As a student Sorg started with direct sales of cosmetic products.[2] In 1993 the company he worked for had to file for bankruptcy and Sorg used his savings to found PM-International,[3] followed by the holding company in Luxembourg one year later.[2] In 1995 he expanded the product range to include dietary supplements.[4] Since 2015 the international headquarters of the company is located in
Schengen,
Luxembourg.[5][6]
In 2013 Sorg sued
Google for violation of his personal rights by adding search queries. He won the case before the
GermanFederal Court of Justice.[7] Sorg has lived in Luxembourg since 1998 and has the Luxembourg citizenship.[8] He is married to Vicki Sorg, who is also active in the company as a charity ambassador. Sorg is father of 2 children.[9][10]
In 2014, Sorg was named one of the Entrepreneurs of the Year by the German publication Manager Magazin.[11] In 2022, his company was ranked 9th in the Direct Selling News Global 100 list.[12]