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I'm not certain why the article claims that advertisements were typically grouped on the inside back cover. Certainly in the years that I'm most used to looking at (Silver Age on), in addition to the inside front, inside back, and back cover, they were scattered through the book. Interior ads were generally arranged on a single "flat", one sheet of the printing press. That way, the same flat could be used in all of the books that the publisher put out that month, and thus reduce production costs. (Reducing production costs was key to comics advertising; the ads may not have paid that much, but every page that was filled by an ad was another page they didn't have to pay an artist for.) --
Nat Gertler (
talk)
03:10, 6 February 2019 (UTC)reply
I don't have a good RS I can point quickly to for the information on ad flats and such; this is information I've gained from various sources over my decades in the field, but I would have trouble matching
WP:V on it. --
Nat Gertler (
talk)
05:34, 6 February 2019 (UTC)reply
Well,
Nat Gertler, here's an old trick: Content has to be verifiable rather than verified. Make the change unsourced. Sure, it's
WP:OR, but on the other hand, if you know comics and have them right there in front of you, then why not. Fact is fact.
Anna Frodesiak (
talk)
05:42, 6 February 2019 (UTC)reply
Hey, Anna, maybe of you aren't an expert on the subject, you shouldn't try to write an article about it, pulling "facts" out of thin air like this. -
Jason A. Quest (
talk)
18:30, 6 February 2019 (UTC)reply
I'd prefer "Advertising in comic books", so as not to confuse it with advertising for comic books or advertisements done in the comic book format. --
Nat Gertler (
talk)
17:23, 6 February 2019 (UTC)reply