Only The Beatles... is an unauthorized Beatles compilation album released in 1986 in audiocassette format, as a joint promotional campaign by Heineken Beer [1] and EMI; [2] consumers could obtain a copy of the album in exchange for four pull tabs from specially marked cans [3] and £2.99. [4]
The promotion began on 1 July 1986. After 17 days, Apple Records' legal representation intervened and ordered EMI to stop distribution of the cassette. [5] Production and distribution were successfully halted, and the tape has since become a collector's item.