Rubin Whitmore II is an American media maker who directs mostly music videos and short narratives. Born and raised in Milwaukee, Wisconsin, he received his undergraduate degree in Radio/TV/Film from the University of Wisconsin-Oshkosh where he was selected Outstanding Young Alumni [1] and he is a MFA candidate in Digital Cinema at National University. While in his senior year at UW-Oshkosh he directed his first national music video for MC Breed's "Late Nite Creep".
He has directed and produced projects ranging from docudrama, 10 Rules for Dealing with Police [2] [3] [4] to Internet webisode, "omg!". [5] His stories often involve multi-cultural perspectives and casts. He has directed music videos for KRS-One, Gang Starr, DMX, The Temptations and many others. The music video featuring E-40, "Sprinkle Me", was produced and directed by Whitmore and is the "#10 Greatest West Coast Video" according to MTV2 and XXL. [6]
He is also a media scholar and activist. Whitmore currently instructs at the Art Institute and has lectured at universities and colleges across the country [7] regarding media's impact on society. He has declared that "Media is a weapon, TV is a gun, the programming is the bullets." [8] He has participated in political campaigns as a media consultant and encourages the use of new media as an effective tool for business and social entrepreneurship.
Whitmore is the director of the feature film 420. [9]
Whitmore is a member of Alpha Phi Alpha fraternity.