In June 2018, Apple launched a dedicated service, App Store Connect, for registered
developers to publish
apps on the
App Store and
Mac App Store.[2][1] Previously, developers could use iTunes Connect to publish apps to the App Store.
Features
Both iTunes Connect and App Store Connect let users add
metadata to items, define which countries items are
available in, view sales reports, and collaborate on the same projects by adding team members.[3][4]