The Strong Group Athletics is an organization which sponsors
basketball and
volleyball teams in the
Philippines. The Strong Group was founded by Filipino businessman Frank Lao.
History
Basketball
They build its own basketball team which has competed in the
Dubai International Basketball Championship in the
United Arab Emirates.
They debuted in the 2023 edition, with
Mighty Sports and Acto City sponsoring their stint.[1][2] Strong Group, coached by Charles Tiu, finished as quarterfinalists.[3]
Volleyball
In 2023, they became the new main sponsor of the
UE Lady Red Warriors volleyball team in the UAAP, acquiring six new recruited players and appointing Jerry Yee as the new head coach of the Lady Warriors.
In January 2024, they announced on their social media accounts that Strong Group Athletics would be taking over Gerflor's franchise. It will be Strong Group's second PVL team, the first being the
Farm Fresh Foxies.[4][9] The team which initially played under the SGA name would be renamed as the
Zus Coffee Thunderbelles after the conclusion of the
2024 All-Filipino Conference.[10]
Affiliated teams
Basketball
The following men's basketball teams are linked to the Strong Group:[11]
Strong Group Athletics (independent team; last competed in the Dubai International Basketball Championship)