These are the overseas countries and channels that broadcast the
Premier League.[1]
The EPL is the most-watched sports league in the world, followed in 188 countries by TV audiences of 3.2 billion people approximately.[citation needed]
International dominance is also noticeable in the economic sphere. If a comparison is made among the 5 big soccer leagues, the Premier League is by far the one that receives the most money for overseas TV rights. The EPL is the only league to cash in more than €1 bn in a season (€1.58bn), followed by LaLiga (€897m), Serie A (€371m), Bundesliga (€240m) and Ligue 1, with €80m.[2]
Since the creation of the Premier League in 1992, it has sold its international rights centrally.[citation needed]
The first contract signed for the sale of these rights was worth £8 million per year for 5 seasons.[3]
Previously for territories in Europe, the Premier League did not sell the rights to all matches, unlike what it did in the rest of the world. But starting in the 2022-25 cycle, it will offer interested parties 380 games per season also in Europe.[citation needed]
Additionally, in some territories, the EPL made 4 packages available to interested parties:[4]
Live Package A: live rights to all 380 matches.
Live Package B: a maximum of 34 matches per season, namely one Friday evening or Saturday.
Live Package C: a maximum of 34 live matches per season. These would take place on Sunday or Monday, while a single final weekend fixture is again included.
Live Package D: live rights to the remaining matches, between 312 and 314 matches per season.
The league is moving away from the type of agreement where it delegated the sale of rights to agencies that acted as intermediaries, to market the rights directly (in-house) with interested companies, since the league believes that it is much better to manage relationships with broadcasters directly as closely as they can and without paying extra commissions.[citation needed]
The other novelty for this cycle is that the Premier League offers bidders the opportunity to submit offers not only for three seasons as usual, but also for six seasons (2022-23 to 2027-28).[citation needed]
For the first time, the league has asked all bidders to submit two bids for the packages in their territories, one for the customary three-year cycle and another for six years.[citation needed]
Most incumbent broadcasters have wanted longer deals for years, as they believe they can build audiences more effectively if they are given the time and security to do so, and at the same time securing stability in its international media revenue stream, to avoid the threat of a cooling international market and locking in partners for a longer period provides much-needed certainty for all stakeholders.[citation needed]
More lucrative contracts for its first deal for six seasons rights were: £2 billion from NENT for Nordic countries. It is double the amount the Premier League will extract from those markets between 2019 and 2022 and a £2 billion deal, and a £2 billion deal with
NBC in United States.[5]
Income from the sale of international rights has experienced exponential growth in recent decades.[citation needed]
In 2010-13 cyle, the Premier League made £1.437bn from overseas deals. The earned £190m for the rights in Singapore, and £225m from the Middle East, £146m in Hong Kong, and £111m in Nordic countries, to name just a few of the largest deals.[citation needed]
TV revenues for the 2013-16 cycle was £2.42 billion – a more than doubling of the revenue figure over the six years.[6]
For the 2016-19 cycle the international TV revenue grew to £3.82 billion, and for the 2019-22 cycle to £4.27 billion.[6]
For the current cycle, an unprecedented event occurred: for the first time since the competition began 30 years ago the value of the Premier League’s overseas TV rights will be greater than the domestic contract, £5.3bn for the 2022 to 2025 seasons compared to the £5.1bn generated for the domestic rights.[5]
This growth was dependent on just five markets: China, with
PPTV paying £161 million per season; sub-Saharan Africa, with SuperSport at £168 million a seas; the US, with NBC at £144 million; MENA, with
beIN Sports at £112 million a season; and France, with
Canal+ at about £79 million a season.
Premier League Productions
To serve the entire audience that follows the competition around the world, the Premier League runs a dedicated 's production arm, operated by IMG called
Premier League Productions (PLP), that produces and distributes all of the Premier League’s international content, including the broadcasting of all 380 Premier League matches. In addition, it creates and delivers a range of digital content and support programming, as well as the Premier League Content Service, which is broadcast by some of the League’s partners as a full 24/7 channel.[7]
The service offers international broadcast partners a combination of studio-based output, including pre- and post-match content, fan-focused agenda shows, magazine programming, classic matches from the Premier League’s extensive archive, and long-form storytelling as part of the new PL Originals strand.[citation needed]
They are also responsible for producing Goal Rush programme, the Premier League whiparound show that shows all of the goals and major incidents when there are several Premier League games being played at the same time on Saturday afternoon.[citation needed]
^"「ABEMA」で世界最高峰のサッカーリーグ「プレミアリーグ」 2022-23シーズンの放送決定!世界屈指の強豪クラブ同士のビッグマッチや日本代表候補の注目試合を毎節無料で生中継" ["The 2022-23 season of the world's top football league "Premier League" will be broadcast on "ABEMA"! Big matches between the world's most powerful clubs and notable matches between candidates for the Japanese national team will be broadcast live for free every match.] (in Japanese). Abema. 21 July 2022. Retrieved 28 July 2022.
^"SPOTV, 한국과 일본 PL 판권 확보 발표! 日도 NOW" [SPOTV Announces Securing PL Copyrights in Korea!] (in Korean). SPOTV News. 15 April 2022. Retrieved 15 April 2022.
^VTV, BAO DIEN TU (25 November 2023).
"Giải Ngoại hạng Anh trở lại trên VTVcab" [Premier League returns on VTVcab]. BAO DIEN TU VTV (in Vietnamese). Retrieved 25 November 2023.