrality and original research. 2) To discern notability of information for Edelman, you might want to check out the guidelines for notability at
Wikipedia:Notability, and more specifically
Wikipedia:Notability (organizations and companies). Their discussion pages are again a valuable resource for specific inquiries if you still have doubts. Hope this helps; I'd love to see this article grow to be great!
JoeSmackTalk22:59, 9 May 2007 (UTC)
Whoop! I've changed it, thanks for the catch. In the case of some minor spelling or slight like that,
conflict of interest guidelines tend to be fine with it being changed. Use common sense though! :)
JoeSmackTalk16:19, 14 May 2007 (UTC)
In this blog post, the head of Edelman Europe complains that the entry is basically a stub plus criticism. That's not an invalid complaint, actually. The criticism should remain -- the firm has been controversial at times, nothing bad about that stuff, but currently the article is quite unbalanced. This is a notable firm in business for decades, after all. And there are a ton of references here.
Well, I don't have time to write anything myself, but I am hoping someone will see this and feel inspired to do something. :) --
Jimbo Wales13:28, 19 August 2007 (UTC)
The refs above have some
reliable source problems. Try pulling some from
here, google's news search. On the left of the page you can limit the search results to only sources like the Washington Post, Business Week, etc.
JoeSmackTalk20:20, 19 August 2007 (UTC)
Unfortunately I'm going to have to fail this article's nomination for GA status. There are numerous problems, most notably with referencing, that prevent the article from being GA status at this time. Here are my thoughts on the biggest problems:
There is a stack of references on the talk page that could be used to improve and expand the article without having to depend on unreliable sources and sources from Edelmen itself.
What makes ref #2 (Answers.com) a reliable source?
What makes ref #4 (Funding Universe) a reliable source?
Many of the refs are missing information, such as publishers and access dates for web references.
Second paragraph of the Walmart section needs a reference.
The lead should be a summary of the body, so there should not be information presented in the lead that is not presented in the body.
Noteworthy clients section - A listing of clients in no way helps the reader: there needs to be some context. What did Edelmen do for these clients?
Overall this article reads like a bunch of disconnected facts that have been tossed into the article with little regard for organization or arrangement. Further context would be useful in the majority of the article.
I see that the nominator has not made any edits to the article in almost two years. I would suggest they read the
WP:Good article criteria and rework the article with regards to these criteria. I look forward to seeing this article back at
WP:GAN after the issues above have been addressed! Please let me know if you have any questions,
Dana boomer (
talk)
02:18, 6 December 2011 (UTC)
Thanks Dana. Unfortunately out of the huge list of possible references on the Talk page the O'Dwyers all require logins, the PRWeek articles are all broken links and some of the other articles only briefly mention Edelman in a quote with nothing of encyclopedic value. I'll go through these and see what I can do though
Corporate Minion (
talk)
13:02, 7 December 2011 (UTC)
WP:LEAD and WP:UNDUE
Hi,
Jon Silver here from Edelman.
I've noticed the
back-and-forth between
CorporateM and
Gobonobo with regard to this statement: "The firm specialises in crisis management and employs controversial techniques such as astroturfing."
As to the content under "Crisis PR Work" indicated as the rationale for that sentence... I'm not going to get into an argument about the content itself, even though I do believe that the situations as presented here are incomplete.
However, I will also say that to elevate those instances to a status that is at all representative of a 62-year history (which the summary paragraph is supposed to be) is quite a bit of a stretch.
I ask the independent, non-COI folks watching this page to evaluate that summary paragraph on the basis of
WP:UNDUE and
WP:LEAD.
I have just added archive links to one external link on
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This is Michael from Edelman again. It’s been a few months since I posted suggested edits to the Edelman page and haven’t heard back.
I acknowledge that I have a conflict of interest because I work at Edelman, but the edits I have suggested are factual, properly cited and neutral in tone.
If there are no objections to these edits being made from the community I will plan to make them in two weeks-time.
Please let me know if you have any concerns or questions. And thank you for your time and consideration.
Hey,
Wikipedia Community. This is Michael Bush again. I hadn't heard back from anyone in the last two weeks so I went ahead and made the edits I suggested and provided factual sources for the updates.
Thank you for giving this your attention.
This is Mike Bush from Edelman. After making factual updates to the page a few months back. I want to propose a few new additions to the section on Edelman's corporate history.
I recognize I have a conflict of interest per Wikipedia's policies, so I would like to ask that the community review and consider these proposed additions.
With the introduction of Edelman Internet Services in 1995, Edelman became the first public relations firm to launch a digital practice. (Edelman and The Rise of Public Relations, p. 84)[1]
Edelman Internet Services would go on to become Edelman Digital. And in 2018, the 600-plus member practice was named Global Digital Agency of the Year by PRovoke Media. (PRovoke Media) [2]
Edelman launched a joint venture with United Talent Agency in 2014 that resulted in the formation of a unit called United Entertainment Group (UEG). UEG specializes in entertainment, sports and lifestyle marketing. The unit saw 10% growth in 2019. (Ad Age) [3]
Lisa Ross was named CEO of Edelman’s U.S. operation in April 2021. Ross became the first Black woman to run a PR operation of that size. (Ad Age) [4]
This is Mike Bush again. I am following up on the above proposed additions. I haven't heard back from anyone since I made these suggestions so I went ahead and made one update. Please let me know if you have any concerns about the proposed third--party cited additions. If I don't hear back I will go ahead and make these factual updates.
Thank you
Hello, Wikipedia Community. This is Michael Bush again. I didn't hear back from anyone in the last week-and-a-half so I made the edits I suggested above and provided factual sources for the updates. Thank you for giving this your attention.
Hello Wikipedia Community.
My name is Michael Bush and I handle external communications for Edelman, the Communications agency. I am hoping to update the company page with the below content and would like to propose these changes/additions to the community for consideration. I recognize I have a conflict of interest per Wikipedia's policies, so I would like to ask that the community review and consider these proposed edits. I am posting them here in hopes of someone from the community reviewing and making the appropriate changes.
Thank you very much for your time and consideration.
Please note that I have updated the number of employees and updated the global revenue number in the information box at the top right of the page per an article in PRovoke Media. (
PRovoke Media)
Edelman names Robert Casamento its first-ever Global Chair of Climate in November 2021. (
PRWeek)
In January 2022, Edelman completed an audit of its client portfolio as part of its climate review. The firm eventually parted ways with two clients. (
PRWeek)
Edelman acquired Mustache, a Brooklyn, New York-based integrated creative and content agency in January 2022. (
PRWeek)
Edelman became the first communications firm to surpass the $1 billion revenue mark in 2022. (
PRovoke Media)
In June 2022, Edelman launched the Gen Z Lab, a global offering comprising 100 Gen Z employees, a roster of internal and external on-call advisors, and data hub dedicated to generational insights. Gender fluid fashion designer, Harris Reed serves as ZEO. (
Business of Fashion)
In July 2022, Edelman announced the global launch Edelman Smithfield, a financial communications boutique that specializes in the financial markets and strategic situations. (
PRovoke Media)
Edelman joined forces with Pharrell Williams in September 2022, to launch Mighty Dream, a new creative advocacy agency intended to produce creative work that solves challenges facing communities of color through social action campaigns, product development and policy change. (
Adweek)
MichaelBush48 (
talk)
19:30, 28 February 2023 (UTC)
Asking for a few simple edits
Hi there, this is Mike from Edelman again. I realize I wasn't following proper Talk page etiquette and should have added myself to the template at the top of this page. I've done that now. Sorry for the screw-up. I wasn't trying to hide my affiliation with the firm, but I've read up on the COI editing rules and will now try to be abundantly clear about who I am and what I'm trying to accomplish. I also won't do any direct editing of the Edelman article.
With that out of the way, I'm asking for a few straightforward changes. First, this introduction sentence has a "when" tag, indicating that it needs a date instead of "currently":
Second, there's an unsourced passage about office openings at the end of the "In the beginning" section:
"The agency opened the New York office in 1960. This was followed by a series of office openings around the globe spanning seven decades including London (1967); Washington, D.C. (1968); Hong Kong (1986); Silicon Valley (1992); and Beijing (1994)."
The passage strikes me as kind of promotional, and obviously some of those office openings aren't from the period designated by the sub-heading. Could we just move the NY office sentence into chronological order within the section and add a solid reference to it? I'll provide that citation here:
And last, there are two sentences in the "1990-2000" section about the firm going digital:
"In 1995, Edelman was the first public relations firm to have a website and began web-based projects for its clients."
"With the introduction of Edelman Internet Services in 1995, Edelman became the first public relations firm to launch a digital practice."
Could the second sentence be deleted? I don't really think one is better than the other, but it's probably best to keep the one that exists within a paragraph that has other information in it. The second one is just sitting by itself.
I'm going to tag in
User:Laterthanyouthink, to ask if they would review my requests, since they added that "when?" tag to the article. I hope my requests are straightforward enough, but I'm available to discuss them further if necessary. Thanks,
MichaelBush48 (
talk)
18:11, 18 October 2023 (UTC)
Hi Michael. I will try to get to this when I have more time - I have been very busy off-wiki recently and have some catching up to do. FYI, the When template is more about not using
WP:CURRENTLY, and ensuring that the info is correct at a particular moment in time. Depending on when the source was written or viewed, the "as of" template can be used to indicate this.
Laterthanyouthink (
talk)
06:45, 19 October 2023 (UTC)
Hey,
User:Laterthanyouthink. Thanks for that information. Just checking in to see if you've had a chance to consider the above changes further. No rush; I know independent editors are volunteers, so I don't want to make demands on your time. If there's anything I can clarify or provide, please let me know. Cheers,
MichaelBush48 (
talk)
18:25, 30 October 2023 (UTC)
Hey
MichaelBush48. I got back to it and think fixed what you have requested above, and (as usual with me!), more besides. I don't have a lot of knowledge of nor interest in the topic, so not about to do endless tidying, although it could do with a bit of a review per
WP:LEADFOLLOWSBODY if anyone else wants to tackle this. Let me know if you spot any obvious mistakes in my changes, else will let lie for now.
Laterthanyouthink (
talk)
08:03, 2 November 2023 (UTC)
User:Laterthanyouthink: Thanks so much for your help. I completely understand if you don't want to spend hours and hours going through the page with a fine-toothed comb. I am planning to propose more substantial page improvements in the near future—updating the History section with new developments, adding information about specific campaigns the firm has worked on, etc. Do you have any suggestions about where I should go with those kinds of asks? I'm assuming Wikipedia isn't overflowing with volunteers who are passionate about editing corporate pages, but there must be some folks trying to ensure that the pages are accurate. I'd appreciate any guidance you could provide.
MichaelBush48 (
talk)
15:55, 7 November 2023 (UTC)
This
edit request by an editor with a conflict of interest has now been answered.
Hey there, I'm proposing some edits to the 2000-present subsection. My main goal is to get the section organized, so that the content is chronological and events are grouped together in a way that makes it easy to follow. Please see the diff below for all that. I'm also proposing some additions and subtractions to the subsection. I'll lay those out here:
Cut first passage about offices opening, because it's not terribly descriptive to say that, over the course of a decade, Edelman opened new offices. Where possible, I've added instances of specific offices opening in specific years (see: Baird's Renaissance and Position Comunicaciones passages).
Add that Edelman launched its first Trust Barometer in 2000. This is a significant development in the firm's history. Trust Barometer is a widely circulated report that's been running for 23 years.
Cut A&R acquisition, since A&R wasn't a huge name when it was acquired and didn't expand Edelman's business in a significant way (e.g. move it into a new locale, give it some new capability).
Cut Edelman rebranding its digital practice, since that's just a marketing matter.
Cut sentence about Edelman attending 2023 World Economic Forum. Edelman attends the WEF every year, so being there in 2023 to release that year's Trust Barometer isn't a notable development.
Cut announcement of B2B marketing group, as it's a minor development in the firm's history.
Cut sentence about Edelman doing PR for San Francisco's civic pride campaign, which would probably fit better under the Clients heading.
Add sentence about Edelman's 70th anniversary, the opening of its museum in Chicago
−
In the2000s,thecompanyhasopenedofficesin[[Calgary]],Canada;[[Dubai]];SouthAfrica,andColombia.
In 2002, the company shortened theirnames from Edelman Public Relations Worldwide to Edelman.
AnofficewasopenedinTurkeyin2012. By 2012, it had established the Edelman Digital division with about 600 staff and about half of its work was social media-related. Itacquiredtechnologypublicrelationsfirm,A&R,in2006.
In2012it introduced the Business and Social Purpose division. It also introduced the Employee Engagement Connections Index, which helps users evaluate employee engagement through data collected in employee surveys, social media conversations, and feedback from [[human resources]] departments.
In January 2013, the firm launched The Daniel J. Edelman China Group.
Edelman launched a joint venture with United Talent Agency in 2014 that resulted in the formation of a unit called United Entertainment Group (UEG). UEG specializes in entertainment, sports and lifestyle marketing. The unit saw 10% growth in 2019.
EdelmanInternetServiceswasrebrandedasEdelmanDigital. In 2018, the600-plus-member practice was named Global Digital Agency of the Year by Provoke Media.
In September 2018, Edelman was listed by UK-based company Richtopia at number 4 in the list of 200 Most Influential PR Companies.
In 2022,therewasanincreaseinrevenueof12.8%,to$1,079m.
In2023, Edelman joinedtheWorldEconomicForum in [[Davos,Switzerland]],wheretheyannounced the releaseoftheir"TrustBarometer",whichhasbeenreleasedeveryyearsince2000. EdelmanannouncedinJune2023that the companywouldbelaunchingaglobal[[B2BMarketing|B2Bmarketinggroup]]. ThisnewprogramwillhopefullyreachmoremarketingprogramsthatshouldgainmoretrustfromB2Bbuyersandclients. Edelman isalsoleadingpublicrelationsfor a civicpridecampaigntoimprovethereputationfor[[SanFrancisco]].
+
In 2000, Edelman published its first edition of Trust Barometer, an annual survey designed to measure the public's level of trust in business, government, media and [[Non-governmental organization|NGOs]]. In 2002, the firm shortened its name from Edelman Public Relations Worldwide to Edelman.
By 2012, it had established the Edelman Digital division with about 600 staff and about half of its work was social media-related. That same year, the firm introduced its Business and Social Purpose division. It also introduced the Employee Engagement Connections Index, which helps users evaluate employee engagement through data collected in employee surveys, social media conversations, and feedback from [[human resources]] departments. In October 2012, the firm opened an office in [[Turkey]].
In January 2013, the firm launched The Daniel J. Edelman China Group. In May 2013, Edelman expanded into [[South Africa]] by acquiring Baird's Renaissance, which had previously been affiliated with Edelman for 20 years.
Edelman launched a joint venture with United Talent Agency in 2014 that resulted in the formation of a unit called United Entertainment Group (UEG). UEG specializes in entertainment, sports and lifestyle marketing. The unit saw 10% growth in 2019. In 2015, the firm moved into [[Colombia]] by acquiring Position Comunicaciones.
In 2018, Edelman's digital practice was named Global Digital Agency of the Year by Provoke Media. In September 2018, Edelman was listed by UK-based company Richtopia at number 4 in the list of 200 Most Influential PR Companies.
In 2022, Edelman surpassed $1 billion in global annual revenue for the first time. That year also marked the firm's 70th anniversary. On October 1, 2022, it inaugurated the Edelman Museum, a space within its [[Chicago]] offices chronicling the firm's history and notable campaigns.
The subsection would look like this afterwards:
In 2000, Edelman published its first edition of Trust Barometer, an annual survey designed to measure the public's level of trust in business, government, media and
NGOs.[17] In 2002, the firm shortened its name from Edelman Public Relations Worldwide to Edelman.[4]
By 2012, it had established the Edelman Digital division with about 600 staff and about half of its work was social media-related.[31] That same year, the firm introduced its Business and Social Purpose division.[7] It also introduced the Employee Engagement Connections Index, which helps users evaluate employee engagement through data collected in employee surveys, social media conversations, and feedback from
human resources departments.[32] In October 2012, the firm opened an office in
Turkey.[33]
In January 2013, the firm launched The Daniel J. Edelman China Group.[34] In May 2013, Edelman expanded into
South Africa by acquiring Baird's Renaissance, which had previously been affiliated with Edelman for 20 years.[22]
Edelman launched a joint venture with United Talent Agency in 2014 that resulted in the formation of a unit called United Entertainment Group (UEG). UEG specializes in entertainment, sports and lifestyle marketing. The unit saw 10% growth in 2019.[35] In 2015, the firm moved into
Colombia by acquiring Position Comunicaciones.[24]
In 2018, Edelman's digital practice was named Global Digital Agency of the Year by Provoke Media.[36] In September 2018, Edelman was listed by UK-based company Richtopia at number 4 in the list of 200 Most Influential PR Companies.[37]
In 2022, Edelman surpassed $1 billion in global annual revenue for the first time.[27] That year also marked the firm's 70th anniversary.[28] On October 1, 2022, it inaugurated the Edelman Museum, a space within its
Chicago offices chronicling the firm's history and notable campaigns.[29][30]
OK, having said all that, I will now let independent editors review. Sorry for proposing these changes in one big batch. It's hard to reorganize the subsection—even if most of it is just moving sentences around—without spilling a lot of ink. Thank you in advance to anyone who gets involved in this review process. I'm happy to field questions and make adjustments to the content above as needed.
MichaelBush48 (
talk)
18:23, 4 December 2023 (UTC)
This
edit request by an editor with a conflict of interest has now been answered.
I'm back again to propose edits to the People and governance section, which I believe is in need of some clean-up. I'll outline my edits here:
Replace all citations that link to Edelman's website with secondary sources
Transform bulleted list of the firm's leadership into prose
Arrange events (e.g. when an executive moved into their current role) in chronological order
Cut extraneous detail from passage about Matthew Harrington
Add Ed Williams, who stepped into a role as firm's first int'l president in 2023
Here is a diff that provides a more granular breakdown:
−
Matthew Harrington, a 35-year Edelman veteran and then Chief Operating Officer, was named Global President of the firm in 2019. HeparticipatedonbehalfofEdelmanintheOctober2019[[Event201]][[coronaviruspandemic]]preparednessexercisein[[NewYorkCity]].
Judy John was named Edelman's first-ever Global Chief Creative Officer in February 2019.
Lisa Osborne Ross was named CEO of Edelman's U.S. operation in April 2021. Ross became the first Black woman to run a PR operation of that size. Ross announced in October 2023 that she is leaving the firm.
The firm is led by Richard Edelman, who assumed the CEO role in 1996. Victor Malanga has been Edelman's global [[Chief Financial Officer|CFO]] since 2007.
Matthew Harrington, a 35-year Edelman veteran and then Chief Operating Officer, was named Global President of the firm in 2019. Judy John was named Edelman's first-ever Global Chief Creative Officer in February 2019.
Lisa Osborne Ross was named CEO of Edelman's U.S. operation in April 2021. Ross became the first Black woman to run a PR operation of that size. Ross announced in October 2023 that she was leaving the firm.
In May 2022, Soni Basi joined the firm as its Chief People Officer. In May 2023, Edelman named Ed Williams its first international president, overseeing its [[Asia-Pacific|APAC]], [[Europe, the Middle East and Africa|EMEA]], Canadian and Latin American operations.
In plain text form, my version of the section looks like this:
The firm is led by Richard Edelman, who assumed the CEO role in 1996.[1] Victor Malanga has been Edelman's global
CFO since 2007.[2]
Matthew Harrington, a 35-year Edelman veteran and then Chief Operating Officer, was named Global President of the firm in 2019.[3] Judy John was named Edelman's first-ever Global Chief Creative Officer in February 2019.[4]
Lisa Osborne Ross was named CEO of Edelman's U.S. operation in April 2021. Ross became the first Black woman to run a PR operation of that size.[5] Ross announced in October 2023 that she was leaving the firm.[6]
In May 2022, Soni Basi joined the firm as its Chief People Officer.[7] In May 2023, Edelman named Ed Williams its first international president, overseeing its
APAC,
EMEA, Canadian and Latin American operations.[8]
Hey,
User:Dana boomer: would you like to review this edit request? I noticed that you assessed the Edelman article as a whole quite a while ago, and found it lacking. (Which I totally understand. It's still in pretty rough shape. I'm trying to fix it up, section-by-section.) If you're interested, have at it. And if not, please don't feel any obligation. Thanks!
MichaelBush48 (
talk)
16:49, 22 January 2024 (UTC)
User:STEMinfo: Thanks for implementing my request! Sorry to ask for one more thing, but while this request was awaiting review, Edelman filled the U.S. CEO post that Lisa Osborne Ross left last year. I'll suggest a new sentence, just to close the loop on that development:
Lisa Osborne Ross was named CEO of Edelman's U.S. operation in April 2021. Ross became the first Black woman to run a PR operation of that size.[1] Ross announced in October 2023 that she was leaving the firm.[2]In January 2024, Kirsty Graham took over as Edelman's U.S. CEO.[3]
Replacing Trust Barometer with Products and services
An impartial editor has reviewed the proposed edit(s) and asked the editor with a conflict of interest to go ahead and make the suggested changes.
Hello again! I wanted to suggest that the existing Trust Barometer section be replaced with a Products and services one that more thoroughly describes Edelman's business. As I understand it, that Trust Barometer table doesn't really align with Wikipedia's content guidelines, since it's merely a list of report titles, most of which don't even link to the actual reports. I'll briefly summarize what's in my Products and services draft, which I hope is a suitable replacement:
A paragraph about Trust Barometer that includes its history, scope, and utility
A brief paragraph about Edelman Global Advisory, its establishment in 2021 and expansion since then
A passage about investor relations sub-firm Edelman Smithfield, which was the result of a 2015 acquisition and in 2022 was spun off into its own boutique firm
A passage about the Gen Z lab, an arm of the firm that advises businesses on marketing to Gen Z, which was launched in 2022
My intention was not to try to cover everything Edelman does, since it's a vast operation. I stuck to aspects of the firm's business that have been covered in solid secondary sources. Here is the text of my draft:
Products and services draft
Edelman's most well-known product is the Trust Barometer, a survey designed to measure the public's level of trust in business, government, media, and
NGOs.[4] Its findings have been cited in publications such as the New York Times,[5]Financial Times,[6] and Economist.[7] The firm has published the Trust Barometer on an annual basis since 2000.[8] The 2024 edition polled approximately 32,000 people living in 28 different countries.[9]
In 2021, Edelman launched Edelman Global Advisory, a public affairs firm that counsels businesses on
government relations,
crisis management, and
social justice matters.[10] EGA has expanded since 2021 by acquiring public affairs firms with offices in Brazil, Belgium, Singapore, and the United Kingdom.[11][12]
In 2015, Edelman acquired the UK-based
investor relations firm Smithfield.[13] This acquisition led to the creation of Edelman Smithfield, a financial communications team that operated within the agency.[14] In 2022, Edelman Smithfield was launched globally as its own boutique firm.[15] Also in 2022, Edelman created the Gen Z Lab, an arm of the firm that advises businesses on marketing to
Generation Z. The lab is led by fashion designer
Harris Reed and Edelman chief brand officer Jackie Cooper.[16]
I'm happy to make adjustments to this draft, if independent editors think it can be improved. Thanks in advance to whoever takes the time to review.
MichaelBush48 (
talk)
18:50, 20 February 2024 (UTC)
Hello! I'm back to propose a new section titled Notable campaigns. There is currently not much information in the article about specific marketing and public relations campaigns that Edelman has participated in, and I thought I would try to rectify that. Edelman's obviously a big outfit that does lots of this kind of work, but my section draft details just a handful of campaigns that have received significant press coverage and awards recognition. You can read it by clicking this dropdown:
Notable campaigns draft
In 2004, Edelman collaborated with the advertising firm
Ogilvy & Mather to create Dove's
Campaign for Real Beauty. Edelman conducted market research for the campaign, which included approximately 3,000 interviews with women in 10 different countries.[1] The firm has also run
public relations for the campaign.[2] In 2019,
PRWeek recognized the Campaign for Real Beauty as its Best U.S. Campaign of the Past 20 Years.[3]
In 2005, Edelman took over marketing and public relations management for the American Heart Association's
Go Red for Women campaign.[4] The 2008 edition of this campaign, Untold Stories, came in third among disease awareness campaigns at the 2009
Clio Awards.[5]
In 2015, Edelman worked on
REI's OptOutside, a
Black Friday campaign during which REI closed its stores and encouraged its customers to spend the day outdoors.[6] OptOutside won the Titanium Grand Prix at the 2016
Cannes Lions Festival.[7]
In 2022, Edelman worked with
Vaseline on the See My Skin campaign, which sought to build an image database that would make it easier for medical professionals to diagnose skin conditions in
people of color.[8] See My Skin won two awards at the 2022 Cannes Lions Festival[9] and was a silver award winner at the Clios.[10]
Edelman's Streetcode campaign with
HP, in which underprivileged youth in Indonesia were taught how to code using pen and paper,[11] was recognized at the 2023 Global SABRE Awards, where it received a Platinum SABRE for best public relations campaign of the year.[12]
^Neff, Jack (September 27, 2004). "'A step forward': In Dove ads, normal is the new beautiful". Ad Age. The Campaign for Real Beauty will include ads breaking in November magazines by WPP Group's Ogilvy & Mather, Chicago, and extensive public relations by independent Edelman, Chicago and New York.
^Kirichanskaya, Nicole (August 30, 2022).
"Vaseline's 'See My Skin' Campaign Makes Headway in Skin Care Equity". CEW. Retrieved January 3, 2024. Since its launch, the See My Skin campaign has garnered 952 million impressions, garnered more than 490 earned placements, and received two Cannes Lions International Festival of Creativity 2022 Awards.
I was wondering if perhaps this section and the Products and services one could be subsections under a heading that reads Work? But that's not to get ahead of myself. Just thinking of ways to better organize the article. I'll now let indepedent editors review. As always, if folks have questions or feedback, leave me a reply below and I'll do my best to address your comment. Thanks,
MichaelBush48 (
talk)
15:31, 12 March 2024 (UTC)