24 Hrs is the fifth
studio album by English recording artist
Olly Murs, released through
RCA Records on 11 November 2016. The album features the Platinum-certified UK top 20 hit "
You Don't Know Love" and UK top-forty singles "
Grow Up" and
Unpredictable . Commercially, the album debuted atop the
UK Albums Chart giving Murs his fourth UK number-one album.[1]
Promotion
Tour
In September 2016 Olly Murs announced he would embark on a UK Tour, called the
Spring & Summer Tour 2017.
Singles
The lead single from the album, "
You Don't Know Love", peaked at number 15 on the UK Singles Chart. The second single, "
Grow Up" was released on 7 October 2016 and it peaked at number 25 in the UK Singles Chart.
On 18 November 2016, after the news of the album going to number 1, Murs did a
Facebook Live stream and announced that "
Years & Years" would be a new single off the album.[2]
The fourth single was announced to be "
Unpredictable", which was re-released as a collaboration with Murs' fellow The X Factor contestant (and
winner),
Louisa Johnson. The release date of the new version was 31 May 2017.[3]
Promotional singles
"Back Around" was made available before the album's release as an instant gratification track on 4 November 2016.
Critical reception
Neil Z. Yeung of
AllMusic gave the album three and a half stars in his review, writing "24 Hrs continues Olly Murs maturation, shedding some of his former pop/rock sound in favor of tighter dance-pop sheen and deeper lyrical content. The singer's fifth effort sounds slick indeed, serving up shimmering pop that connects the dots between contemporaries like the 1975, Years & Years, and DNCE. Save for the guitar-based 'Grow Up,' 24 Hrs' its primary objective is to inspire movement. The result is a highly enjoyable LP, upbeat and fun, despite the fact that much of the lyrical content revolves around a rough breakup. [...] Ultimately, 24 Hrs is comforting and reassuring in its ability to lift the spirits, healing broken hearts through dance therapy."[4]
The album debuted at number one on the
UK Albums Chart on 18 November 2016 with sales of 58,000 copies, giving Murs his fourth consecutive UK number one album.[1]
^Hodgkinson, Will (11 November 2016).
"Pop: Olly Murs: 24 HRS". The Sunday Times.
Archived from the original on 17 December 2018. Retrieved 16 December 2018.