Return of the Rudeboy was a photography exhibition created by the photographer and film-maker Dean Chalkley and the Creative Director Harris Elliott.

The Exhibition explores the significance of the influential style of " Rude Boy" in the 21st Century first took place in Somerset House in London running from 13 June to 25 August 2014. ^[1]

The subjects of the photographs were more than 60 individuals whose style and swagger, Chalkley and Elliott, felt exemplify an important and rarely documented subculture. ^[2] It featured the likes of Don Letts (Musician, DJ, Film Director influential in the unification of the punk and reggae scenes ^[3]), Pauline Black (Lead singer of The Selecter), took the rude boy look and feminized it, ^[4] Sam Lambert from (an Angolan designer and Art Comes First co-founder ^[5]), Zoe Bedeaux (fashion stylist, designer and singer), Gary Powell (Drummer in The Libertines), Paul Gaba and many more notable people. ^[6]

Across the 6 rooms, in the Terrace Rooms of Somerset House Chalkley and Elliott had produced and curated life-size, hand-printed images of the subjects who were shot over the course of a year leading up to the exhibition. With many of the photoshoots taking place in a variety of locations linked to the Rudeboy lifestyle. ^[7] Dean and Harris also collaborated with notable contemporary artists and designers allied to the subculture, to present a prestigious collection of audio-visual and 3-D sartorial concepts including a stepper bicycle custom designed for the show and a barber shop, ^[8] Suitcases were also included as a nod to Jamaicans & West Indians who emigrated to UK after WWII in their 'Sunday best', Mannequins displaying adapted clothes designed by Art Comes First (such as an oversized Buffalo had and a MA1 flight jacket), ^[9] specially made artefacts by Kitty Farrow to display the 'Sunday Best' cultural ritual of the Rudeboy. ^[10]