 | |
| Type of business | Joint venture |
|---|---|
| Area served | Spain |
| Founder(s) | |
| Industry | Entertainment |
| Launched | 28 November 2018 |
LOVEStv is a free Spanish catch-up TV service jointly participated by RTVE, Atresmedia and Mediaset España based on a HbbTV standard.
Announced in June 2018, [1] when test broadcasting started, [2] it was formally launched on 28 November 2018. [3] Prior to the introduction of LOVEStv HbbTV technology had been previously employed in Spain by RTVE. [4] RTVE (the Spanish public broadcaster), Atresmedia and Mediaset España are competitors in the generalist TV sector. [5] All three partners announced at the time of the presentation that the service was envisioned to transition into an OTT service in a second phase. [6] It offers viewers seven-day catch-up of programming broadcast by the channels of the three platforms and the option of watching an ongoing program from the start. [5]
The service requires internet connection, television models able to support a HbbTV 1.5 standard and the manufacturer making the service available on the TV receiver. [7]
References
- Citation notes
- ^ Pérez, Enrique. "Netflix fuerza lo que nadie había conseguido: así es LOVEStv, la unión de RTVE, Atresmedia y Mediaset en una única plataforma". Xataka.
- ^ Alcolea-Díaz & Santín 2019, p. 90.
- ^ "Cómo ver LOVEStv: televisiones compatibles, canales, tutorial y para qué sirve cada botón". Las Provincias. 29 November 2018.
- ^ Alcolea-Díaz & Santín 2019, p. 92.
- ^ a b Alcolea-Díaz & Santín 2019, p. 91.
- ^ Alcolea-Díaz & Santín 2019, p. 97.
- ^ Alcolea-Díaz & Santín 2019, p. 93.
- Bibliography
- Alcolea-Díaz, Gema; Santín, Marina (2019). "Modelos de negocio en el nuevo entorno mediático: LovesTV como coopetición en la televisión híbrida y hacia el servicio OTT". Proyectos y negocios en el entorno mediático digital. Ediciones Egregius. pp. 87–102. ISBN 978-84-18167-07-2.