Rise shaving cream, introduced by Carter-Wallace in 1949, was the first to be sold in an aerosol can. [1] In 1963 the Federal Trade Commission charged Carter-Wallace with false advertising when a television commercial for Rise used "a phony substance resembling shaving cream." [2]
Carter Products, Inc., New York City, the manufacturer of "Rise" shaving cream, has used "a phony substance resembling shaving cream" in television commercials which falsely disparaged competing products, ...