Krool Toys was founded in 2020 by Stefan Cohen and Tia Chinai. Originally concentrating on music
marketing campaigns by creating custom
video games,
toys and other
collectables for musicians, they have expanded to working with multinational fast food retailers, fashion brands, as well as releasing their own collection of branded
merchandise.[8][9][2]
Tariq Hassan, chief marketing and customer experience officer at McDonald's,[14] stated that "Grimace is the perfect lovable icon to have McDonald's meet our fans at the intersection of nostalgia and culture."[4]
In Grimace's Birthday, the player controls Grimace as they skate through playplace tunnels, grind on handrails, balance on telephone wires, and float over the New York City skyline to find his pals
Hamburglar,
Birdie the Early Bird, and the
McNugget Buddies.
Its popularity led to people figuring out a way to put the game on physical hardware, making their own label and
box art, sharing it with their friends and
online communities, starting new
Discord communities just surrounding the game, and
porting the game to other consoles like the
Nintendo DS,
Steam Deck and
PSP.[15][16][17][18]
References
^Einhorn, Joseph (2022-09-22).
"Krool Intentions". orbit. Retrieved 2023-06-30.