Panzani is a French brand of pasta. Since 2005, it has been a subsidiary of Ebro Foods. ^[1]

Overview

The brand was started by Jean Panzani in Parthenay in 1950. ^[1] In the 1950s, he sold pasta in cellophane whereas other companies used cardboard. ^[1] From 1960 to 1964, it merged with La Lune and Régia Scaramelli. ^[1] It was in the 1960s that it became the market leader in pasta wholesalers in France. In 1964, Roland Barthes analysed a commercial by Panzani in his essay entitled 'The Rhetoric of the Image', suggesting Panzani was trying to come across as Italian. ^{[2] [3] [4] [5]}

In 1973, it was bought by Groupe Danone. ^[1] Its TV commercials featured André Aubert as Don Patillo, a namesake for Don Camillo, made famous by Fernandel. ^[1]

In 1997, it was bought by Paribas Affaires Industrielles. ^[1] In 2002, it bought Lustucru, another French brand of pasta. ^[1]

In April 2005, it was bought by Ebro Foods. ^[1]

References

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