Sascha Lobo (born 11 May 1975 in
Berlin)[1] is a German blogger, writer, journalist,
Audiobook-narrator and copywriter.[2] Lobo's work is primarily concerned with the Internet and with the social effects of new technology.[3]
Career
In 2000, Lobo founded a short-lived advertising agency,[4][5] and in the following years worked in advertising while also writing for the magazine Blond.[5] In 2005 he co-founded the blog
Riesenmaschine. The following year his book Wir nennen es Arbeit (engl. "We call it work", co-written with Holm Friebe) was published.
In 2007 Lobo co-founded adical (later renamed adnation), a blog-focussed marketing agency.
His first novel Strohfeuer was published in September 2010.
Books
Holm Friebe, Sascha Lobo: Wir nennen es Arbeit – die digitale Bohème oder: intelligentes Leben jenseits der Festanstellung. Heyne, München 2006.
ISBN978-3-453-60056-0
Kathrin Passig, Holm Friebe, Aleks Scholz, Sascha Lobo (Hrsg.): Riesenmaschine – das Beste aus dem brandneuen Universum. Heyne, München 2007.
ISBN978-3-453-61001-9
Kathrin Passig, Sascha Lobo: Dinge geregelt kriegen – ohne einen Funken Selbstdisziplin. Rowohlt, Berlin 2008.
ISBN978-3-87134-619-4