Redha Medjellekh is a choreographer and filmmaker, who has created over 40 films in the form of viral videos, documentaries, short films, and ad campaigns. [1]
His recent entrepreneurial projects, including his company, Red is Dancing, have attracted over 120 million video views and 128 thousand followers in the past year. [2]
Redha founded Red is Dancing in 2015, a creative agency specializing in dance. Based in Paris and New York City Red is Dancing has a varied roster of clients, including: Alvin Ailey American Dance Theater, [3] Red Bull Dance, Credo Beauty, Ibis Hotel, The Voice France, Universal Music, Gaumont and Target.[ citation needed] The company has also created collaborations with renowned institutions like the Brooklyn Museum, The Wythe Hotel in Williamsburg, Brooklyn and Redha's artist residency 836M based in San Francisco. [4] [5]
In 2016, Redha's video response to the Paris terror attacks "Paris is Kissing", received features and shares across platforms, and around the world. A year later, Redha's video "Am I Paris", featuring renowned dancer Skorpion, received a Vimeo Staff pick of the month. [6] [7] [8]
Even when working with corporate clients, Redha's videos always strive to have strong storylines and social commentary, uplifted his mission of "Dance no Matter What". [9] [10]