Editor | Gjyri Helén Werp |
---|---|
Former editors | Bente Engesland |
Categories | Women's magazine |
Frequency | Weekly |
Founded | 1874 |
Company | Aller Media |
Country | Norway |
Based in | Oslo |
Language | Norwegian |
Website | Official website |
Kvinner og Klær (KK, 'Women and Clothes'), is a Norwegian weekly women's magazine published in Oslo, Norway. It is the oldest and largest magazine for women in the country. [1]
Kvinner og Klær was launched under the title of Nordisk Mønster-Tidende as a magazine concerning needlework patterns in 1874. [2] In 1940 it was renamed Kvinner og Klær and its profile was modified into a general interest women's magazine. [2] In 1970 its official title was changed to the abbreviation KK. [2]
The magazine, which is headquartered in Oslo, [3] is owned by Aller Media [4] [5] and is published weekly. [6] The editor is Gjyri Helén Werp, who took over for Bente Engesland in 2008. [1]
The target group of the magazine is women in their 30s. [6] [7] In 2003 KK was one of the best-selling two women's magazines in Norway with a circulation of 70,000 copies. [8] The 2010 circulation of the magazine was down to 48,604 copies. [2] Its circulation decreased to 44,017 copies in 2012. [9]