M/A/R/C Research is an American
marketing research and consulting firm. M/A/R/C designs and conducts custom
qualitative and quantitative, traditional and online surveys. Mainly, the firm is known for measuring attitudes and behaviors to accurately explain and predict market share, revenue and bottom-line impact of a client's actions.[1]
History
M/A/R/C was founded in 1965 by Cecil "Bud" Phillips[2] who had previously led the research team at TracyLocke in
Dallas.[3] Originally called Marketing and Research Counselors, the company name was later shortened to M/A/R/C Research.
In November 1999, M/A/R/C was acquired by
Omnicom Group Inc.,[4] a marketing and corporate communications company.[5] In 2018, CEO Merrill Dubrow finalized the purchase of M/A/R/C Research from Omnicom.