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Company type | Private |
---|---|
Founded | 2010[1] |
Successor | NetBase Quid |
Headquarters |
San Francisco, U.S. |
Area served |
San Francisco New York City London |
Key people | Bob Goodson (CEO) |
Number of employees | 125 |
Website |
www |
Quid, Inc. is a private software and services company, specializing in text-based data analysis. Quid software can read millions of documents (e.g. news articles, blog posts, company profiles, and patents) and offers insight by organizing that content visually. [2]
Quid clients have historically included technology companies and research teams who use Quid market landscapes to analyze investment trends, gain competitive intelligence, and map innovation. [3] It has since expanded its customer base [4] to serve large corporations in healthcare, consulting, finance, industrials, consumer goods, advertising/marketing, as well as government organizations.
In 2013, Quid was named by Fast Company as one of the World's Top 10 Most Innovative companies in Big Data. [5] In 2016, World Economic Forum presented Quid with their Technology Pioneers award [6] and IDC ( International Data Corporation) named Quid a Top Innovator for the 2016 U.S. Financial Compliance and Risk Analytics Market. [7]
The company is based in San Francisco with offices in New York City and London. [8]
Quid, Inc. merged with the social analytics company NetBase on January 28, 2020. [9]
The media has cited a handful of notable Quid clients including the Boston Consulting Group, [10] the Department of Defense, [11] the UN Global Pulse [12] +, [13] various political campaigns, [14] [15] and the Knight Foundation. [16]
Quid is often used by publications for its data analysis and visualizations. For example, Fast Company (magazine) leveraged Quid to pick its annual Most Innovative Companies list. [17]
Other examples include Fortune analyzing VC funding trends, [18] The Atlantic reporting coincidences collected by a University of Cambridge professor, [19] VentureBeat analyzing the media's backlash of Uber, [20] Wired diving into the language used at Presidential party conventions, [21] and more from outlets such as the Economist, [22] the New York Times, [23] Forbes, [24] and the San Francisco Chronicle. [25]
In 2010, TechCrunch asked: “Does Quid have the most pretentious website of any startup ever?” [26] The jab followed a debate on Quora discussing the website's use of Latin, arcane typefaces, and an overly academic tone. The company has since updated its website.