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Richard Laermer (born September 16, 1961, in Queens, New York) is the author of eight books and CEO of RLM Public Relations, [1] a PR firm he founded in January 1991. He has lived in New York City, Connecticut, and La Quinta, California.
Laermer's book, Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on public relations, [2] marketing effectiveness, marketing strategy, consumerism, [3] political strategy, [4] advertising and " no comment."
Laermer's Native's Guide to New York was listed as a "top three NYC travel guide" by The Guardian in 2005. [5]
On November 8, 2007, Laermer was inducted into the PR News Hall of Fame. [6]