Baghdad by the Bay – title of a book of essays by
Herb Caen, and a nickname he used for the city because of the cosmopolitan cultural diversity it shares with the medieval city of
Baghdad[1]
San Fran – Used by non-native residents and those outside of the Bay Area, particularly on the East Coast and in Europe.[3] Curtis Sparrer from
Bospar gives the reasons why it is not acceptable to say 'San Fran'.[4][5]
Frisco – also the nickname of the
St. Louis–San Francisco Railway,[1] disparaged by
Herb Caen and some locals, including
Emperor Norton, who passed a law against the use of the term. The word is still used today particularly by San Francisco's Black community.[6][7]