The studio primarily produces animated features, short films, and television series. Among them is the studio's first original animated feature film, Free Birds, released in 2013. A year later, The Book of Life was released. The film received several nominations, including Best Animated Feature Nominations from the Golden Globes, Critics’ Choice Awards, Producers Guild Awards and Annie Awards.[2] In 2020, Reel FX Animation teamed up with Warner Animation Group on Scoob!. In addition, the studio released Rumble, a co-production with
Paramount Animation and Back to the Outback with
Netflix Animation, both in 2021. Most recently, Reel FX teamed up again with Netflix Animation to create The Monkey King in 2023.
Reel FX Animation was founded in 1993 as Reel Magic in Fort Worth, Texas. The studio was the sixth to purchase an
Autodesk Flame system. In 1995, the company moved to Dallas and changed its name to Reel FX Creative Studios. Reel FX purchased West End Post, and in 1999, moved to the White Swan building in the West End. In 2005, the studio moved their headquarters east a couple of miles to Deep Ellum. The company opened a second location in Pasadena, California, and in 2008 merged with VFX-studio Radium and opened a studio in Santa Monica.
In 2017, Reel FX opened its first studio outside the United States in Montreal Canada. The studio would eventually add artists in Toronto and Vancouver as well.
Films and releases
In 1999, the studio produced its first short film, The Man In The Moon. Based on William Joyce’s Guardians of Childhood and co-directed by Joyce and Brandon Oldenburg. The short film became the first Reel FX Original (now called Inventions), and in 2007, was optioned to Dreamworks Animation where it ultimately became Rise of the Guardians, directed by Peter Ramsey. In October 2012,
The Hollywood Reporter revealed Reel FX's connection to the 2012 feature film.[3][4]
First called Turkeys,[7] and opened in 2013 under Free Birds, the film was directed by
Jimmy Hayward and starred
Owen Wilson,
Woody Harrelson, and
Amy Poehler. Its release landed Reel FX’s CEO Steve O’Brien the front page of D CEO Magazine in their May-June edition of that year.[8]
Following the release of
The Book of Life, Reel FX assisted on Rock Dog (Summit Entertainment, Huayi Brothers) and UglyDolls (STX Entertainment) while developing its next feature. Released in 2021, Rumble is based on Rob Harrell’s graphic novel Monster on the Hill and adapted for the screen by Matt Lieberman and Etan Cohen. In 2022, Reel FX released the original series
Super Giant Robot Brothers!, with
Netflix Animation. Directed by
Mark Andrews (Brave), the episodic series was created using a custom-built real-time production pipeline with
Epic Games’
Unreal Engine, the first animated series to be rendered entirely in a video game engine.[9][10]
^Hopewell, John (June 9, 2014).
"Studios, France, Emerging Industries Energize Annecy". Variety. Retrieved June 24, 2014. Closing ceremony, featuring Official Selection award announcements and Warner Bros.' 3D short "A Flash in the Pain"
^"Reel FX Live from Annecy!". Reel FX. June 11, 2014. Archived from
the original on June 24, 2014. Retrieved June 24, 2014. Peil wrapped up the presentation with the 6th installment in the series of Looney Tunes shorts "Flash in the Pain".