Luigi Pane,[1] also known as Louis Sebastian Pane (born March 12, 1977, in
Naples), is an Italian
director and
video artist.
He is the founder and
creative director of abstract groove (also known as abstr^ct:groove), an independent creative production studio and
filmmaking collective based in
Milan, Italy.
Early life
Luigi Pane grew up in
Ercolano, in the south of Italy. After attending art school in
Naples he moved to
Milan for studying Design at
Politecnico. During the university years he started to experiment with
music and video making. Right after the university years he wrote and directed projects for fashion brands like
Diesel,
Dolce&Gabbana,
Pirelli,
Ray-Ban and
Persol.
In 2004, together with Giada Risso, Luigi founded abstr^ct:groove and his work started to get noticed, year after year, by the creative and advertising international community. In 2008 he won the Epica d'Or at
Epica Awards with the short film for
Diesel "Explorers of the Past and Future".
Other commercials he directed include
Yamaha "The Dark Side of Japan", Freddy "
Kaleidoscope",
Alfa Romeo Stelvio "Whoa There!", W Eyewear "Life is a Parade",
Chrysler[2] "The Performer" and
GMC "Mighty Spirit".
His project "Building Urban Motion" was awarded in 2009 at
Milan International Film Festival. "Vesuvius Bunks", which he wrote and directed for Franky B aka Cryptic Monkey, was awarded at PIVI 2012 and at London International Awards 2013.
2012 Winner of Best Cinematography at PIVI Awards for "Vesuvius Bunks", Franky B ft.
James Senese
2015 Dubai Lynx Awards. Gold Prize for Chrysler "The Performer" campaign[8]
2016
Byron Bay Film Festival. Gold Prize, Best Experimental Film for the short film Sculptures that Lost the Sense of Time[9]
2017 ADCI Awards. Gold Prize as Best Director for Alfa Romeo Stelvio "Whoa There!"[10]
2023 ABBY Awards. Silver for Best Use Of Music. AM/NS India "Jharoka" TV, cinema commercial.[11][12]
Aesthetics and style
The style and aesthetic of Louis Sebastian Pane are characterised by a fusion between
visual art, music,
animated movie, with stylistic traces distilled from art films, but also as a live action style. The result of this blend is a mode of original vision and his direction ranging from video installations to video clips, from commercials and shorts, real works of art that highlight a rigorous style but always open to new paradigms and visual space.[13]
Filmography
Short films
Sculptures that Lost the Sense of Time (2015)[9][14][15][16]