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Founded | 2019 |
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Founder | Ben Sherwood, Reed Shaffner |
MOJO Sports is a Los Angeles-based youth sports technology and media platform that provides coaching instruction, team management tools and multimedia sharing to coaches, athletes and families involved with the five major youth sports: soccer (football), flag football, basketball, baseball and softball.
MOJO was founded in 2019 by Ben Sherwood, the former president of Disney-ABC TV Group. [1] Sherwood created MOJO with Reed Shaffner, a product leader at Microsoft, Zynga, Scopely, and Workpop, a company he co-founded and later sold. [2] Sherwood and Shaffner raised funds in 2020, with Alpha Edison Ventures leading the effort along with investors including television producer Tom Werner. [3]
The MOJO app launched in February 2021 with a youth soccer curriculum, focused on coaching content and practice plans. The drill videos, shot at the Banc of California Stadium, were produced by Mandalay Sports.[ citation needed] The app launched as an education partner of US Youth Soccer, [4] a non-profit sports association.
MOJO is geared toward coaches [5] and families with kids between the ages of 4 and 13. Coaches can roster and schedule games, and parents can chat and keep score and share highlights during games. The MOJO app also includes player cards [6] that players can customize with stickers and backgrounds.
MOJO has an academic and scientific advisory board made up of experts on youth sports, kinesiology and psychology—including Jenny Etnier, a professor of kinesiology at the University of North Carolina at Greensboro; Dan Gould, a professor and director of the Institute for the Study of Youth Sports at Michigan State University; Andrew MacIntosh, a vice president at RISE, a nonprofit educational company; and Zhang Hongjiang, a computer scientist.[ citation needed] It also has an athletic advisory board that includes U.S. Women's National Team stars Julie Foudy [7] and Brandi Chastain and Russell Wilson, NFL quarterback and NFL FLAG co-owner and chairman. [8]
As MOJO launched additional sports, the company secured partnerships with NFL FLAG and FC Barcelona, both in August 2021 [9] and the Jr. NBA in October 2021. [10] In February 2022, MOJO became partners with Major League Baseball, [11] as well as Major League Soccer in August 2022. [12]
MOJO's non-league partners include the Positive Coaching Alliance (June 2021) [13] and the Aspen Institute’s Sports & Society Program (September 2021). [14]