Ifedayo's journey began as an anonymous blogger discussing topical issues.[3] Before her blogging career, she gained experience in the oil and gas sector holding various roles. In 2012, she founded an oil and gas company, Rock Palmer Limited.[4]
In 2015, Ifedayo began her journey by launching an online diary, where she shared the everyday experiences of an anonymous Nigerian woman.[5] Over time, this evolved into her role as the founder and creative lead of DANG community, an online community dedicated to inspiring women globally through creative storytelling.[6][7] In 2020, she founded Dang Lifestyle.[8][9]