The song is the third track on Migos' third album Culture II.[2] The lyrics talk about the Latin drug dealers "
Narcotraficantes", the drug trafficking, the life these drug dealers live and how they make money. The song also makes references to the famous Colombian drug dealer and
narcoterroristPablo Escobar, and also references the famous
Medellín Cartel. The official video was released on June 27, 2018, and the song was later sent to US
rhythmic contemporary radio on July 24, 2018.[3] The official video contain references from
Netflix series Narcos.
Music video
The official music video was directed by
Quavo and co-directed by Joseph Desrosiers and was released on June 27, 2018.[4] The video also features guest appearances from
21 Savage and
DJ Durel.[5]
The video was shot in Miami in the house of American singer
Madonna, apparently without her knowledge.[6] The trio appear as drug traffickers, and the video is about the three making a deal with drug sellers, in order to sell more drugs. It also shows the luxury life, their wealth and the money that they earn selling drugs.[7]